ABSTRACT | 2 | 2 | INTRODUCTION TO E-COMMERCE | 2 | 3 | APPROACH OF ANALYSIS | 4 | 4 | SITUATION ANALYSIS | 5 | 5 | COMPETITOR ANALYSIS | 13 | 6 | CONSUMER BEHAVIOUR | 19 | 7 | SEGMENTATION‚ TARGETING‚ POSITIONING | 23 | 8 | ANSOFF MATRIX | 24 | 9 | BRAND BUILDING | 26 | 10 | SWOT ANALYSIS | 29 | 11 | FUTURE MARKETING STRATEGY | 30 | ABSTRACT The paper includes detailed analysis of the strategic and marketing plan of Flipkart for its operations within the e-retailing industry. Detailed macro
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issues with the distributors and the way they managed business since they used smaller dealers as a bridge so they can sell the product instead by giving better choices to the final costumer. Logistics channels handle the physical flow of goods or service. Is the problem discussed in Handy Andy’s logistics channel? Why or why not? Not really‚ because the factory distributors are the ones that need to provide the goods to the final costumer in any case and few complaints regarding to this aspect
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Jenkins’ Ear was the first case that the Royal Navy attempted to provide the overseas naval base with naval stores from North America directly. Therefore‚ her voyage and the views concerned with the Astrea explicate that the navy’s view about the naval logistics in the 1730s and 1740s and how the navy exploited naval stores production in Colonial America resulting from the naval stores policy in the eighteenth century. The construction and the repair of much number of ships required large quantities of
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Introduction: 2 2. Understanding E-commerce Environment: 2 2.1 E-commerce: 2 2.2 Nature of E-commerce: 2 2.3 Forms of E-commerce: 3 3. Analysis of E-commerce Business and Revenue Models: 3 3.1 Online Business and Revenue Models: 4 3.2 Impact of E-commerce on Business and Revenue Models: 4 4. Role of Technology in OnlineBusiness: 4 4.1 Role of Technology in Supply Chain: 5 4.2 Role of technology in value chain: 5 4.3 Treat customers individually in e-commerce: 5 5. Role of social
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achieve the goal of growing their franchised Internet cafes business‚ an efficient‚ flexible and cost-effective logistics system is what they need for the provision of equipment to the franchisee. Since logistics is one of the non-core activities that is perceived as a bottleneck for scalability‚ the present logistics system of elc will be reviewed and findings of whether to outsource the logistics system will be presented to the management team. Background of easyGroup Stelios Haji-loannou
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Powell Logistics Inc. Executive Summary Powell Logistics Inc has been in the trucking business for over 50 years. The president and founder‚ John Powell finds himself in a dilemma as he has a difficult decision to make. This dilemma relates to making the right strategic choice for future of the company he started and grew. With the major changes happening in the trucking industry he wondered whether it was time to expand the business and simplify operations or to step down as president and pass
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270 e-Governance: Case Studies Chapter 22 Implementation of e-procurement in the Government of Andhra Pradesh: A Case Study K Bikshapathi Project Manager‚ eProcurement and P Raghuveer IFS Addl. Secretary (e-gov) Information Technology & Communications Department Government of Andhra Pradesh‚ Hyderabad AbstrAct Procurement is generally regarded as a sensitive function in the public sector and is rarely transparent . It is for this reason that public procurement is one of the areas in
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Tema del proyecto: El comercio electrónico (e-commerce) y el comercio móvil (m-commerce) en países subdesarrollados o del tercer mundo. ABSTRACT INTRODUCTION Economic and Social Impactof E-commerce E-Commerce has brought about many changes in organizations and has had significant impacts on the quality of life that is experienced by individuals or even indirectly as members of society. The need to have fast and efficient information
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October - 2012 E-Commerce In A Developing Country Like Bangladesh: Philosophy And Reality. Author: Md. Mahedi Hasan Biographical Sketch: Md. Mahedi Hasan received Master of Business Administration (M.B.A.) Major in MIS‚ Degree from Sikkim Manipal University Of Health Medical & Technological Science and B.Sc (Hons) in Computer Science Degree from Bangalore University‚ India‚ Presently Working as a Senior Lecturer‚ Prime University‚ Dhaka‚ Bangladesh. His areas of interest include E-commerce‚ Digital
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SUMMER PROJECT REPORT ON INBOUND & OUTBOUND LOGISTICS AND FOOD SECURITY MANAGEMENT AT KOHINOOR FOODS LIMITED In Partial Fulfillment of Award of Post Graduate Diploma in Management (Global Business Management & Research) BY Gaurav Prakash ROLL NO.: 186 UNDER THE GUIDANCE OF Dr. P. Sivakumar (Associate Dean) PGDM (GB) Entrepreneurship and Management Processes International New Delhi- 74 August 2014 ACKNOWLEDGEMENT The experience of working in Kohinoor
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