Q2. What was the motivation for the Shakti initiative? Was it a CSR activity? SHAKTI is HUL’s sales and distribution initiative that combines social responsibility‚ sustainability‚ and business strategy. India has more than 6‚ 30‚000 villages‚ most of these are ’hard to reach’ and offer relatively lower business potential. Hence‚ reaching them through the conventional distribution system is a challenge. By promoting micro-enterprises‚ HUL’s initiative not only made great business sense‚ but
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According to the study made by me‚ HLL has basic problems but which have to be dealt with planned strategy. Now we got to see where the problem lies‚ looking at the market itself will give us a lot of ideas‚ India is a developing nation with a massive population where majority areas are rural and people living in there are uneducated‚ moreover to get to these customers is very difficult as the mode of transport to these people are difficult and time taking. In that kind of situation a large company
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ORGANIZATIONAL CULTURE AND THE DEVELOPMENT OF ORGANIZATIONAL CULTURE 1. INTRODUCTION One of the significant elements while discussing about organization development is to discuss its own existing culture as the culture itself is part of organization behavior that gives significant role in shaping organizational sustainability. Above all there is a need to recognize the right culture for any organization to achieve excellence. Peters and Waterman (1982) clearly described organizational
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Implications of Information Technology in Developing Countries and Its Impact in Organizational Change ABSTRACT The survival and growth of organizations in an increasingly turbulent environment would depend upon effective utilization of information technology for aligning the organizational structure with environmental preferences and for creating symbiotic interorganizational structures. How can IT help the organizations in responding to the challenges of an increasingly complex and uncertain
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Post-Industrial Society Effects on Organizational Change University of Maryland University College MGMT 630- Homework #1 September 28‚ 2010 Post Industrial Society can be defined as the changes in work‚ organization‚ and employment relations that are attendant on the evolution from an economy based on manufacturing to one based on services (“Dictionary of Human Resource Management‚” 2002). Organizational shifts or changes are based on changes in society in all aspects
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Unilever has experienced quite a rollercoaster of marketing success and failure over the last 5 years. Originally its new 5-year strategic plan entitled Path to Growth’ had special promise and forecast for success. The primary objective of this plan was to cull Unilever’s tail’ brands and place extra emphasis on those which were market leaders. Niail Fitzgerald believes that too many brands often confuse the customer and thus lead to poor purchasing decisions. The paradox of choice between Unilevers’
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the cost in order to improve organizational wide productivity. There are many CEO’s of the business world today that suggest the top priority of an any organization is to possess the ability to develop a sense of new ideas and innovations. (Porter‚ Stern & Council on Competitiveness‚ 1999). The term “innovation” used by organization’s simply illustrates the invention of a new product‚ processes and systems that which are simply created to adapt to the constant change in markets‚ technologies as well
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The impact of social performance - Unilever and its environmental responsibility Unilever is one of the world largest multinational companies‚ merged by British soapmaker Lever Brothers and Dutch margarine producer Margarine Unie in 1929‚ which is related with lives of over two billion people every day mainly in the area of food and beverage‚ home care and personal care. The corporate purpose of Unilever indicates that they require "the highest standard of corporate behavior towards everyone
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HU School of Business Oprah’s Empire and Organizational Theory‚ Design and Change Tara Batess‚ Joe Mowze‚ Alexandria Hearin & Jermaine Mills Dr. Bells April 23‚ 2012 The Oprah Case was a brief view into the life of Oprah Winfrey and the empire she built. Born in Mississippi‚ Oprah had a gift for public speaking. She delved into journalism and landed her own day time TV show in Chicago. The broadcast television industry proved to be a wonderful source of revenue for Winfrey and
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ORGANIZATIONAL CULTURE ORGANIZATIONAL BEHAVIOR DIVERSITY COMMUNICATION ORGANIZATIONAL BEHAVIOR AND GROUP DYNAMICS MGT/307 July 20‚ 2010 Organizational Culture is the system of shared actions‚ values‚ and beliefs that has developed within an organization and guides the behavior of its members. Organizational Development consists of special applications of knowledge gained from behavioral science to create a comprehensive design to improve organizational effectiveness. Through the collective
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