References: List The Open University of Hong Kong (2013). LESM A204 tutorial 2 Criminology for the security manager (unit 2). Hong Kong :OUHK http://global.britannica.com/EBchecked/topic/143163/criminology/272204/Sociological-theories http://psychologydictionary.org/positivist-criminology/ http://sociologycriminology.wordpress.com/positive-theory-positivism/ http://www.wisegeek.org/what-is-classical-criminology
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S204 Biology : Uniformity and Diversity Study Guide #1 for (October 2007 Presentation) Dr. Rex Sharman‚ designer ETPU OUHK Professor K. C. Ho‚ course team leader Maggie Wong Course Coordinator of S204 Contents Section # 1. Page Introduction : how S204 will fit into Environmental Studies at the Open University of Hong Kong 2. Themes and aims : core concepts and objectives of S204 3. Course organization and philosophy 4. Scope of Study Guide #1 5. Books
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the Open University last August. The visit was organised‚ at the request of the Secretary for Education and Manpower‚ to gain an overall understanding of the research policy‚ culture‚ infrastructure and activities in OUHK‚ and to review and comment on the research capability of the OUHK in relation to its role and mission. We learnt much about the research activities in distance and adult learning. Today marks my second close encounter‚ and I am sure I will learn even more. Changes in demography
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References: Charles WL Hill‚ Chou-Hou Wee‚ Krishna Udayasankar‚ International Business - An Asian Perspective‚ McGraw Hill 2012 Study Units – International Business Management MKT B390‚ OUHK 2012
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MGT B399 Unit 1 Overview of strategic management 150 Course team Developers: Dr Yeung Ping-kwong‚ OUHK Roy Chik Kwok-on‚ Consultant Designer: Caroline Leung‚ OUHK Coordinator: Dr Anthony Ko Chi-keung‚ OUHK Member: Dr Carrie Lee Nga-wan‚ OUHK Developer (previous version) Dr Anthony Ko Chi-keung‚ OUHK External Course Assessor Dr Tseng Choo Sin‚ City University of Hong Kong Production ETPU Publishing Team Copyright © The Open University of Hong Kong‚ 2013. Revised April 2015. All rights
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resources and the external situation. External analysis Value chain analysis Internal analysis SWOT analysis (Strategy Mgt‚ 13th ed‚ p. 149) 3. New-to-the-world products are ________. new products that create an entirely new market (MKT-571‚ Framework for Mkt Mgt‚ 3e‚ p. 183) existing products that are targeted to new geographical markets low-cost products designed to obtain an edge in highly competitive markets new product enhancements that supplement established products 4. Prestige LLC
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Video 1: how to be mkt orientated ch 1 3 The Success of a firm is not only determined by the mkt plan but also by growth and profits and mainly depends by two basic pillars: the 1st one is the business core competences i.e the technical skills‚ indusrty knowledge and manifacturing experience which allow to develop excellent products or services. The other pillar is the drive and commitment to organization. Successful firms are driven by leaders which can inspire the firm with the vision of being
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Competitive environment This external environment is all the forces‚ events and relationships exteral to the firm that may affect the future of the organization or the implementation of a mkt plan. Six most often studied macroenviromental forces: Political‚ economic‚ social technological‚ legal‚ demographic *competitive economic: a)Consumers Income: purchasing power Is a comparion of incomes an relative goods & services b)inflation: a measure of the decrease in the value of the money
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profit; co. can only win by finetuning value delivery process and choosing‚ providing‚ communicating superior value Value Delivery Process: begins before a product exists; 3 phases- Choosing the value: how mktg does before existence of product; segment mkt‚ select target‚ develop offering’s value positioning (STP) Providing the value: mktg determines product features‚ prices‚ distribution Communicating the value: utilize sales force‚ internet‚ ads to promote product Value Chain/ Market Sensing: Value
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Lesley Gallo Instructor Gregg Chalk Fundamentals of Marketing April 4‚ 2012 Victoria’s Secret Brand Foundation Brand Vision: Victoria’s Secret is a subsidiary company of Limited Brands‚ Inc. The mission statement of Victoria’s Secret is the same as Limited Brands‚ and other subsidiaries held by Limited Brands. “Limited Brands is committed to building a family of the world’s best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for
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