COMSATS Institute of Information Technology Sahiwal FINAL PROJECT MAKETING THEORY AND PRACTICE SUBMITTED TO : Miss Naima Khurshied SUBMITTED BY USMAN ATTA 82 FAHAD JAVED 06 FURQAN 84 MUZAMIL 80 ANUM LATIF 66 SUNDAS 04 ANILA JAVED 16 Acknowledgements 3 Psychographic segmentation 12 Behavioral segmentation 12 Market needs 12 Market trends: 13 Market growth
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Harley Davidson has a culture that is unique like no other organization. The Harley culture has changed and adjusted itself accordingly throughout history. Harley Davidson’s success is due to the culture that it has created. The three main aspects of Harleys culture is 1. Harley has such an inclusive nature of Family‚ that it is able to bind its customers together through implementing them into a lifestyle. 2. The employees are customers; they are a big part of the Harley family. 3. Harley Davidson
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established have been adhered to by each succeeding generation. Today‚ Anheuser-Busch produces the two best-selling beers in the world‚ Budweiser and Bud Light; operates 12 breweries in the United States; and has operations around the globe. Organizational culture: Anheuser-Busch Awards & Recognition: The people at Anheuser-Busch have received numerous awards and recognition throughout company history. Below are just a few examples of honors the company has received in recent years in recognition of
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exemplifies the need to respond pro-actively to social media attack initiated by Greenpeace rather than by not acknowledging the challenge or fighting back against the challenge. If not properly and timely addressed‚ this may result to a web of chaos for Nestle. Greenpeace is a global campaigning organisation that enhances to change attitudes and behaviour of people in order to protect and conserve the environment. (About Greenpeace‚ n.d.) The reputational threat instigated by Greenpeace stemmed from Nestle’s
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-Pharmaceutical model can be characterized as time consuming‚ costly‚ and risky -Different markets have differing needs and preferences -Patents may be ineffective across geographies based on culture‚ customs‚ and regulations -How long will food patents last? Will it be enough to cover high R&D costs or will Nestle need to pass on costs to consumers thereby breaking its goal to keep products affordable? -Is it possible to find a universal blockbuster product given the differences between food/nutrition
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The Nestlé coffee report Faces of coffee Contentsii Page 2ii The changing world of coffee Page 10ii From cherry to cup Page 50ii 1 Faces of coffee The future of the coffee world 2 Faces of coffee The changing world of coffee 3 Faces of coffee The changing world of coffeeii Coffee price 1900–2003 US cents/lb 300 250 200 150 100 50 Millions of bags Rest of the world 40.2 4 Faces of coffee 60 Rest of the world 44.3 50
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why is Wal-Mart so successful and popular among employees? As a corporation‚ Wal-Mart focuses closely on its corporate culture and behaviors throughout the organization; paying close attention to satisfying both its customers and its employees. The company engages its employees to be happy to serve its customers‚ which is the reason they are employed. In an article titled‚ A culture of corporate at Wal-Mart‚ the author interviews a Wal-Mart management employee and writes‚ [“I think they’re very excited
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ERP Implementation at Nestle Derek S. Dieringer Enterprise Resource Planning Systems June 24‚ 2004 Introduction At first glance‚ Enterprise Resource Planning (ERP) systems seem to be the silver bullet for every company’s problems. In one fell swoop‚ implementation of an ERP system offers a company the chance to re-engineer business processes‚ coordinate the systems of geographically dispersed locations‚ consolidate data‚ and empower users by giving them access to all
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South America‚ Europe‚ Asia‚ and Australia. There are 170 shops in the United States included outlets stores. L’Occitane employed more than 2‚200 people and maintaining retail boutiques and franchises across the world. Current Culture According to the Organizational Culture Inventory‚ the primary style of L’Occitane is approval‚ dependent‚ competitive‚ and perfectionistic. L’Occitane is a retail company that sells high-end beauty products. We have to avoid any conflict either between the employees
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Analysis 4.3.1 Correlation between Organizational culture and communication. Correlations Culture Communication Culture Pearson Correlation 1 .805** Sig. (2-tailed) .000 N 201 201 Communication Pearson Correlation .805** 1 Sig. (2-tailed) .000 N 201 201 Table 4.10 Hypothesis- H1: Organizational Culture is negatively correlated with Organizational Communication. Ha: Organizational Culture is correlated with Organizational Communication. Interpretation:
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