Individual Assignment 3 - OSIM: Building a Global Brand 1)What is the meaning of the brand identity of OSIM? Brand identity of OSIM refers to how OSIM wants its consumers and potential consumers to view OSIM and its products. OSIM wants to improve the quality of life of its customers through the use of OSIM’s products and view OSIM as a leading global brand. What are the different aspects of this identity? OSIM’s brand identity‚ includes its name‚ trademark‚ communications‚ and visual appearance
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Marieke and Geert Hofstede NHS. 2014. “What’s Your BMI?” NHS Choices. Accessed July 6‚ http://www.nhs.uk/Livewell/loseweight/Pages/BodyMassIndex.aspx Orwig‚ Ken OSIM. 2013. "Annual Report 2013 - Advantages and Challenges of Franchising." OSIM International Ltd Franchising World 39 (6): 43-44. OECD Better Life Index Phillip Capital. 2014. “OSIM International Limited‚ Growth in the Power of uInfinity”. Phillip Capital Pte Ltd. http://internetfileserver.phillip.com.sg/POEMS/Stocks/Research/ResearchCoverage/SG/OSIM20140507
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Executive Summary This paper provides a strategic management study in case of OSIM international ltd. It seeks to study the company in detail with regards to its operations in Singapore and China. The outline of this case study includes the strategic analysis‚ objectives‚ implementation and evaluation and management of the business strategies. A critical analysis of the issues hindering the company’s implementation of the strategies is discussed. Further‚ it includes the observation and identification
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China‚ officially the People’s Republic of China‚ is a country located in East Asia. It is the world’s most populous country‚ with a population of over 1.3 billion. The PRC is a single-party state governed by the Communist Party of China‚ with its seat of government in the capital city of Beijing. It exercises jurisdiction over 22 provinces‚ five autonomous regions‚ four direct-controlled municipalities‚ and two mostly self-governing special administrative regions . The PRC also claims Taiwan – which
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ANCIENT CHINA. READING 2 COMPREHENSION QUESTIONS The Unification of China (pp. 105 – 110) 1. Where were Legalist doctrines met enthusiastically? The state of Qin. 2. Where was the Qin state? Western China. 3. Who oversaw the implementation of the Legalist doctrines in the Qin state? 4. What did the Qin state quickly do? 5. What happened to the Qin state in the fourth and third centuries B.C.E? 6. How did Shang Yang encourage farmers to move to the Qin state? 7. Why did the
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every day. Every year‚ world population increases. China currently has the largest population in the world. The latest 2015 statistics indicate that Chinas population has grown once again and consist of 1‚401‚586‚609 people (Population of China ‚ 2015). Today’s total world population is 7‚324‚782‚225 people. (Population of China ‚ 2015). The total population of China represents 19.3%( almost 20%) of the world’s total population. (Population of China ‚ 2015) In comparison to Canada‚ China’s population
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China‚ officially the People’s Republic of China‚ is the largest country in East Asia. It is located in Asia-Europe mainland east‚ the west coast of the Pacific Ocean. China is one of the fastest economic growths‚ but Chinese productivity overall level is relatively low‚ area develops lopsided; level of science and technology and cultural quality is not high enough. “China is the world’s …over 1.3 billion…” [1] It shows how many people China has now. And the most intensive urban are Shanghai‚ Beijing
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BreAnna Melter China-Section 6 Mini Research Paper When many people think of China‚ one of the first things that pops in their head is the One Child Policy. China’s One Child Policy was created in 1979 by Chinese leader Deng Xiaoping to temporarily limit communist China’s population growth. It has since then been in place for more than 32 years. China’s One Child Policy is basically China’s way of trying to limit population growth. It states that woman may not have more than one child‚ or families
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Wonders of Chinese Food The most popular Chinese dishes could be the next meal you might get to eat. The food is very unique and special for every Chinese person. Is not only the taste is also the story behind you might be missing from the wonders of China. The most popular dish that everyone can find anywhere they go is the Dumplings. They seem like white little puffy balls and are curious to see what’s inside them. The traditional dumplings are made with crab or pork meat and filled with piping hot
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When it comes to the most serious problem hindering Chinese modernization efforts today‚ our group considers the Knotty Political System in china as the most serious problem. To be specific‚ Rampant Corruption and Rule by law in political system are the focus of our presentation. Before i go into the problems‚ I would like to highlight the Modernization in Chinese context in terms of the direction of Chinese modernization ‚ which is quite different from other western countries. China’s modernization
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