Executive Summary The purpose of an executive summary is to summarize a report. Executive summaries are written for executives who most likely do not have time to read the complete document. Therefore‚ the executive summary must cover the major points and be detailed enough to mirror the content yet concise enough for an executive to understand the substance without reading the entire report. An executive summary differs from an abstract. Readers use an abstract to decide whether to read the complete
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Guideline for Writing an Executive Summary of On-Job-Training: An executive summary is a brief overview of a report designed to give readers a quick preview of its contents. Its purpose is to consolidate the principal points of a document in one place. After reading the summary‚ your audience should understand the main points you are making and your evidence for those points without having to read every part of your report in full. In your case‚ your executive summary is going to be read by the
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Recommendations Page 7 6. Conclusions Page 7 7. Referencing Page 8 Introduction OSIM the well establish Asia healthy life style brand‚ originated from Singapore. OSIM was founded by Dr Ron Sim Chye Hock in November 1980. Initially derive from R Sim Trading which deal mainly with household appliance. Dr Ron Sim Chye Hock later founded OSIM and eventually changes his focus to creating healthy life style products since he felt a great market potential in home
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products… … "Intense Competition (Osim)" has a significant impact‚ so an analyst should put more weight into it. "Intense Competition (Osim)" will have a long-term negative impact on this entity‚ which subtracts from the entity’s value. This statements will have a short-term negative impact on this entity‚ which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Intense Competition (Osim)" is an easy qualitative factor
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Executive SummaryOctober 1‚ 2014Executive SummaryThe purpose of an executive summary is to summarize a report. Executive summaries are written for executives who most likely do not have time to read a complete document. Therefore‚ the executives summary must cover the major points and be detailed enough to mirror the content yet concise enough for an executive to understand the substance without reading the entire report. An executive summary differs from an abstract. Readers use an abstract
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OSIM International Limited is a large multinational corporation operating in 28 countries. They are an intellectual property developer offering healthy lifestyle products operating in the retail industry. They control brands‚ designs‚ technologies and concepts. OSIM have successfully been able to sustain the competitive environment. Their long term success can be attributed to and improved upon its international management‚ customer relations‚ strength of brand‚ internal policies‚ orientation
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OSIM INTERNATIONAL Pte Ltd | | | | | | | Table of Contents Executive Summary …………………………………………………………………………...3 Background 3 About Healthy Lifestyle Products 3 About OSIM 3 Reason for choosing Israel 3 Business Environment 4 Socio-Cultural Factors 4 Technological Factors 4 Environmental Factors 4 Economic Factors 5 Political Factors 5 SWOT Analysis 6 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 Marketing Strategy 8 Mode of Entry 8 The
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to Osim International 4 2. Competitive Strategy 4 3. Company value chain 4 3.1 Innovation 5 3.2 Operations Management 5 4. Non-financial analysis 5 4.1 Corporate Social Responsibility 5 4.2 Consumer Sentiments 6 4.3 Corporate Culture 6 4.4 Customer Retention and Growth 6 5. Global outlook 7 6. Industry outlook of healthy lifestyle products 7 7. Comparison between Osim and its competitors 8 8. Osim Financials 8 8.1 Company’s Financial Ratios 8 8.2 Market Prospects 9 8.2.1 Osim on its
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Executive Summary According to the Health Promotion Board‚ Singapore aims to create greater awareness among the citizens of the need to adopt a healthy lifestyle. To be in line with the National Healthy Lifestyle Programme‚ we have chosen to indirectly market the physiotherapy service tailored to office workers through the organization they work for. This marketing plan aims to position a major new-product launch‚ while justifying its entry into the physiotherapy market. So far‚ not many companies
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with a small start-up capital‚ OSIM International Ltd started in Singapore in 1980 by Mr Ron Sim Chye Hock‚ as an electrical and household appliance company under the name of R Sim Trading. In 1989‚ the company registered the name Health Check and Care‚ and changed their focus onto healthy lifestyle products. This change resulted in tremendous growth of the company and started to develop overseas. In 1993‚ the company officially launched the OSIM brand name. Now‚ OSIM is about experiencing the total
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