International Management 2013 – 2015 Marketing Planning Prof. J. N. Godinho Group Project: The Final Report SONY BRAVIA Group 1: 13PGPIM – 01 Aasima Azra Akbar Mirza 13PGPIM – 08 Bhawna Mehta 13PGPIM – 09 Devesh Saini 13PGPIM – 18 Sanket Mantri 13PGPIM – 25 Shashank Gupta 13PGPIM – 40 Alberto Pozzi MANAGEMENT DEVELOPMENT INSTITUTE GURGAON 122001 Sony BRAVIA Table of Contents: Executive Summary 2 Main Report 3 Introduction 4 Environmental Analysis
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Retrieved September 2nd‚ 2014‚ from http://www.deloitte.com/ Google. (n.d.). Retrieved September 2nd‚ 2014‚ from https://www.google.co.nz/ McShane‚ S.‚ & Travaglione‚ T. (2008). Organisational Behaviour on the Pacific Rim (2nd ed.). NSW: McGraw-Hill Australia Pty Ltd. Robbins‚ S. P.‚ Millett‚ B.‚ & Waters-Marsh‚ T. (2004). Organisational Behaviour (4th ed.). NSW: Prentice Hall. Samson‚ D.‚ Catley‚ B.‚ Cathro‚ V.‚ & Daft‚ R. L. (2012). Management in New Zealand. South Melbourne‚ Victoria: Cengage Australia
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Question: Can Organisational Culture be changed? Management within an organisation has the ability to re-shape‚ re-engineer‚ re-organise and change their organisation and organisational culture‚ the majority of organisation’s today‚ have the ability to change their culture‚ however‚ at the same time‚ it is a very difficult and demanding task. This is where the four main functions of managing come into play; planning‚ controlling‚ leading and organising. Robbins at al (2009‚ p.94) defines organisational
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collective goals” Huczynski and Buchanan (2007‚ P6) cited by Connor et al. (2012‚ P2). Organizations consist of many elements such as organizational design‚ strategy‚ structure‚ culture and change. This essay will take three elements of organization. Firstly‚ it will define organizational culture‚ organizational change and organizational structure. Then‚ it will discuss the relationships between the three elements. 2. Organizational change definition According to Dr Sommerfeldt (2014)‚ organizational change
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Contents About Sony Ericsson About the report Financial results 1 2 3 4 5 6 7 8 10 12 14 16 18 19 20 21 Corporate A word from our President and Chief Executive Officer Governance People Vision in sustainability GreenHeart™ Contents The Life cycle approach Life cycle analysis Carbon footprint Recycling Substance control Supply chain Factory Health Community engagement 2011 Sustainability Report | Contents About Sony Ericsson Sony Ericsson is a 50:50 joint venture between Sony Corporation
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On October 19‚ 2006 the Sony Corporation presented the world with their marketing campaign for the Sony Cybershot‚ a new digital camera. In the advertisement you see Michelle Wie‚ an up and coming Asian female golfer‚ sitting in a cross legged Zen like position on a golf green with a golf ball in one hand and a Cybershot camera in the other. Behind her is a sunray made of golf clubs‚ and there are hues of oranges and golds and reds that make up the color palate for this advertisement. Below her is
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major footwear industries‚ Lunar Rubbers Private Limited situated in Thodupuzha‚ Kerala. OBJECTIVES OF THE STUDY * To have an overall study of the company and to familiarize with its various functions. * To understand the organization structure and processes in a practical setting. * To get an idea about how different functional
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ENVIROMNMENT CHALLENGES IN ORGANIZATIONAL BEHAVIOUR. Before we start‚ we must first understand what Organizational Behaviour is. Organizational Behaviour is a field of study that investigates the impact that individuals‚ group dynamics‚ and structure have on behaviour within the organizations and its effective use for the purpose of such knowledge towards improving its performance.A multidisciplinary field devoted to understanding individual and group behavior‚ interpersonal processes‚ and organizational
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simple reason why it has happened. This paper will discuss one of the highly publicized security breaches to happen in years‚ the Sony PlayStation Network & Qriocity music and video service that occurred early this year. There will be a discussion on the actual breach that occurred‚ what caused the breach and how this could have been prevented‚ and finally‚ how Sony plans to recover from this monumental loss of confidential data it caused its customers. On April 27‚ 2011 more than 70 million customers
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Organizational Mission Statements An organization ’s mission is its reason for existence. It speaks to the questions: Why does this organization exist? Whom does it serve? By what means does it serve them? The mission statement is the written expression of the basic goals‚ characteristics‚ values‚ and philosophy that shape the organization and give it purpose. It seeks to distinguish the organization from others by articulating its scope of activities‚ its products/services and market‚ and
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