Cross-cultural marketing can be defined as the effort to determine to what extent the consumers of two or more nations are similar or different. In order for marketers to become successful‚ they must understand the psychological‚ social‚ and cultural aspects of foreign consumers that they wish to target. Marketers must focus on the differences between communication styles‚ as well as needs‚ among members of different cultures. When making decisions‚ consumer behavior is vital and must
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Cross Cultural Communication A country that was annexed by another country is sure to have exchanged or been impacted culturally and in many other aspects. An excellent example of this could be the British India. India was ruled over by Britishers for almost 350 years. Therefore‚ many traits and systems in India today are derived from the time they were under the British rule. One of the most vivid illustrations of this is the schooling system and English as a medium language for teaching and
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Edward T. Hall is an anthropologist and one of the founders of intercultural communication study. His works have played a key role in describing how people’s view of the world and behavior are largely determined by a complex grid of unconscious cultural patterns. In The Silent Language (1959) Hall outlined a broad theory of culture and described how its rules control people’s lives. In The Hidden Dimension (1966) he introduced proxemics‚ the study of our culturally determined perception and use
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Etiquette & Customs in Japan Meeting Etiquette . Greetings in Japan are very formal and ritualized. . It is important to show the correct amount of respect and deference to someone based upon their status relative to your own. . If at all possible‚ wait to be introduced. . It can be seen as impolite to introduce yourself‚ even in a large gathering. . While foreigners are expected to shake hands‚ the traditional form of greeting is the bow. How far you bow depends upon your relationship to the
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Madrid Milan Munich Paris Montreal Toronto Delhi Mexico City Sao Paulo Sydney Hong Kong Seoul Singapore Taipei Tokyo PART OUTLINE Chapter 1 Assessing the Environment—Political‚ Economic‚ Legal‚ Technological Chapter 2 Managing Interdependence: Social Responsibility and Ethics Assessing the Environment Political‚ Economic‚ Legal‚ Technological Outline Opening Profile: Economic Crisis Spreads Through Financial Globalization The Global Business Environment Globalization Globality
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1.0. CROSS CULTURAL EXPERIENCES 1.1. INTERNSHIP Back in 2010 when I was still a student at Singapore Polytechnic‚ I was fortunate enough to be given the opportunity to serve my internship at the Royal Bank of Scotland (RBS). I must emphasize‚ that the 6 months spent was one of the most memorable life experience I have had. Personally it opened my eyes to what I’ll call the ‘real’ working environment‚ as the previous jobs I held were mainly serving as an assistant in retail (part-time). I termed
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Case Studies in Cross Cultural Miscommunication When a company starts to do business in a foreign country‚ there are often many business practices that are different and difficult to understand. As a result‚ many companies experience cross cultural miscommunication that can inhibit business and break the trust between corporate headquarters and the foreign office. In this paper‚ we look at some real examples of communication problems between offices in two locations. This occurs both between
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Cross-cultural perspectives David S ETH/316 Version 1 July 4‚ 2011 Cross-cultural perspectives Wal-Mart’s international operations were a major struggle for the company‚ collimating in its demise of Wal-Mart in Germany and South Korea. Because Wal-Mart executives did not understand‚ the cultural differenced between countries they foundered in many countries to the point that they could not rebound in the minds of the local population. When Wal-Mart moved into other countries‚ they did
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Cross Cultural Perspectives ETH/316 Cross Cultural Perspectives The company I decided to use was Starbucks Corporation. Starbucks has been an iconic symbol in the coffee industry here in the United States. It is a place where people go to meet‚ work; do school work‚ and many other things. Starbucks Corporation has created an atmosphere that makes people feel okay with spending six dollars or more on a latte. Although its great success in the United States and many other countries
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Cross-Cultural Perspectives ETH/316 September 19‚ 2011 Steve Jobs started his career by founding Apple in 1975 and later when forced out of Apple in 1985 founded NeXT computers‚ he also purchased a company in 1986 which was later renamed as Pixar – An Amination Company. Later in 1996 when Apple bought NeXT‚ Steve Jobs returns to Apple as the CEO of the company where he started to a turn around by launching iMacs in 1998 which was later followed the launch of iPod‚ iPhone and iPad. With the
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