interested in prepared food which can be served quickly or allow them to take away in order to saving time‚ fast food restaurant where provide western burger‚ chicken‚ and pizza. This paper analyzes the fast food industry structure in Hong Kong and evaluate whether this is an attractive sector to compete in by Five Force Model. Secondly‚ identify the “critical success factors” which performance in the sector now and in the near future. Industry Structure Analysis: The food service industry continues
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FAST FOOD NATION Section I - The American Way Introduction and Chapter 1 - The Founding Fathers Life in the 1950’s was unlike any previous decade. It was the culmination of the previous 50 years of expansion‚ industrialization‚ depression and two world wars. The baby boom began. Families were moving to the suburbs. The accessibility of the automobile and the integrated open highway gave the average citizen a freedom and mobility never seen before. As a result‚ industries and businesses sprang
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television or radio and not be hit with advertisements introducing the latest fast food trend fresh and healthy food options. More often‚ the media bombards us with slogans such as Subway ’s common pitch to "eat fresh" or McDonald ’s million-dollar advertisement campaign to try the new fruit and walnut salad. Attention has made an abrupt turn from the greasy‚ deep-fried originals at the fast food chains to more health conscious food choices. Even a documentary of a man named Morgan Spurlock made headlines
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Honors August 9‚ 2012 The main characters in the novel Fast Food Nation are Richard and Maurice “Mac” McDonald‚ Ray Kroc‚ Walt Disney‚ Carl N. Karcher‚ and Dave Thomas. The McDonald’s brothers are from New Hampshire. They opened up the first McDonald’s restaurant in 1937 in southern California. They revolutionized the fast food industry in 1948 by ridding their business of carhops‚ and using disposable plates and cups to serve finger food. Ray Kroc was a high school drop-out from Illinois. He sold
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Analysts predict that the hotel industry will consolidate in much the same way as the airline industry has‚ with five or six major chains dominating the market. Such consolidation will create a market that is highly competitive. The firms that survive this consolidation will be the ones that understand their customers. C. In response to growing competitive pressures‚ hotel chains are relying on the expertise of the marketing director. IV. Travel Industry Marketing A. Successful hospitality marketing
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I) Emergence The fast food culture emerged as early as the 19th century. During the Industrial Revolution‚ a large workforce was required to work for 10 to 12 hours a day. With so much work to be done‚ fast food was the idea of a quick and easy lunch. In India‚ fast food culture emerged in the decades after independence‚ starting from the 1950’s. Eating at home used to be a significant aspect of Indian culture‚ so the change was gradual. Over a period of time‚ with a growth in the number of nuclear
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Eng 112 Carolyn Casey 11/12/14 Fast Food and Obesity The obesity epidemic Americans face today is a growing problem that affects more than half of the population. With growing body sizes and serious medical problems associated with obesity‚ it is a problem that needs to be addressed and changed. No one would argue that obesity‚ especially in children‚ is not a problem. However‚ the cause of childhood obesity is heavily debated. Many people claim that fast-food restaurants are to blame. In the
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customer in choosing the fast food outlets‚ entering into the market with new products‚ determining the buying pattern of the consumer and finding new ways or assessing the ways to promote the outlet. These are the objectives of the paper. This paper finds and analyses the important factors influencing the sponsorship of a new fast food outlet. These factors will be determined through the detailed survey methodology. Initially the factors for consideration of new fast food outlet will be highlighted
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“Fast Food Nation” We all see the advertising and marketing for the big fast food chains such as‚ McDonald’s‚ Burger King and Wendy’s everywhere we go‚ it is hard to miss. A hefty majority of Americans continue to eat there a few times a week even though it is well-known this poor excuse for food is extremely unhealthy. It is just so convenient‚ they can be found everywhere‚ they have cheap prices‚ and the food tastes so good. It is a common misconception that these places are still acceptable
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Some trace the modern history of fast food in America to July 7‚ 1912‚ with the opening of a fast food restaurant called the Automat in New York. The Automat was a cafeteria with its prepared foods behind small glass windows and coin-operated slots. Joseph Horn and Frank Hardart had already opened the first Horn & Hardart Automat in Philadelphia in 1902‚ but their “Automat” at Broadway and 13th Street‚ in New York City‚ created a sensation. Numerous Automat restaurants were built around the country
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