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Marketing Strategy Development Proposal - Disney Cruise Line Dave Rothenberg & Kang Liu Marketing in Tourism and Hospitality Dr. Ceridwyn King Temple University School of Tourism and Hospitality Management Structure Executive Summary ……………………………………………………………………………..2 1.0 Introduction ………………………………………………………………………………….2 2.0 Situational Analysis …………………………………………………………………………2 2.1 Internal ………………………………………………………………………………2 2.1.1 Organization Analysis …………………………………………………….3 2.1.2
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Falls Cruises. “Alright mom and dad let’s go now” I said. Then‚ my dad quickly took out the car. “You have reached your destination” GPS said. I got so excited so‚ I jumped out the car and ran from the parking lot to the main entrance of the falls. “Alex hold up you are going to get lost” the mom and dad shouted. “Wait‚ you fool” dad screamed. “NO HURRY UP‚” I said. Then‚ I kept on walking due to they were dragging and I am so hyped to go to the Hornblower Niagara Cruises. I got to the line‚ but
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Introduction In this assignment I will try to analyze the cruise industry through a PESTLE analysis‚ which analyses the political‚ economical‚ social‚ technological‚ legal and environmental external factors that influence this particular industry. Business is considered an economic system in which goods and services are exchanged for money‚ on the basis of their perceived worth. Every business requires some form of investment and a sufficient number of customers to whom its output can
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Princess Cruises gives you the opportunity to make your dream come true‚ with the world’s largest ships and their luxurious services you can escape completely from your ordinary day to day activities. The History Princess Cruise is one of the largest cruise lines in the world. They have more than 700‚000 passengers every year and take them to world wide destinations; six continents and about 260 ports in the world. They only owned one ship when they started then they got 15 ships today. Their
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My Disney Cruise One day‚ Shelby’s aunt and uncle asked " Shelby would you like to go on the Disney Cruise line with us and the girls?" Shelby said "I would love to go but I have to check with my mom first. If momma says yes‚ when is it? How long would we be gone?" Aunt Melissa said "The cruise is on January 31st. We will be gone about five to six days." Shelby said " Okay‚ thank you." Later‚ Shelby text her mom saying " Momma‚ Uncle Jr‚ Aunt Melissa‚ Emersyn‚ and Olivia are going on the Disney
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The creativity of people and sustained marketing of companies allowed the passenger liner industry to transform from a pure transport function to an almost pure tourism function into the global cruise line industry that we know today. The main goal of the supply chain‚ sometimes referred to as the value chain‚ is to create value. In an end-customers’ context‚ value is the measure of desire for a product and its related services (1) customer relationship management‚ (2) customer service management
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Celebrity Cruises was founded in 1989 by the Chandris Group‚ a Greek company originally in the shipping business. In 1997‚ the company merged with Royal Caribbean International to become part of Royal Caribbean Cruises Ltd. The parent company was determined to keep the two brand’s marketing and operations separate in order for each to target their own market segments. Royal Caribbean Cruises Ltd. operates not only Royal Caribbean Cruises but also Celebrity Cruises‚ Azamara Club Cruises‚ Pullmantur
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Introduction The cruise industry has been growing between 1990 to 2005‚ recording an expansion of passenger level from 4.4 million to 13.9 million.1 The growth has led to cruise industries to build larger and diversified ships‚ and to provide more local ports‚ destinations and new on-board or on-shore activities that match demands of consumers.2 In order to cope with the global trend and become a leading regional cruise hub‚ the Kai Tak Cruise Terminal was built in May 2010 and
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Since the Kai Tak Cruise Terminal opened‚ cruise tourism has been developed rapidly. In 2017‚ the number of ship calls attains about 250 while passenger throughput attains 850000 (“Speech by‚” 2017). Recently‚ World Dream launched homeport in Hong Kong. By developing cruise tourism‚ is there any impacts affect Hong Kong and the region? For economic aspect‚ Hong Kong and the region can be benefited from cruise tourism. With increasing number of cruise tourists‚ it brings economic benefit to the
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