U 2011 Unilever in India: Hindustan Lever’s Project Shakti- Marketing FMCG to the Rural Consumer Riddhi Biswas PGP/14/236 Section E Q1. What are the key features of Shakti? What are its positive aspects and what are its drawbacks? Key features of Shakti: Axiomatic truly ‚ ‘Rural caravan’ of HUL as it can be popularly called is Project Shakti. Untapped and unexplored for years Indian rural market remain unnoticed and undiscovered as par as the business opportunities‚ especially
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What strategy was Unilever pursuing before its early 1990s reorganization? What kind of structure did the company have? Were Unilever’s strategy and structure consistent with each other? What were the benefits of this strategy and structure? What were the drawbacks? For decades‚ Unilever managed its worldwide detergents activities in an arm’s length manner. A subsidiary was set up in each major national market and allowed to operate largely autonomously‚ with each subsidiary carrying out the
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Organisational Marketing Defined: Any marketing activity that occurs between two organisations can be termed as organisational marketing. Another terminology gaining‚ popularity for organisational marketing since the 1980s is called business-to-business marketing (Gross et at.‚ 1993)‚ which essentially means the same. These activities differ from consumer marketing mainly due to the fact that in consumer marketing‚ the interaction is between organisations and individual consumers. However‚ the
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largest food chain companies in the world and has much strength in its company that allows it to build a functional structure. A McDonald’s resturant is operated by a franchise‚ an afilliate or the corporation itself. McDonald’s has a multi-level organisational structure‚ which is headed by the CEO and the board of directors. The board is made up of 13 members‚ 11 of whom are directors. The CEO leads a group of line of managers who are in charge of the different aspects of the company. The corporation
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things? To what extent‚ and in what ways‚ are employees motivated by different things? How can we accommodate differences? Introduction The purpose of this paper is to identify different employee motivators and their significance to the organisational outcome thorough‚ recognising different motivational theories and their applications in different examples within the hospitality industry‚ with a particular focus in the restaurant business in the UK. Being a service industry‚ the employee motivation
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Role of HR function in Knowledge Management at Unilever Knowledge management is getting the right knowledge to the right people at the right time to maximize an entreprise’s knowledge related effectiveness. Knowledge management focuses on doing the right things instead of doing the things right. In this view all the business processes involve creation‚ dissemination‚ renewal and application of knowledge towards the organizational survival. Effective knowledge management enhances products‚ speeds
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over the growth of the market that has been expected. Therefore‚ this essay will identify the management methods that Google and Apple employ as a tool to fight against each other in order to expand their market shares and will also explain the organisational and management concepts and theories that are related to each method. A Definition of Organisation Before discussing about managing methods and strategies of each company‚ we first should consider a company as an organisation and realise some
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Analysis of the case Unilever Australian Petone is a striking example of the up-to-date managed company which implements the modern management techniques to keep up with the times. New principles and techniques such as JIT and ECR allow the company to be more effective to satisfy the customer demand‚ to decrease the ‘waste’ costs including time‚ resource and materials. At the same time the usage of these techniques involves the thorough understanding and proper implementation of sophisticated methods
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Organisational and Financial characteristics of different types of Travel and Tourism organisations ~ Information Pack ~ Sophie Harpham ~ Contents Page ~ Page Organisational characteristics 4-5 Business structure and control 6 Business organisation 7 Documentation for business set up Financial characteristics 9 Distribution of profits 10-12 Sources of finance 12 Supplying products and services 12-13 Financial accountability 13 Inland revenue 13-14
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Organisational Buyer Behaviour 3 elements: * Structure – the who factor‚ who participates in the decision making process and their particular roles. * Process – the how factor‚ the pattern of information getting‚ analysis‚ evaluation and decision making which takes place as the purchasing organisation moves towards a decisiom * Content – the what factor‚ the choice criteria used at different stages of the process and by different members of Decision Making Unit DMU. Structure of DMU:
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