It is interesting to see how cars revolutionised the way we live but what is more interesting is that the cars these days are not just considered a device for transportation but much more than that. When you go deeper into the dynamics of the consumer behaviour towards cars it is fascinating to see how a brand of a car has a great impact on its consumer. Lots of research has been done on measuring the impact of the brand on the customer and buyer behaviour and my research aim is to add a drop of
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Created by: The 4 P’s Jessica Burg Alice Popescu Ranjita Shetty Ritesh Maskay Project Summary Car sharing is an economical and eco-friendly mode of transportation that is designed to fulfill a just-in-time need for personal access to passenger cars. This transportation network encourages people to be socially and environmentally responsible by minimizing private vehicle ownership. Car sharing started gaining popularity in the early 1990s in Europe. Today‚ such fleet of automobiles operates
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Case Analysis: The Car of the Future Strategic Issues and Problems: The global shortage of oil and its effect on the environment has brought substantial public attention to the renewable and alternative power sources. The technology of using alternative fuel for cars besides gasoline has been advancing rapidly over the years. In light of this‚ car manufacturers have introduced hybrid cars which combine two or more sources of energy as fuel. However‚ many argue that most of
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gasoline one. An electric car is a car that powered by an electric motor rather than a regular gasoline engine. There are several major differences between gasoline and electric cars. First of all‚ “the electric motor will replace the gasoline engine” (“How Electric”‚ 2004). Secondly‚ “the electric motor is powered by a controller” (“How Electric”‚ 2004). Thirdly‚ “the controller gets power from the rechargeable batteries” (“How Electric”‚ 2004). In an electric car‚ according to Brain‚ the
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A solar car is a solar vehicle used for land transport. Solar cars combine technology typically used in the aerospace‚ bicycle‚alternative energy and automotive industries. The design of a solar vehicle is severely limited by the amount of energy input into the car. Most solar cars have been built for the purpose of solar car races. Exceptions include solar-powered cars and utility vehicles. Solar cars are often fitted with gauges as seen in conventional cars. To keep the car running smoothly‚
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case has been designed to be taught in 75 minutes and is expected to require about two hours of outside preparation. CASE SYNOPSIS This case describes the situation faced by easyCar.com at the start of 2003. EasyCar is the low priced European car rental business founded by easyJet pioneer Stelios Haji-Ioannou. EasyCar had just reached breakeven in 2002 on sales of 27 million [pounds sterling]‚ and had as its goals to reach sales of [pounds sterling] 100 million and profits of 10 million [pounds
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Executive Summary Yuantong Car Group is the biggest car marketing group in Zhejiang. This project’s aim is to open a fast car care store of Yuantong Car Group in the western part of Hangzhou in order to offer best service and hospitality to drivers. Our market survey shows that there is an increasing number of private cars in Hanghzou. And a fast car care store will be very promising. Yuantong Fast Car Care Store will be located on Fengtan Road where there are some big residential areas，people
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‘ Golden rays ready to replace Black Gold’. {draw:a} Student no: 12311461. *Course: Entrepreneurship* (LB5207). Topic: Solar cars- Golden rays ready to replace Black Gold. With the fuel crisis seen in the last decade and the current gasoline prices at an all time high there was need for a renewable source of energy that was more affordable and eco-friendly. Solar energy was the perfect answer. Almost all energy on Earth comes from the sun. The Solar technology aims at converting
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Foundation‚ 29 May 2012. Web. 15 March 2013. <http://en.wikipedia.org/wiki/Automobile>. "Birth of Cars." ‚ Invention of Cars‚ History of Car‚ Indian Cars‚ Indian Car Models‚ Car History by Auto Guide. Web. 15 March 2013. <http://auto.indiamart.com/cars/birth-car.html>. Davey‚ Monica. "The Car That Changed America: How Henry Ford ’s 1908 Model Tthe First Mass-produced and Affordable Carsparked the Growth of Highways‚ Surburbs‚ and the Middle Class Itself." CBS Interactive. CBS Interactive
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CAR RENTAL AND RESERVATION SYSTEM A car rental is a company that rents automobiles for short periods of time (generally ranging from a few hours to a few weeks) for a fee. It is often organized with numerous local branches (which allow a user to return a vehicle to a different location)‚ and primarily located near airports or busy city areas and often complemented by a website allowing online reservations. Car rental agencies primarily serve people who have a car that is temporarily out of reach
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