Consumer Behaviour and Marketing at Reading Department of Food Economics and Marketing Selection of Part 2 modules Consumer behaviour There are many theories which draw on Psychology‚ Sociology and Economics which help us to understand consumer behaviour. A grasp of these theories will help you to develop a critical appreciation of what influences our decision making and purchasing behaviour. Economics 3 This module extends your understanding of the economic theories of consumer
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Topic list 1. Crime –violence –smoking 2. Culture – tradition and festival 3. Economic issues –employment 4. Education 5. Environment – population –polution Animal 6. Family –children- women 7. Food –Drink -health-Welfare 8. Happiness –friendship - marriage 9. Social problems –housing-History –religion- Politic –climate 10. Hometown 11. Media- television -communication Reading – watching Movies/film 12. Music -Art- Fashion -Sport 13. Computer – technology –nuclear- internet 14
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PROPOSED MBA RESEARCH TOPICS SOFTWARE ANALYSIS BUSINESS DECISION IMPACT ON PEAK FINANCIAL PERFORMANCE CONTACT INFORMATION Primary Contact: Dawn Simon Director‚ Co-Manager Equity Technology Team Merrill Lynch Investment Managers 800 Scudders Mill Road Plainsboro‚ NJ 08536 Phone: 609-282-0328 Fax: 609-282-6597 Secondary Contact: Martin Seyffert Research Associate Equity Technology Team Merrill Lynch Investment Managers 800 Scudders Mill Road Plainsboro‚ NJ 08536 Phone: 609-282-6632
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Course Project – Topic Proposal DM Travel Agency DM Travel Agency is a company that offers clients a wide variety of vacation rentals along the Southeast coast of Florida. We specialize in vacation homes‚ cottages‚ and luxury condominium resorts with more than 500 units along the popular Gulf Coast of Northwest Florida‚ Alabama and Mississippi. DM Travel Agency’s mission is to fulfill vacation dreams through our commitment to personalized‚ world-class service. We believe that consistence‚ ethical
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Structure (Background) Organizations are complex structures with a vast variety of people and systems that function together to achieve a common goal. As a result‚ the task of analzying making sense of them prove to be quite difficult. Organizational metaphors can be used to further analyze and understand organizations (Alvesson‚ 2011). In this assignment‚ we will be taking a closer look at a multinational enterprise‚ The Coffee Bean & Tea Life (CB&TL)‚ using the aid of two selected metaphors
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Two topics required‚ to be selected by students: First one from the following list . Refining the target: cruises‚ tourists’ migrations studies for one or several countries. . Strategy for internationalisation processes by means of airlines‚ airports and hubs. . Stock and shares consolidation in the luxury sector (files can be provided if asked for). . Ethics and CSR in the luxury world. . The use of advocacy advertising in the luxury world. . Using exchange rates in the luxury world
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Introduction Nike’s organisation structure/design Diversity and inclusion mean different things in different countries and to different people. At Nike‚ Diversity and Inclusion is what drives creativity and innovation. It takes every one of our over 30‚000 employees working at the top of their game for Nike to reach its highest potential. And we know that outstanding teams are composed of diverse people‚ backgrounds and skill sets. Nike’s ability to lead in innovation and creativity hinges
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Topic: Paying interest on a product when you have cash in your pocket. Have you found yourself going into a mall‚ clothing store‚ or even a grocery store‚ and find something that catches your eye? You think to yourself; “Hmm should I purchase this now on credit or buy out cash”. Paying interest on a product when I have cash in my pocket should be my first thought. My credit interest is 9%‚ and the outfit I want to buy is about $80.00 clearance item. If I were to place the outfit on my credit
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: Windows XP‚ Windows7. Packages : Microsoft word‚ excel. Hard ware Programming languages : MATLAB PERSONAL SKILLS: Good communication skills Quick learner Promising Team player PROJECTS: MINI PROJECT: Title : “ Intelligent IR based Automatic highway lighting system with day/night sensor” Description: The high way lights will be monitored manually which in turns is a waste of huge human power wastage at the instant
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Buyer Behaviour TM5002 Terry Smith Explain how the application of Buyer Behaviour theory has been applied and used in the marketing and purchase of a specific consumer brand BO8383 Word Count 3‚152 This assignment will attempt to discuss the thought process and interaction between a consumer brand and its market. Relevant theory and models will be used in order to underpin arguments put forward; research will be conducted from the perspective of both a consumer and organisational
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