SPEECH WRITING Introduction What every speech needs is a hook. Your audience starts off restless‚ mentally lethargic‚ and in some cases sleepy. You have to snap them out of it. If your introduction fails there’s very little chance of getting them back. Your hook can include anything from a humorous anecdote to a shocking or controversial statement. Which one you choose depends entirely on your subject matter and audience. This can follow or come before your thesis statement. Obviously‚ you want
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Public Relations 18 Objectives 18 Strategy 18 Execution 18 Experiential Marketing 19 Objectives 19 Strategy 19 Execution 19 Marketing Communications Expenditures 20 References 23 Market Background Market Analysis The cosmetic and beauty industry is a competitive market with four classifications. Prestige counts as the department stores and specialty stores in which beauty products are sold. The Bay‚ Macy’s‚ Sephora and MAC fall under the prestige classification. Mass
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CASE- Analiza contextului global al afacerilor prin prisma factorilor de impact asupra industriei cosmeticelor The cosmetic industry is one of which products tend to be countercyclical. Demand for such products normally remains constant and unaffected by economic distress. The color cosmetics are predicted to see a slowdown in volume demand. A growing trend in the cosmetic industry is the introduction of ‘green’ products. More than one in seven (16%) of global beauty products launched in 2008
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Luxor Cosmetics Case Luxor Cosmetics is in a difficult situation in which changes need to be made. There a few items that need immediate attention. Per an evaluation of the account balance trends‚ their inventory only increases every year‚ for example: Lipstick’s inventory increase is about 20% per year; Nail Polish increase is about 20% per year‚ leveling out at $11 million in 2009 -2010. Their Creams inventory remains constant‚ since the cream’s market is a totally different concept‚ it does
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============ Introduction MAC stands for Make-up Art Cosmetics. It was a company created in 1984‚ in Toronto Canada by Frank Toskan and Frank Angelo. Estee Lauder now owns the company‚ as of 1998. It is premiere cosmetics line‚ with products that glamorous and often bold looks. The ranges of products are intended to complement all skin tones‚ and it’s original committed to cruelty-free standards. motto remains: All ages‚ all races‚ and all sexes. The company is also Brand History Frank
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Persuasive Speech Outline Title: Cell Phones General Purpose: To persuade Specific Purpose: After hearing my speech‚ my audience will be persuaded that cell phones are an existing problem for teenagers that can be solved by collecting phones and education. INTRODUCTION I. Attention Getter: There are many various technologies materials in the world and these are become essential factors to make more stable life. People rapidly develop technology‚ so they invented TV‚ radio‚ internet
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Persuasive Speech Outline- Distracted driving Introduction – Distracted driving is a growing and dangerous problem in today’s society that can lead to accidents causing injury and even death. Risk factors with distracted driving: Talking on a cell phone while driving Younger‚ inexperienced drivers under the age of 20 may be at increased risk; they have the highest proportion of distraction-related fatal crashes. There are three main types of distraction: · Visual: taking your eyes off the
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Outline of Speech: Homelessness in America July 11‚ 2011 Introduction I. When you think of a homeless person do you think of a drug addict or an alcoholic? II. To inform my audience on homelessness and what brings a person to become homeless. III. There are many different circumstances that causes a person to become homeless it isn’t always caused by drugs or alcohol. Body I. Who is homeless? A. Families with children. 30% B. Children under 18 years old 39% C. Veterans 13%
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Cosmetics are bought‚ sold‚ and used every day in all areas of the world. They are a part of people’s every day personal hygiene‚ part of their routine before they leave the house. Cosmetics change the way people look‚ help them feel that they are good enough to go out into the world and be seen by people. They are believed to be essential‚ but this comes at a cost. The cost is often times the life of an animal. A poor innocent animal that has to be used to make sure these products are safe for people
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Informative Speech Outline Dusti Goertz COMS 101 Date Due: 9/30/2013 Organization: For this speech I will be utilizing the topical pattern. Audience analysis: Provide a description of your audience (e.g.‚ its demographics like age‚ gender‚ ethnicity‚ etc. as well as any other information about them that impacts the way you plan and present the speech (see the textbook‚ pp. 618–628). Topic: In this speech‚ I am going to describe why accountants have a bad reputation as being both boring and
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