UNIT 6: DEMONSTRATE AND UNDERSTANDING OF PRODUCT POSITIONING INTRODUCTION =product offering at heart of marketing effort =starting point of marketing mix = example =good product can result in good marketing mix 1. WHAT IS A PRODUCT =any favourable or unfavourable thing in exchange for money =can be tangible‚ a service‚ or an idea (examples ?) =marketing process for each is the same 2. PRODUCT LEVELS =5 levels = each level adds more customer value =constitutes the customer value
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Despite William Shakespeare’s Othello being a story written in a language that is extremely difficult for me to interpret‚ I found that I related more than I expected. The word betrayal is defined as the action of betraying one’s country‚ a group‚ or a person. This drama was similar to a scenario I had to endure when my twin brother‚ Eric chose a woman and betrayed his best friend‚ Daniel. It took me some time to discover the similarities between the two stories‚ but now I understand Shakespeare’s
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Shakespeare’s Othello is one such tragedy‚ a play which explores the complexity of human emotion in its many forms. The theme of jealousy plays a strong role in shaping the tragic events of the play‚ however it must be said that tragedy alone is not the cause of Othello’s downfall. Insecurity‚ manipulation and pride are several of the many themes which contribute to the disintegration of Othello’s relationship with his wife Desdemona‚ the focal plot line of the play. Othello is introduced to
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Company Background Gee Cantik Bridal House began its operating in 1995. It was founded by Mr. Abdul Raman Bin Jaafar. Initially‚ the business was started from his own house at Alor Gajah‚ Melaka. He starts doing business by just doing sales of curtains for 17 years at home. At that time‚ he has only 17 employees. After several years of doing business at home‚ eventually moving to shop store which is at Masjid Tanah‚ Melaka. There is another branch which is in Klang. As the business grows‚ the number
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Explication Othello: 3.3. 258-271. “Why did I marry? ......I do beseech your Honour.” 1. Determine the context of the passage. Othello is doubting Desdemona‚ and Iago is trying to plant the idea that Desdemona has a hidden agenda with trying to persuade Othello to reinstate Cassio. 2. Describe the passage in its most overt form. (Does it rhyme‚ does it repeat phrases‚ words‚ etc. This passage does not have a rhyme scheme. The only repeat phrases that seem to really
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eponymously titled play ‘Othello’‚ manifests greed‚ ambition‚ jealousy‚ revenge and most of all‚ manipulation. Iago’s skillful manipulation of protagonist‚ Othello‚ eventually leads Othello to self destruct. The once “noble and valiant moor” is transformed into the “blacker devil” as he kills his beloved Desdemona due to her supposed infidelity with lieutenant Cassio. This is an illusion that Iago had created by insinuating that “the fair and gentle Desdemona” had turned her husband Othello into a cuckold
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works like Shakespeare’s Othello and The Miller’s Tale from Chaucer’s “The Canterbury Tales”. In these works‚ the authors define femininity through varying descriptions of a women’s characteristics and her actions‚ as it is all perceived from the male perspective. Othello can best be summarized as a story about the consequences of jealousy. It is a story about a man who deeply loves his new wife but when the seed of doubt is planted in his mind by an adversary‚ that man— Othello—forgets his
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acting on irrational emotions because it could ultimately lead to a person’s downfall. In “Othello” and “Antigone‚” both Othello and Creon are confronted by their tragic flaws of irrational passions—excessive pride and jealousy. While possessing differing tragic flaws‚ both men ultimately suffer from the results of their decisions after it was too late to recognize their flaw. In Shakespeare’s “Othello‚” Othello is highly respected and looked up to but later is influenced by the antagonist‚ Iago‚ resulting
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The Theme of Quest Explored in “Araby” and Atonement In James Joyce’s “Araby and Ian McEwan’s Atonement both authors express that that the characters mature and grow through quests. In Joyce’s “Araby” the boy goes on a quest to the bazaar to meet Managan’s sisters whom he is very interested in. However‚ because he is a young boy and does not leave his much‚ and has no source of income there are limitations on his freedom‚ which ultimately affect his quest. In McEwan’s Atonement Briony goes through
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Iago has a reputation for honesty‚ for reliability and direct speaking. Othello and others in the play constantly refer to him as "honest Iago." He has risen through the ranks in the army by merit and achievement‚ and Othello‚ whose military judgment is excellent‚ has taken him as ancient (captain) because of his qualities. In Iago‚ Shakespeare shows us a character who acts against his reputation. Possibly Iago was always a villain and confidence trickster who set up a false reputation for honesty
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