Brands and Branding Samsung in India: Brand Building through Customer Service Whirlpool’s Product Innovation and Brand Building Strategies in India: Re-creating the Lost Magic? This case is written to debate and discuss on the issue – In the presence of focused and determined competitors‚ even a wellknown and established player is capable of making all the possible incorrect strategic moves. Established in 1996‚ Whirlpool of India Ltd. (WIL) set out to capture the Indian market with its customer-centric
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Management R I C H A R D L . DA F T Vanderbilt University TE N TH E DI TI O N Australia • Brazil • Japan • Korea • Mexico • Singapore • Spain • United Kingdom • United States Copyright 2011 Cengage Learning. All Rights Reserved. May not be copied‚ scanned‚ or duplicated‚ in whole or in part. Due to electronic rights‚ some third party content may be suppressed from the eBook and/or eChapter(s). Editorial review has deemed that any suppressed content does not materially affect the overall learning
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The Forgotten Founder The Forgotten Founder Thanks to a never-ending campaign by Apple’s powerful public relations machine to protect the myths surrounding the company’s origin‚ almost everyone believes that Apple was started in a garage by “the two Steves‚” Stephen Gary Wozniak‚ 25‚ and Steven Paul Jobs‚ 21. Actually‚ the operation began in a bedroom at 11161 Crist Drive in Los Altos (the house number changed to 2066 when the land was annexed from the county to the city in late 1983)‚ where
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John W. Santrock Case Studies in Educational Psychology Chapter 1: • Case 1: Anita Underwood: Anita‚ an experienced and enthusiastic third-grade teacher‚ describes in detail her class plans and activities for the first day of the new school year and shares her sense of excitement and her fears. (Third grade—Topic: Classroom Climate‚ Early Childhood‚ Evaluation‚ Teaching Approach) • Case 2: Christie Raymond: Chrisie is a mature woman in the first month of her first fulltime position teaching music
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More Praise for Moral Intelligence 2.0 “Lennick and Kiel demonstrate the critical importance of values-based leadership in building companies that last during difficult times. —Charles W. Sorenson‚ M.D.‚ President and CEO‚ Intermountain Healthcare “Lennick and Kiel reveal the moral leadership practices of successful organizations. It’s fascinating to learn how moral intelligence drives business success at companies like Cardinal Health‚ American Express‚ and Hormel.” —Andrew Doman‚ President
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