M E M O R A N D U M TO: xxxx FROM: xxxx DATE: April 15‚ 2014 RE: Case 09- Rita’s Tastee Burgers (RTB) ___________________________________________________________________________________________ PROBLEM: What brand insight should be the initial centerpiece to drive further creative development surrounding RTB’s new target? CRITICAL FACTORS: (1) Tastee Target: 18-22‚ full time college students that reside within eight target areas and seek low price‚ quality food and
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If you’re a college student‚ you probably like convenient‚ cheap food. But what if for just a few extra dollars you could go somewhere cleaner‚ and more appetizing than McDonald’s or Taco Bell? Nick’s Jr Burgers & Gyros is the place to go then. This little hole-in-the-wall restaurant will leave you and even your wallet satisfied. Located just off Evergreen Way‚ right next to the Wienerschnitzel‚ Nick’s is easily spotted by its bright red and white stone architecture. And due to its location‚ from
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Atsushi Nemoto 11kc1028 Multimedia research and writing January 17‚ 2013 Generalization Nice Guys Always Finish Last Nice guys is a term in the popular culture and general public discourse describing a male‚ young or adult‚ with friendly yet unassertive personality traits in the context of a relationship with a woman. Nice guy is said to be who puts their interest aside and out others first‚ avoids confrontation‚ does favors‚ gives emotional support‚ tried to stay out of trouble and generally
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“Test-Tube Burgers” One summer when taking a trip to a friends country house for a weekend I took on the challenge of being a vegetarian. My friend‚ an only child‚ had been raised a vegetarian by parents who were also vegetarians; never once in his life had he eaten meat. Although the family was tolerant of whatever I did‚ I decided this was an opportunity to try it for myself and see what it would be. At the end of the few days I found it quite easy‚ although in reality I did not consume nearly
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Introduction” Million of people around the world walk into Starbucks to have a morning cup of coffee. Starbucks offers a great customer service‚ good environment and friendly stuff that help customers in any question or problem with the service. Although the strategies and structure of Starbucks. Is a good model to follow‚ due to it international success. The good reputation of Starbucks as a café and food industry‚ it shows the importance of sustainability through high quality product‚ service
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McDonald’s or Burger King. ‘At the time’‚ she really did not pay much attention to the menu prices or the nutritional value. Although McDonald’s and Burger King are two of the largest fast-food franchises in the world‚ they have dollar menus and different nutritional value. If she had a choice between the two popular fast-food restaurants which one would she choose? Basing her decision on the restaurants’ years of experience‚ what she could get on the dollar menu‚ and the different nutritional values.
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Growing up money was never a problem. The worst thing I went through was my parents divorcing‚ which is nothing compared to what some people go through. Although I knew I was lucky and never thought of myself better than anybody I never really knew how lucky I was until I was 17 and decided to get a job. When I was getting ready for my first day at Burger King I expected to learn a few new things and meet a couple of people‚ but I had no idea that Burger King would mature me and make me realize
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the definition of the motion‚ I’d like to redefine it in a broader‚ more up-to-date way. “Professionalism” refers to the practice of paying players who participate in certain sports. More and more sports are becoming professional. Why? Because paid players have the time to pursue excellence‚ in fitness and ability to reach high levels of skill. I’d like to remind our opponents that professionalism also includes setting up professional bodies and employing people who have expertise of the profession
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Burger King‚ often abbreviated as BK‚ is a global chain of hamburger fast food restaurants headquartered in unincorporated Miami-Dade County‚ Florida‚ United States. Burger King Holdings is the parent company of Burger King; in the United States it operates under the Burger King Brands title while internationally it operates under the Burger King Corporation banner. The company began as a Jacksonville‚ Florida-based restaurant chain in 1953. Originally called Insta-Burger King. After the company
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Tough Guy Analysis Tough Guy Analysis Tough Guy is a case that centers around the interaction among four associates (Frazer‚ Fenster‚ Patten‚ and Edwards) at an investment bank named Hudson Smith Gordon (Hudson). The conversation centers around Chip Mazey‚ their team leader and one of the firms VP’s. Mazey is described as a dynamic‚ bright‚ very capable banker. However‚ seemed to take Type-A
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