Outline and evaluate the evolutionary theory of human attachment 12 marks Bowlby put forward a theory of attachment based on the adaptive advantage we get through an innate tendency to form attachments with our caregiver. Bowlby adopted the idea of a critical period from ethologists like Lorenz and applied this to his explanation of how human infants form an attachment. The critical period hypothesis states that if you fail to attach between two and a half years‚ the child will suffer irreversible
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Investigative question: how are esters formed ? Esters are formed by the reaction of an alcohol and a carboxylic acid‚ usually in the presence of sulphuric acid to catalyse the process‚ or by the reaction of an acyl chloride with a carboxylic acid (this requires no catalyst and is irreversible without additional reactants) are the most common ways used. Others include reactions of certain molecules such as structural rearrangement. Apparatus: Plastic dropping pipettes‚ Beaker (100 cm3 or 250
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(a) Outline 2 attempts to define abnormality (6 marks) Statistical infrequency is an approach that attempts to define abnormality. It suggests that most human personality and behavioural traits fall within a normal distribution with most people crowding around the middle of the distribution (the norm). Any characteristic that is statistically rare according to this distribution is considered abnormal. A further attempt at defining abnormality is the deviation from ideal mental health approach.
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The Hippy Subculture “The hippies—the rebels and dropouts of the Haight-Ashbury community of San Francisco—generated one of the most influential of history’s dress reform movements. Their style was so outrageous and anomalous that it alone could have made the hippie movement impossible to ignore” (Lobenthal) They wanted to show rejection of their parents’ lifestyles and morals and used their clothing as a way to rebel (Baughman) and also “wanted clothes that reflected their values and adopted
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Outline and evaluate two or more definitions of abnormality? (12 Marks) Deviation from social norms is a definition of abnormality. The word ‘deviation’ in this definition is referring to deviant behaviour (behaviour which is considered anti-social or undesirable by the majority of society members). In society there are social norms (standards of acceptable behaviour that are set by the social group). These standards are often in place for good reason. An example of a social norm is politeness as
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Subcultures and Subcultural Marketing Introduction We are brought up to follow the beliefs‚ values‚ and customs of our society and to avoid behavior that is judged “unacceptable” or considered to be taboo. In addition to segmenting in terms of cultural factors‚ marketers also segment overall societies into smaller subgroups or subcultures that consist of people who are similar in terms of their ethnic origin‚ their customs‚ and the ways they behave. These subcultures provide important marketing
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Outline and evaluate the multi-store model of memory (12) The multi-store model of memory (MSM) was developed by Atkinson and Shiffrin in 1968 and explains how information flows from one storage system to another‚ with three permanent structures in memory: sensory memory (SM)‚ short-term memory (STM) and long-term memory (LTM). It describes memory as something made up of a series of stores and these each differ in terms of their capacity‚ duration and encoding process. Information is detected
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Culture and Subculture Culture is part of the external influences that impact the consumer. That is‚ culture represents influences that are imposed on the consumer by other individuals. The definition of culture offered in one textbook is “That complex whole which includes knowledge‚ belief‚ art‚ morals‚ custom‚ and any other capabilities and habits acquired by man person as a member of society.” Culture has several important characteristics 1) Culture is comprehensive. This means that all
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Reflecting on teen subcultures allows for the opportunity to discuss the potential impact teen subcultures have on valuing diversity‚ how they bond diverse people together and help them understand one another‚ and discover how they can also result in the formation of cliques and foster stereotypes. By discussing these developmental‚ teenaged experiences; long-term‚ adult social impacts can then be concluded. Such conclusions can then be applied to the workplace to address the following questions:
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