1) Factor behind Google early success: a) Advanced Algorithm. b) The high growth of World Wide Web c) Better and more efficient algorithm d) Receive great funding from two huge venture capitals e) Well combined CPC and CPR to charge the advertisers f) Business Model innovation (Search engine‚ contextual‚ Froogle‚ local advertiser‚ etc.) g) Product Improvement (fine tune the algorithm‚ give software to optimize clients’ ads) h) Innovation management (Google unique atmosphere that is very supportive
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SUBJECT: Google in China Given the guidelines and requirements on self censorship imposed by the Chinese Communist Party on local internet service providers‚ it is my recommendation that before Google develops businesses under such requirements it has a clear understanding on the role and impact its services will play in peoples lives under these circumstances to avoid being used unintentionally as a political tool. Services provided by Google‚ such as blogs and email accounts‚ which are knowingly
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liabilities and resource weaknesses does it have? What opportunities exist? What threats to its continued success are present? The key resources and competitive capabilities of the search industry are due to the huge company’s success. For instance‚ Google gains the trust of users through reliable‚ accurate searches and a clear distinction of upfront advertisements in searches. Therefore‚ the online business user’s can do their work in minimum physical locations and lower fixed cost. These locations
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executives and engineers around the world. For techno-evangelists‚ Google is a marvel of Web brilliance. For Wall Street‚ it may be the IPO that changes everything (again) …”. Those are general comments which provide us a certain perception about Google‚ a leading search engine in the world these days. Google’s business strategy is to provide useful and related information to millions of people all over the world who rely on Google to disentangle their troubles. Meanwhile‚ Google’s mission is “to
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eating market orientationCreating a Market Orientation JOHN C. NARVER* Professor‚ School of Business Administration‚ University of Washington‚ Seattle‚ WA 98195 STANLEY F. SLATER Professor of Business Administration‚ University of Washington‚ Bothell‚ Bothell‚ WA 98021 BRIAN TIETJE Doctoral Student‚ School of Business Administration‚ University of Washington‚ Seattle‚ WA 98195 Abstract A market orientation is a business culture in which all employees are committed to the continuous
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Describe Google ’s business model. What strategies has Google relied upon to build competitive advantage in the industry? The Google business model is one built around its primary business of licensing fees for supplying search functions to corporate clients and content-targeting advertising. The company utilizes its popular internet search engine to match Google advertisers with Internet users. It targets advertising to search results which are more likely to attract potential customers. The
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Google Inc. Study Questions 1. What were the key factors behind Google’s early success? 1. Better search algorithm (PageRank). 2. More indexed web pages (over one billion in the first year) 3. Fast‚ and user-friendly interface and search experience. 4. Effectively being able to monetize searches 2. Do you expect the search business to become more concentrated (i.e.‚ dominated by fewer firms)? Is search a winner-take-all business? I do expect that the search business will become
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Google Inc. began in 1996 as the brainchild of two bright computer science grad students‚ Sergey Brin and Larry Page. These two intellectually gifted men met in 1995 at Stanford University where they were doing their PhDs. During their time together at Stanford‚ both came up with creative ways of finding and organizing large amounts of data. After that‚ Brin and Page developed a technology called PageRank that enabled them to analyze a particular website’s significance. The idea of a search engine
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In 2009‚ Google has created PiLab to improve people’s operation. PiLab initiated Project Oxygen to research the impact of managers on employees and methods to enhance management. Google’s problem now is how to implement the research to increase efficiency for management. There are three alternatives which are to study senior management and executives‚ providing guidance to team composition and to study the complete life cycle of managers. The criteria used to evaluate each alternative are whether
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Question: (Case 1-1 Google‚ Inc.) Where is the company most vulnerable‚ from a communications standpoint? Answer: Introduction To be a major competitor within the world of computer science and technology‚ you have to be innovative‚ creative‚ and crafty. Two of Stanford University’s very own doctoral computer science students‚ understood this idea all too well. Sergey Brin and Larry Page‚ cofounders of Google Inc. went on to do just that‚ by creating a web “search engine” that delivered
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