Illustrative Product Monospace vs. Competiton Marketing Plan Test Markets & the German Difference Implications of Success or Failure Competitive Reactions Kone Weakness Managed Background KONE - The world’s third largest elevator company‚ after Otis and Schindler Sales 13% K Mβ eta - 1995 KONE’s revenue: $2.2 B (38% from V1‚ 62% from V2 (78% maintenance‚ 22% for modernization) 48% 38% - Germany is the major Market for KONE - R&D: EcoDisc -> MonoSpace V1 New Equipment sales V2
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RSM 462 Managing people Globally Case: Silvio Napoli Silvio Napoli‚ as head of Schindler Company’s corporate planning‚ is the best choice for the company’s India operations‚ given the facts of his adaptability of culture difference‚ his personality‚ background in Schindler‚ and his involvement of the Indian operation project‚ as well as his human resource management skills. First of all‚ Napoli is an Italian‚ who graduated from Harvard Business School. With solid education background
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Nothing like it had ever been built like the Eiffel Tower. It is a 984-foot (300-meter) tower of wrought iron and open-lattice. The Eiffel Tower was the tallest structure in the world until the Chrusler Building was finished in New York City in 1930. Otis Elevator Company had designed glass-walled elevators‚ which climbed the legs of the tower to get to the first and second platforms. From the second floor to the third platform‚ which is near the top‚ four balanced elevators go up and down in the area
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cautious of me because they know I used to work for the big bosses at headquarters. But we will have to wait and see.” To head field operations (sales‚ installation‚ and maintenance) Napoli hired T.A.K. Matthews‚ 35‚ who had worked for nine years at Otis India. Matthews recalled: “I had been approached before by elevator people‚ but after hearing a bit about Schindler’s plans‚ I realized that you don’t have a chance to get involved with a start-up every day.” For Napoli‚ Matthews brought the business
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ktPROJECT REPORT ON SERVICE QUALITY & CUSTOMER EXPECTATION IN LIFT PRODUCTS Submitted By‚ RUDRA PRATAP MAHARATHY REGD. NO.- UNDER THE GURDIANCE OF Internal Guide‚ External Guide‚ Prof. Budhaditya Padhi Mr. ACKNOWLEDGEMENT I would like to express my gratitude to the management of JOHNSON LIFTS PRIVATE LIMITED‚ Bhubaneswar for giving me the opportunity to undertake my summer internship program in the company which gave me an insight into the working of the company and the
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packages and its consulting and management services. ii. Peace-of-mind Bundle: These bundles are characterized by low complementarity and high independence and are best suited for customers who seek assurance and best-of-breed offerings. For example- OTIS elevators provide high quality elevator equipment with outstanding maintenance services that differentiates it from the other elevator companies and strengthen the brand. iii. Multi-benefit Bundle: These bundles are highly complementary and dependent
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“safety valve” * But more people went to the cities than to open land * There was not enough land though in cities to hold everyone‚ most people were homeless or lived in small apartments or rented houses * In 1889 the Otis Elevator company made the first electric elevator. * The area of cities increased with the introduction of speedy transportation such as cable cars. * The Allure and problems of the Cities * Too many people to residency
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business to include the manufacture and sale of steel‚ maritime equipment‚ cranes‚ wood handling systems and clinical chemistry analyzers. By 1995‚ after a series of 19 acquisitions‚ KONE became the world’s third largest elevator company. In 1992‚ Otis Japan had come up with a prototype for this machine-room-less elevator. In 1993‚ a KONE R&D team redesigned the motor geometry and used new materials to eliminate the need for bulky‚ expensive components. They called it the “EcoDisc”. The major
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Intelligence United Technologies (UTC) http://www.utc.com provides high-technology products to the aerospace and building systems industries throughout the world. UTC’s business units include Pratt & Whitney (aircraft engines)‚ Carrier (air conditioning)‚ Otis (elevators)‚ International Fuel Cells (fuel cell technology)‚ Hamilton Sundstrand (aerospace systems)‚ and Sikorsky (helicopters). Recent annual income was $3 billion from revenues of $24 billion. UTC gathers a lot of competitive intelligence.
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rapidly expanding residential segment accounted for 70% of the Indian market‚ followed by commercial segment with 20% share. Rest was accounted by hotel (4%) and others (6%). Major players accounted for more than three fourths of Indian market value with Otis (50%)‚ BBL (8.6%)‚ Finland’s Kone (8.8%)‚ and ECE (8.4%). Mitsubishi and Hyundai Elevators were other significant players. Remaining 23% of the market‚ price sensitive low end‚ was controlled by 25 regional players. Indian market was highly price sensitive
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