Recommendations Page 7 6. Conclusions Page 7 7. Referencing Page 8 Introduction OSIM the well establish Asia healthy life style brand‚ originated from Singapore. OSIM was founded by Dr Ron Sim Chye Hock in November 1980. Initially derive from R Sim Trading which deal mainly with household appliance. Dr Ron Sim Chye Hock later founded OSIM and eventually changes his focus to creating healthy life style products since he felt a great market potential in home
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products… … "Intense Competition (Osim)" has a significant impact‚ so an analyst should put more weight into it. "Intense Competition (Osim)" will have a long-term negative impact on this entity‚ which subtracts from the entity’s value. This statements will have a short-term negative impact on this entity‚ which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Intense Competition (Osim)" is an easy qualitative factor
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OSIM International Limited is a large multinational corporation operating in 28 countries. They are an intellectual property developer offering healthy lifestyle products operating in the retail industry. They control brands‚ designs‚ technologies and concepts. OSIM have successfully been able to sustain the competitive environment. Their long term success can be attributed to and improved upon its international management‚ customer relations‚ strength of brand‚ internal policies‚ orientation
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to Osim International 4 2. Competitive Strategy 4 3. Company value chain 4 3.1 Innovation 5 3.2 Operations Management 5 4. Non-financial analysis 5 4.1 Corporate Social Responsibility 5 4.2 Consumer Sentiments 6 4.3 Corporate Culture 6 4.4 Customer Retention and Growth 6 5. Global outlook 7 6. Industry outlook of healthy lifestyle products 7 7. Comparison between Osim and its competitors 8 8. Osim Financials 8 8.1 Company’s Financial Ratios 8 8.2 Market Prospects 9 8.2.1 Osim on its
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OSIM INTERNATIONAL Pte Ltd | | | | | | | Table of Contents Executive Summary …………………………………………………………………………...3 Background 3 About Healthy Lifestyle Products 3 About OSIM 3 Reason for choosing Israel 3 Business Environment 4 Socio-Cultural Factors 4 Technological Factors 4 Environmental Factors 4 Economic Factors 5 Political Factors 5 SWOT Analysis 6 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 Marketing Strategy 8 Mode of Entry 8 The
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Executive Summary According to the Health Promotion Board‚ Singapore aims to create greater awareness among the citizens of the need to adopt a healthy lifestyle. To be in line with the National Healthy Lifestyle Programme‚ we have chosen to indirectly market the physiotherapy service tailored to office workers through the organization they work for. This marketing plan aims to position a major new-product launch‚ while justifying its entry into the physiotherapy market. So far‚ not many companies
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with a small start-up capital‚ OSIM International Ltd started in Singapore in 1980 by Mr Ron Sim Chye Hock‚ as an electrical and household appliance company under the name of R Sim Trading. In 1989‚ the company registered the name Health Check and Care‚ and changed their focus onto healthy lifestyle products. This change resulted in tremendous growth of the company and started to develop overseas. In 1993‚ the company officially launched the OSIM brand name. Now‚ OSIM is about experiencing the total
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Osim – SWOT ANALYSIS INTRODUCTION Will brand osim survive in today’s market? Introduction to the segment of holistic lifestyle products and their need in today’s market Short intro to brand osim and its heritage A short study on what has been osim’s market standing in asia (this will help ease the swot analysis in the essay) Introducing what the essay will be about – will & How osim can survive in the market Starting with strength Asia’s no.1 preferred healthy lifestyle brand
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OF STATE FOR TRADE & INDUSTRY AND MANPOWER AT THE OSIM INTERNATIONAL LTD 30TH ANNIVERSARY GALA DINNER ON 28 FEBRUARY 2010 AT SHANGRI-LA HOTEL AT 730PM Mr. Ron Sim‚ Chairman and CEO‚ OSIM International Limited Distinguished Guests‚ Ladies and Gentlemen‚ Good Evening‚ Introduction I am delighted to join you tonight to celebrate OSIM’s 30th Anniversary. From its beginnings as a trading company in household goods in 1980‚ OSIM has transformed itself into a top leader in branded
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OSIM INTERNATIONAL LTD Osim as a brand revolves around the mission of bringing the best experience of total wellbeing and living an inspiring life. Its values are uphold and practice through every customer interaction‚ products‚ stores and an in-depth knowledge of a holistic health. Osim‚ with over 30 years of experience has been the global leader in branded healthy lifestyle products. Osim continues to strive for developing innovative and reliable lifestyle products to achieve a healthier
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