Executive Summary This paper provides a strategic management study in case of OSIM international ltd. It seeks to study the company in detail with regards to its operations in Singapore and China. The outline of this case study includes the strategic analysis‚ objectives‚ implementation and evaluation and management of the business strategies. A critical analysis of the issues hindering the company’s implementation of the strategies is discussed. Further‚ it includes the observation and identification
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to Osim International 4 2. Competitive Strategy 4 3. Company value chain 4 3.1 Innovation 5 3.2 Operations Management 5 4. Non-financial analysis 5 4.1 Corporate Social Responsibility 5 4.2 Consumer Sentiments 6 4.3 Corporate Culture 6 4.4 Customer Retention and Growth 6 5. Global outlook 7 6. Industry outlook of healthy lifestyle products 7 7. Comparison between Osim and its competitors 8 8. Osim Financials 8 8.1 Company’s Financial Ratios 8 8.2 Market Prospects 9 8.2.1 Osim on its
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OSIM INTERNATIONAL Pte Ltd | | | | | | | Table of Contents Executive Summary …………………………………………………………………………...3 Background 3 About Healthy Lifestyle Products 3 About OSIM 3 Reason for choosing Israel 3 Business Environment 4 Socio-Cultural Factors 4 Technological Factors 4 Environmental Factors 4 Economic Factors 5 Political Factors 5 SWOT Analysis 6 Strengths 6 Weaknesses 6 Opportunities 7 Threats 7 Marketing Strategy 8 Mode of Entry 8 The
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Recommendations Page 7 6. Conclusions Page 7 7. Referencing Page 8 Introduction OSIM the well establish Asia healthy life style brand‚ originated from Singapore. OSIM was founded by Dr Ron Sim Chye Hock in November 1980. Initially derive from R Sim Trading which deal mainly with household appliance. Dr Ron Sim Chye Hock later founded OSIM and eventually changes his focus to creating healthy life style products since he felt a great market potential in home
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CHAPTER 11 International Strategic Management After studying this chapter‚ students should be able to: > Characterize the challenges of international strategic management. > Assess the basic strategic alternatives available to firms. > Distinguish and analyze the components of international strategy. > Describe the international strategic management process. > Identify and characterize the levels of international strategies
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International Strategic Management “If both the local and foreign firms adopt a competitive (aggressive) approach by developing and implementing offensive strategies in order to “win” the competition in a (host) market‚ they will be more likely forced to enter into a never-ending competitive-circle. A competitive circle increases the level of competition for both foreign and local firms‚ therefore increasing the costs of doing business for both foreign and local firms (i.e. both LOF and LOL will
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(2001)‚ Is the Resource-Based View a Useful Perspective for Strategic Management Research? Yes‚ Academy of Management Review‚ Vol.26‚ No.1‚ p.41 Wernerfelt‚ B.‚ (1984)‚ A Resource Based View of the Firm‚ Strategic Management Journal‚ Vol.5‚ p.171 Margaret A. Peteraf‚ (Mar.‚ 1993)‚ Reviewed The Cornerstones of Competitive Advantage: A Resource-Based View‚ Strategic Management Journal‚ Vol. 14‚ No. 3 pp. 179-191 Alain Verbeke‚ International Business Strategy
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OSIM International Limited is a large multinational corporation operating in 28 countries. They are an intellectual property developer offering healthy lifestyle products operating in the retail industry. They control brands‚ designs‚ technologies and concepts. OSIM have successfully been able to sustain the competitive environment. Their long term success can be attributed to and improved upon its international management‚ customer relations‚ strength of brand‚ internal policies‚ orientation
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products… … "Intense Competition (Osim)" has a significant impact‚ so an analyst should put more weight into it. "Intense Competition (Osim)" will have a long-term negative impact on this entity‚ which subtracts from the entity’s value. This statements will have a short-term negative impact on this entity‚ which subtracts from its value. This qualitative factor will lead to an increase in costs. This statement will lead to a decrease in profits. "Intense Competition (Osim)" is an easy qualitative factor
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Strategic Management | On ITC’s e-Chaupal | | This project report is all about the strategies of ITC for spreading in rural market rapidly | | | 10/18/2012 | | Project 2012 Subject Strategic Management Title Understand the strategy of ITC Submitted to Prof. SP Singh Rai Business School‚ New Delhi Submitted by Shail Kunj Joshi‚ Enroll. No: PM4‚ Rai Business School New Delhi Acknowledgement I have taken efforts in this project. However‚ it would not have been
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