global player in the industry of sports apparel and athlete endorsements because of many different factors that are outlined in the way they manage their company. By analyzing the business plan of Nike we can see how their supply chain is set up as is illustrated above. The supply chain is very important for the transfer of their goods from the supplier of raw materials to a manufacturer‚ then to a distributer‚ then to a retailer‚ to then be available for the customer. This process is optimally tweaked
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the Chinese market‚ the number of branches in mainland China have more than two thousand. Behind the rapid development‚ efficient and smooth logistics system is a KFC a powerful weapon ahead of the competition. 1‚ the fast moving consumer goods supply chain requirements Fast moving consumer goods (FMCG‚ Fast Moving Consumer Goods or CPG‚ Consumer Package Goods)‚ refers to the rapid consumption of consumers‚ need to constantly repeat purchase of products‚ typically fast moving consumer goods‚ including
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shelf of the store it must travel the supply chain. A supply chain is a system of organizations‚ people‚ technology‚ activities‚ information and resources involved in moving a product or service from supplier to customer. Supply chain activities transform natural resources‚ raw materials and components into a finished product that is delivered to the end customer. Egg would seem like such a simple product that there really couldn’t be that much to the supply chain given that the chicken lays the eggs
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Case Study #3: A Pain in the (Supply) Chain Highlights This case is about the bullwhip effect and supply chain coordination Read “A pain in the (supply) chain” in the course pack and the supply chain integration (bullwhip effect) chapter in the textbook. To meet the target of 9% sales growth‚ Exceso Corporation (the manufacturer) starts an aggressive promotion (sharp discount in the price) to its retailers‚ despite the obvious downside of doing so. Please read the case carefully and
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Supply ChainReport Outline Topic: ”Supply Chain Relationship with Distribution Channel and Alliances” I- Objectives: a. To know the meaning of (i) Distribution Channel and (ii) Alliances; b. To understand the generic Channel distribution structure and Channel alignment of one manufacturer; c. To identify channel distribution functions; d. To learn about the rationale of a Supply chain relationships with distribution channels and alliances; e. To identify some distribution
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SUPPLY CHAIN MANAGEMENT Due to the vast nature of the company’s operations and its several product lines spread throughout the world‚ we shall restrict the scope of this project towards the most important brand produced by the company‚ its flagship brand Coca-Cola. This section will entail a brief overview of the company’s supply chain. The Coca-Cola Company follows a unique supply chain management system where the company only produces syrup concentrate which is then sold to various bottlers throughout
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A Report On Castrol India Ltd.‚ Mumbai Assignment: Supply Chain Executive Summary Castrol India LTD. Castrol India Limited is a Public Limited Company with 70.92% of the equity held by Castrol Limited UK (part of BP Group).From a minor oil company‚ with a share of about 6% in 1991‚ Castrol India has grown to become the second largest lubricant company in India with a market share of around
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hamburger fast food chain‚ operating in 119 countries. The company began in 1940 and is headquartered in Illinois. As one of the most powerful brands in the world‚ their signature golden arches are a symbol recognized immediately by most. Our group chose to do our report on McDonald’s because it is one of the most well-known corporations worldwide‚ and was listed as number three on Gartner’s Supply Chain Top 25 List for 2012. This was recently announced at Gartner Supply Chain Executive Conference
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The Benetton supply chain One of the best known examples of how an organization can use its supply chain to achieve a competitive advantage is the Benetton Group. Founded by the Benetton family in the 1960s‚ the company is now one of the largest garment retailers‚ with stores which bear its name located in almost all parts of the world. Part of the reason for its success has been the way it has organized both the supply side and the demand side of its supply chain. Although Benetton does manufacture
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SUPPLY CHAIN DECARBONIZATION THE ROLE OF LOGISTICS AND TRANSPORT IN REDUCING SUPPLY CHAIN CARBON EMISSIONS Report prepared with the support of Accenture Supply Chain Decarbonization was produced in January 2009 by the World Economic Forum‚ within the framework of the Logistics and Transport Partnership Programme. The significant contribution of Accenture is gratefully acknowledged. World Economic Forum Geneva Copyright © 2009 EDITORS Sean Doherty Associate Director Head of Logistics
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