MKT 301 Current Reading Assignment #1 Managing an Online Reputation Our generation’s lives revolve around the internet. Our every need can be fulfilled by the internet. We can get anything and everything such as answers to our questions‚ or ordering clothing and groceries‚ and social media. We turn to the internet for most of our answers because it is private and quick. Almost everyone can gain access to the internet which can be a very powerful tool for businesses if utilized in the right
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Pit bulls have had a bad reputation but they were once a respected animal. Pit bulls are an animal that is aggressive yes but just because of a few attacks doesn’t mean they shouldn’t be pets. After all there have been more attacks from other dogs than pitbulls so why are only pit bull attacks covered instead of other attacks. The people on social media over-report attacks from pit bulls because of one big attack. Pit bulls are actually chosen by drug dealers for a reason because of how protective
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uses the individual locations in which the play The Tragedy of Othello takes place. From this geographical movement‚ the audience is shown how Shakespeare relates specific characters to individual geographic locations throughout the play. As a result‚ the physical geographic movement of the play represents much more than a simple backdrop; it serves to exemplify symbolically the battle between good and evil among the characters Othello‚ Desdemona‚ and Iago. In the beginnings of the play‚ Shakespeare
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Reputation is the estimation or name of being‚ having‚ having done‚ something specified by the general opinion of either a private or public group of people. In Arthur Miller’s screenplay‚ The Crucible‚ Miller presents his opinions on the factual truth of the Salem Witch Trials. Various events in Arthur Miller’s screenplay reveal the theme of reputation as being a leading force in the developing plotlines of the story. By doing this‚ he brings a whole new point of view to the readers of his screenplay
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Reputation can make or break an individual. It determines how people view one another and it also decides how people treat and react to each other. In Frankenstein by Mary Shelley‚ the monster‚ Victor Frankenstein and Elizabeth Lavenza face struggles with their reputation and how it defines them. Also‚ in Othello by William Shakespeare‚ Iago‚ Othello and Desdemona are presented with similar struggles to the ones the characters in Frankenstein face. The presentation of reputation in both works allows
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Othello remains relevant to a modern audience through the human experiences of thematic issues such as jealousy‚ duty and honour‚ and racism. All three themes intertwine to convey the power and effect on different characters. Jealousy is used to highlight its immense self-destructive power‚ whilst duty and honour reflects the importance of one’s reputation. Racism is also present throughout the play‚ conveying the fears of being an outsider. Shakespeare successfully portrays these themes through
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Recently several events in the world have damaged countries ’ reputation. The riots in England‚ or also the « Arabic revolutions »‚ have had commons consequences‚ in damaging the reputation of these countries and creating instability on the public opinion. The concept of reputation is more commonly associated with company and Dalton and Croft (2003) define it such as “the sum values that stakeholders attribute to a company‚ based on their perception and interpretation of the image that the company
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REPUTATION MANAGEMENT The Role of Public Relations CONTENTS Executive Summary Reputation Importance of Public Relations Managing Ones Reputation Case Study * Jodi Gordon * Pacific Brands Reference List Appendix EXECUTIVE SUMMARY Reputation is a logical and rational process as opposed to the connection to a brand and its image‚ which is largely emotional. It is a concept that exists around is influenced by action and what companies do‚ not what they say. It is ever
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Jealousy; The Green-Eyed Monster Rationale: Having just finished Act 3 of Othello (by William Shakespeare) ‚ a motif stood out to me. The motif jealousy‚ and it can corrupt anyone‚ even a noble Moor with principles like Othello. While reading I realized how complicated Iago is as a character and how he lacks an origin to his jealousy‚ yet is convincing himself to carry out his evil doings his ability to orchestrate a complicated interweaving of pre-planned scenarios. Iago ’s deception is
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Corporate Communication and the Corporate Brand Peggy Simcic Brønn (From: Corporate Communication: A Strategic Approach to Building Reputation (2002)‚ Brønn‚ P.S. and R. Wiig (eds.)‚ Oslo: Gyldendal.) The first years of the 21st century have been hard on companies and their brands. It is predicted that Firestone is dead as a brand as a result of its defective tires used on Ford SUVs‚ which tipped over causing loss of lives. Arthur Anderson is feverishly trying to find partners for its many
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