9 3. BRAND ARCHITECTURE 10 3.1. Brand portfolio 8 3.1.1 Consoles 8 3.1.1.1 Wii 8 3.1.1.2 Wii U 8 3.1.1.3 Nintendo DS Family 8 3.1.2 Games 8 3.1.3 Characters 8 3.2 Typology of branding structures 9 3.3 Dynamics in brand structures 9 3.4 The key principles for brand structures 9 3.5 The end of local brands 9 4. ADVERTISING CAMPAIGNS 8 4.1 Advertising campaign By Camille Vanbesien 8 4.1.1 How global or local is the campaign ? 8 4
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Video games in pop-culture. Video games and computer games (from here on both categories will be simply referred to as video games for simplicity) have entered the domain of pop culture fairly recently. Although the first video game was developed in 1958 by William Higginbotham‚ their popularity didn’t occur until the seventies with the appearance of Pac-man and Frogger in the arcades (Computer and Video Games). If the younger generation of video game consumers would take a look at what was out
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Microeconomics of the Video Game Industry Video games have been around for years with many different types of consoles and games. The video game industry has grown into a $20 billion dollar industry over the past ten years‚ and it only shows signs of growing larger in the years to come. In the United States alone‚ the market has grown considerably where 60% of all Americans play video games‚ 40% are women‚ and 60% of all gamers are between the ages of 25 through 44 years old (games-advertising.com)
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Causes of video game to be popular People around the world spend a massive hours weekly playing video games. But the question is what has made video games very appealing to audience? Why are they so popular? First of all‚ what makes capitalism so appealing to people is very similar to the success of video games. Capitalism and video games have attracted most primitive of human desires such as greed and murder. In addition‚ capitalism attracts people interest and need to build any kind of success
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The Effects of Video Games on Children: What Parents Need to Know The home video game industry is now over 30 years old. In that time‚ computer technology has improved at a geometric rate. A high speed elevator now has more computing power than the Apollo spacecraft that landed on the moon. The promise of computers and video games as teachers was clearly recognized in the 1980s when there was a nationwide push to get computers into the classrooms. In the years that have followed‚ researchers
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Effects of Video Games on Youth Technology has been evolving since the days of the cavemen and has become an integral component of our everyday life. Technology has been integrated in education‚ media‚ the workplace‚ and our world runs around the evolution and ever developing fast pace of technology. Modern technology especially effects the youth of today’s day and age‚ because they have grown up with extremely advanced technology and are completely engrossed by it. The primary concern people
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the taste of the raw oysters. So I visit them frequently. My wife enjoys the pasta from Red lobster and I enjoy the lobster tail. We visit try to visit at least one of the seafood restaurant once or twice a week because we just love seafood and the company of one
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EFFECTS OF VIOLENT VIDEO GAMES ON AGGRESSIVE BEHAVIOR‚ AGGRESSIVE COGNITION‚ AGGRESSIVE AFFECT‚ PHYSIOLOGICAL AROUSAL‚ AND PROSOCIAL BEHAVIOR: A Meta-Analytic Review of the Scientific Literature By Craig A. Anderson and Brad J. Bushman Iowa State University Research on exposure to television and movie violence suggests that playing violent video games will increase aggressive behavior. A metaanalytic review of the video-game research literature reveals that violent video games increase aggressive
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Introduction The video game industry is very broad in scope and continuously growing at a rapid pace (Exhibit 1) with billions of dollars to be made. Although the large potential for growth cushions rivalry amongst the existing competitors in this industry‚ video game companies constantly focus on differentiating their products and seize new opportunities to gain and secure their customers loyalty in order to continue in the business. Most of these new opportunities are created through advancements
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In the early ages of video gaming‚ males were predominantly targeted by game companies‚ which resulted in games that were designed for mostly heterosexual males (indie games were created and variations of mainstream games‚ but they were not profound and didn’t become well known). Within the past decade‚ this stereotypical idea has diminished‚ and females currently represent almost half of the gaming demographic‚ about 46% to be exact. Gaming holds a greater significance than we thought‚ which is
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