"Organisational auditing and analysis of external factors that affects marketing planning" Essays and Research Papers

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    Summer 2010  Update     for    Auditing    Assurance Services:    An Integrated Approach  13th Edition  and Alvin A. Arens Randal J. Elder  Mark S. Beasley    We are committed to providing students and  faculty up‐to‐date content for use in the  classroom and are pleased to provide this  newsletter highlighting recent events affecting  the audit and assurance profession.   Pearson Prentice Hall SUMMER 2010 UPDATE  AUDITING AND ASSURANCE SERVICES:  AN INTEGRATED APPROACH‚ 13TH EDITION

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    provides reasonable basis for our opinion. A company’s internal control over financial reporting is a process designed to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company’s internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that‚ in reasonable detail‚ accurately

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    TUTE 1 – Strategic Planning/Marketing Planning 1. What is marketing planning? How does it differ from strategic planning? Marketing planning | Strategic planning | - more on business-unit‚ product and market level‚ steps eg: planningmarketing and other functional strategies | - it is more on corporate level‚ steps such as defining the company mission‚ setting company objectives and goals‚ designing the business portfolio | - marketing objectives that must compatible with company objectives

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    describe the primary services that your organisation provides to the community: 6. Indicate approximate employee numbers and volunteer numbers your organisation has: 7. Please confirm that you have read and understand the section on ‘Planning your application’ shown on the invitation document and your organisation fits this criteria: About your Program 1. Please provide a summary of the specific program/s or activities for which this submission is requesting funds? (100 – 150

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    EXTERNAL FACTORS: Environment The environment is the world in which the organization operates‚ and includes conditions that influence the organization such as economic‚ social-cultural‚ legal-political‚ technological‚ and natural environment conditions. Environments are often described as either stable or dynamic. ➢ Stable environment • customers’ desires are well understood • remains consistent for a relatively long time • Examples of organizations that face relatively

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    SOCIAL MARKETING PLANNING PROCESS Good morning‚ ladies and gentlemen. Thank you for coming. I’m delighted to be with you today. Let me start by introducing myself. My name is Thu Hường. Now I’m in the marketing department. This morning I’d like to talk to you about social marketing planning process. I will divide my presentation into four parts. Firstly‚ where are we? Secondly‚ where do we want to go? Thirdly‚ how will we get there? Finally‚ how will we stay on Course? My presentation will

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    Organisational Analysis and Design Assessment One – Reflective Responses Provide informed opinion on the issues involved in the question framed by the theoretical concepts discussed in the lectures and readings. Back up with evidence whenever possible. 1. Explain why we live in an “organisational world” illustrate with examples. As defined by Robbins and Barnwell (2006:6)‚ An organisation is “…a consciously coordinated social entity with a relatively identifiable boundary‚ that

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    Q3 (a) Briefly explain why professional skepticism is important to an auditor (b) The ability of auditors to assess inherent risks improves the efficiency of the audit process Required: i. Explain four factors that affect inherent risks at the entity level. ii. State four factors that affect inherent risks at the account balance and class of transactions level. (c) Explain five components of an internal control system. Q4 (a) A number of engineers own Mkwasi Ltd. The Articles of Association

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    Organisational Marketing Strategies and the Digital Age The Role of Marketing Strategy Development As marketing professionals‚ we have a clearly defined role within the organisation—to promote the organisation’s services and/or products to potential customers in order to increase market share and grow the business. Yet throughout the years‚ marketing and promotion is straightforward in a world where consumers are spoiled for choice with most any product or service. In addition‚ consumers

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    Behind the corporate objectives‚ which in themselves offer the main context for the marketing plan‚ will lie the "corporate mission‚" which in turn provides the context for these corporate objectives. In a sales-oriented organization‚ the marketing planning function designs incentive pay plans to not only motivate and reward frontline staff fairly but also to align marketing activities with corporate mission. The marketing plan basically aims to make the business provide the solution with the awareness

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