General Motors (GM) is one of the largest companies involved in the business of designing‚ building‚ selling and servicing automobiles and parts in the global market. Company owns several brands such as Chevrolet‚ Cadillac‚ Buick‚ Pontiac‚ GMC‚ Oldsmobile‚ Opel‚ Hummer‚ Saturn and Saab Founded by William “Billy” Durant in 1908‚ GM held only Buick Motor Company initially‚ but in a matter of few years acquired more than 20 companies including Oldsmobile‚ Cadillac‚ and Oakland‚ today known as Pontiac
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February 2014 GENERAL MOTORS MARKETING STRATEGY General Motors has many different brands and models that make up the companies portfolio. They use these brands as a tool to attract different target markets. General Motors will target middle-class consumers in the United States‚ Brazil‚ Europe‚ and China with it’s Chevrolet Brand. They will target older buyers with the Buick brand worldwide. The company will target wealthy buyers worldwide with its Cadillac brand. General motors will also target
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concepts and techniques of organizational development and renewal aimed at improving organizational effectiveness. The roles of OD practitioners in planning and executing changes will be emphasized. A variety of organizational development interventions at the individual‚ team‚ and organizational level will be highlighted. COURSE OBJECTIVES 1. School of Management Semester II‚ Academic Session 2012/2013 2. To enhance students’ understanding of the need for organizational change‚ and the role of culture
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Organizational Development’s Purpose and Coherence – A review of traditional and modern outlook. Introduction “The only constant is change”- Heraclitus‚ 6th century B.C.‚ Greek philosopher. Organizational development has seen dramatic changes from earlier times till now. It has seen different phases in its journey that started from 1940’s and is continuing till now. It has been through the phase when it was considered a movement and also
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Organization development (OD) is a deliberately planned effort to increase an organization’s relevance and viability‚ a future readiness to meet change. OD is the framework for a change process designed to lead to desirable positive impact to all stakeholders and the environment. The purpose of OD is to address perennial evolving needs of successful organizations - a concerted collaboration of internal and external experts in the field to discover the process an organization can use to become more
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When I read the General Motors Misled Grieving Families on a Lethal Flaw‚ an overwhelming sadness fell upon me. I was sad that 26 families had to bury family members die to faulty equipment in the Chevrolet Cobalts. The key ethical issue is that General Motors knew that the black boxes in the Cobalts confirmed the potential fatal defect existing in hundreds of thousands of cars (Stout et al.‚ 2014). Another ethical issue was the fact that GM would tell the families of the victims that they had no
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CRITICAL THINKING REPORT "Understanding the Impact of Organizational Change on Human Resources: The Roles‚ Processes and Challenges." ABSTACT Given the accelerating rate of global-scale change‚ organizational change and development have become more critical to organization success and ultimate survival. This report includes comprehensive discussion on the impact of organizational change on human resources. The discussion involves the roles of human resources when formulating and implementing
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Organizational Development Introduction All organizations must undergo a process of organizational development. To thrive and be successful many factors are needed to make organizational development work. While reading this essay‚ the reader will learn about the process of organizational development‚ conditions for a successful organizational development change and development‚ and identify theories associated with organizational development. Process of Organizational Development “ Set of
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Organizational Development Josh Nebelkopf PSY/428 August 3‚ 2011 Dr. Felix Montes Organizational Development Organizational development can be defined in many similar ways. An easy way of defining it is to state that an organization is a group of people or a team formed together with a collective stated goal or mission to accomplish. Development can be defined as changing‚ teaching‚ training‚ growing‚ or mentoring the members of the group or the group itself to improve. Theories
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comparing data from 1993 and 1994 Very well researched General Motors - Financial Ratio Analysis I. General Motors History Highlights In its early years the automobile industry consisted of hundreds of firms‚ each producing a few models. William Durant‚ who bought and reorganized a failing Buick Motors in 1904‚ determined that if several automobile makers would unite‚ it would increase the protection for the group. He formed the General Motors Company in Flint‚ Michigan‚ in 1908. Durant had bought
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