STRATEGIC PLANNING COURSEWORK: LONGITUDINAL STRATEGIC DEVELOPMEN STUDY OF TESCO OLUKAYODE OMOSEBI MBA 8A A4032655 Contents Introduction 3 Past Strategies Deployed 3 Diversification 3 Acquisition 4 Extension of Service 4 Strategic Alliances 4 Creation of Sub-brands 5 In-Store Brands 5 International Expansion 6 Current Strategic Situation 7 SWOT Analysis 7 PESTEL Framework Analysis 10 Political Factors 10 Economic Factors. 10 Strategic Direction for Future 12
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Mintel P17 Appendix 2: Leading UK food retailers‚ market shares‚ 2008 P18 Appendix 3: Tesco UK store formats‚ 2008/09 P 19 Introduction The company that our group has chosen to analyse is Tesco. Tesco was founded in 1919 by Jack Cohen who began his new venture by selling surplus groceries from a stall in the east end of London; One his first day he made £1 profit and £4 of sales (Tescoplc.com [history]). Tesco has come a long way since then and is now one of the largest food retailers in the world
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United Kingdom’s largest retailer‚ Tesco PLC broke through in 1995 and has become not only the largest retailer in the UK‚ but also the world’s 4th largest retailer‚ trailing only Wal-Mart‚ Carrefour and Germany’s Metro AG. Originally‚ Tesco’s soul focus was the retail grocery market. As of February 2010‚ the grocery market continues to be Tesco’s largest source of revenue and it has accounted for more than 50% of Tesco’s £ 59.4 billion of sales. Further‚ Tesco does not limit its operation strictly
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Zaida Ahmed 01/12/12 ORGANISATION AND BEHAVIOUR UNIT 01 TASK 2 UNDERSTAND DIFFERENT APPROACHES TO MANAGEMENT AND LEADERSHIP 2.1 COMPARE AND CONTRAST THREE DIFFERENT LEADERSHIP STYLES FOR THREE DIFFERENT BUSINESS ORGANISATIONS. The three different leadership styles I want to compare are:- Autocratic Bureaucratic Transformational Firstly the Autocratic leadership which is where leaders have complete power and no one else is allowed to make any decisions‚ this type
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focuses on the entry and expansion strategies of Tesco in the Chinese market. The Chinese retail sector offered huge opportunities for international retailers with the average annual growth in the last 20 years being around 15%. Tesco entered China in 2004‚ after several successful Asian ventures including Thailand‚ South Korea and Japan. The Chinese market was a very different market in terms of tastes and preferences from the other markets that Tesco operated in. Therefore‚ it decided to enter the
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Assessment 18-20 o Risk in foreign markets 18-19 o Economic Recession 19 o Infrastructure 19 o Socio-cultural 20 • Micro Assessment 21-23 Question 4: Tesco US – Porters Diamond 24-27 • Factor Conditions 24 • Home Demand Conditions 25 • Related & Supporting Industries 25 • Firm Strategy‚ Industry Structure & Rivalry 26-27 Question 5: PESTEL analysis 28-38
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Tesco: Encyclopedia II - Tesco - Corporate strategy Tesco - Corporate strategy Tesco’s growth over the last two or three decades has involved a transformation of its strategy and image. Its initial success was based on the "Pile it high‚ sell it cheap" approach of the founder Jack Cohen. The disadvantage of this was that the stores had a poor image with middle-class customers. In the late 1970s Tesco’s brand image was so negative that consultants advised the company to change the name of its
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MATTERS Business Issues: Tesco v Walmart TABLE OF CONTENTS Page 1. Introduction 3 2. Business Issues in the Retail Sector 3 3. Financial Health 5 3.1 Tesco 5 3.2 Walmart 7 4. Cultural Style & Leadership 9 4.1 Tesco 9 4.2
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Introduction: Tesco is the largest retailer in the UK and the third-large supermarket worldwide with total amount of sales exceeding £19.4 billion in 2010. It was originally specializing in food product‚ but in recent years it has provided different products and services from clothing‚ telecoms to financial services. Additionally‚ Tesco is the most extensive online grocery retailer in the world and it recognizes product images and pack information are essential for online shopping. In recent past
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organizational needs and social requirements. This can be done via an analysis of the business’s Micro and Macro-environment. The objective of this report is to analyze the market in which Tesco PLC operates and discuss how this will affect the companies HR policies. Political factors: As with any company‚ Tesco is restricted‚ to a degree‚ by current employment legislation such as equal opportunities‚ health and safety‚ minimum wage‚ working hour limits. All of which will have an influence on the
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