Background The attempt to launch the biggest disruptive technological change in the hard drive industry in 1992‚ was aimed to be reached according to Hewlard Packard (HP) by launching Kittyhawk- smallest hard disk ever. They realized that they had the strength of having the flexibility of entrepreneurs but financial support of a large high-tech company. The aim was to create a product that is not the same as competitors but instead revolutionary strategic insight was made by the commercial failure
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Analysis of Hewlett-Packard: The Flight of the Kittyhawk. Maggie Xu February 8‚ 2012 1. Background: The Kittyhawk Project. Hewlett Packard (HP) decided to produce 1.3-inch disk drives to become the market leader in a new market and increase HP’s revenue. Although the market for 1.3-inch disk drives was still unclear and still developing‚ HP decided to organize a special team to develop this new product. This group was multi-talented‚ with the best engineers from every department in the
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Write-ups—Hewlett-Packard: The Flight of the KittyHawk(A) Two years after launching the Kittyhawk in mid-1992‚ Rick Seymour‚ the Kittyhawk project leader‚ was facing a dilemma to continue the project with the three possible options or to recommend to abandon this project. Due to the comparatively small market share in disk-drive market‚ Bruce Spenner‚ the general manager of the Disk Memory Division‚ decided to enlarge Hewlett-Packard’s market share by launch an innovational product - Kittyhawk. However‚ plans can never
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Kittyhawk: Focus on Simplicity Smokin’ Aces Marnie Jepsen‚ Beth Madej‚ Brittney Irizarry‚ Brian Clement‚ and Tiffany Yamanouchi November 19‚ 2014 Adam Brikman Table of Contents Company Overview 3 Project Overview 4 Scope 5 Objectives 5 Specifications 5 Assumptions 6 Constraints 6 Schedule 7 WBS 7 Gantt Chart 7 PERT/CPM Analysis 8 Financial Analysis 8 Project Cost Estimates 8 Payback Analysis 8 ROI 9 NPV 9 Project Organization 10 Stakeholder Analysis 10 Risk Analysis 10 References 12
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Organizational Change: HP Dyniecia Barnes Keller Graduate School of Management HR587 Managing Organizational Change Prof. Alberta Lloyd Aug 21‚ 2011 Table of Contents Executive Summary 3 Assessment/Diagnosis 4 Analysis of the Change Strategy 4 Results/Outcomes 6 Evaluation of the Effort 8 Conclusion 9 References 11 Executive Summary Assessment/Diagnosis HP is the world’s largest technology company. Their area of expertise and services range from printing‚ personal computer
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The case showed that HP valued technical innovation as a key to the business’ success. From the beginning‚ HP had employed a management by objective (MBO) process that motivated its people to focus on the potential paths of innovation and strategy to achieve its goals. Hence‚ when the idea for the Kittyhawk project came up‚ Spenner received the support of Hackborn ‚ and Rey Smelek ‚ the same people who promoted Spenner to General Manager of the Disk Memory Division (DMD) and supported Spenner’s
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Analysis of the theories applicable to Hewlett-Packard Before all engineers could join the Kittyhawk team‚ they were required to sign a creed “I’m going to build a small‚ dumb‚ cheap disk drive.” It presented that the team members valued the demands of customers. In terms of technology‚ the team achieved their goal by producing Kittyhawk‚ which could be the smallest hard disk drive in the world. However‚ the Kittyhawk project failed for several reasons. First‚ Seymour and White wrongly predicted that
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Organizational Structure Carolyn Maguire MGT/230 May 20‚ 2013 David Dunyon Organizational Structure Organizational structure is very important to any company‚ it guarantees longevity and efficiency. Apple Inc. was incorporated in California on January 3‚ 1977 (Apple‚ 2013) and first came on the scene with the release of Apple I. Steve Jobs and Steve Wozniak were the creators of this cutting edge technology and both men were seemingly college dropouts (No Stop Technology - The Apple Fan Site
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Background of Kittyhawk This paper aims to analyze the Hewlett Packard- Kittyhawk by taking into account “Disruptive Technologies” and “Value Network” by Christensen. In 1992‚ Hewlett Packard (HP) decided to produce a 1.3-inch disk drive-the Kittyhawk Microdrive‚ in hope to establish itself as a leader in a disk drive market. This smallest drive in the world will represent a disruptive innovation and a breakthrough in technology. A special team was dedicated to developing Kittyhawk and high hopes
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Hewlett Packard: Changing of the Guards Hewlett Packard: Changing of the Guards EXECUTIVE SUMMARY HP has proven to be a successful company but the recent recession‚ strong competitors‚ and expectations of stakeholders for improvement has initiated some problems within the company. This report examines some leadership issues at HP and proposes solutions for them. An organization’s leadership plays an important role in defining the ethical values‚ innovation standards and its culture
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