MG327 Marketing and Society Mattel and the Toy Recalls Q1. Who are Mattel’s stakeholders? Who did Mattel cater to in the recall? What are the long-term implications of the stakeholder approach the company adopted? Stakeholders are the people‚ groups or organisations that have a direct or indirect stake in an organisation and can be affected by the organization’s actions‚ objectives‚ and policies. Key stakeholders in a business include‚ customers‚ employees‚ shareholders‚ government‚ suppliers
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In 1974‚ due to a series of bad loans‚ charges of criminal embezzlement‚ and other unfortunate circumstances‚ the Union Planters Bank foreclosed on the Stax Record Company and all its property. Included in this seizure was the building where Stax founders‚ Jim Stewart and Estelle Axton‚ set up shop an African American neighborhood at the former Capitol Theater in 1960. By 1980‚ the neighborhood became one of the poorest and most crime-ridden zip codes in the United States and the property held
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running down her bony cheeks. Realising what her grandmother had just reluctantly paid for she began to smiled which brightened up her whole face. This was a commonly occurring sight with in the shop as the children laid there adorable eyes on the toy that later was to be their prey. Clumsily scampering around the toyshop‚ most of the boys and girls took in the magical sights of what the shop had to offer. Where as some others clung like baby monkeys from their parent’s necks‚ as if the scary
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Case analysis I. Macro environment Any changes in macro environment will inevitably influence on the company. PESTLE is a framework to estimate external forces (see Table 1) Table 1. PESTLE analysis Factor Current situation Implications Political/ Legal/ Environmental 1) Restrictions in marketing to children 1) ethical and legal aspects should be taken in marketing to children; damage to company reputation in case of offence Economical 1) Recovery after recession and economic downturn
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Well‚ it’s that time of year when students are working on their toy design portfolios eagerly anticipating with wide-eyed wonder‚ all of the millions of job offers that will flood in once they are handed their gleaming toy degree‚ which‚ of course‚ is made of polypropylene with rounded edges to meet safety. Soon‚ as sure as gravity‚ reality will eventually kick in‚ and you’ll realize the portfolio you put together in college may need some tweaking‚ perhaps‚ even a complete overhaul. Yes‚ I know
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the women-only train car system. It has been hot issue since 1992 in Korea and is practiced by many other countries such as Japan‚ India‚
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environment/equipment within the stations Since 2006‚ MTR first installed High Brightness Light Emitting Diode (HB-LED) lights for trial in one MTR train compartment which enhanced travelling environment for the passengers. Seeing there was room for improvement in the efficiency‚ reliability and light color‚ MTR further refined the application of HB-LEDs for it trains in a joint venture with industrial lighting specialist JM Technologies Limited‚ which received expert technical input from the Hong Kong University
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Dog Training For Obedience - The Key To Raising A Well Behaved Dog Go straight down to my list of Obedience Training Commands What Is Dog Training For Obedience Purposes? I‚ like most of us dog owners believe that dog training for obedience is an essential ingredient in any healthy human-dog relationship. But what exactly is obedience training‚ and why is it so important for you and your dog? Obedience training is a general term which can be achieved through the many various dog training techniques
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1.0 Informative Summary In 2013‚ a Montreal‚ Maine & Atlantic(MMA) oil cargo train derailed in Downtown Lac Megantic starting a fire that before it was controlled left many people dead and economic loss. The catastrophe took place due to two main factors which are the lack of safety culture from MMA and the insufficient supervision of Transport Canada(TC). For instance‚ one factor that TC did not consider was the weaknesses in the oversight of the railway conditions. MMA has had issues regarding
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Activity 2 On Friday‚ March 3rd‚ at 10:23am‚ I walked into Toys-R-Us remembering how fun and exciting this store was when I was a young child. When I was little‚ however‚ I never thought about the wonderful toys in these stores being gender stereotyped. These toys can drastically influence children’s gender identities‚ or their experience of their own gender. The first obvious “girl” toy that I saw was close to the entrance against the wall. There were five shelves‚ maybe five feet in width. There
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