Makr+ All In One Marketing Audit & Plan [Date] Created by Simply Digital Marketing Last reviewed [Date] Contents 1. Contents 2 2. Glossary 4 3. Executive Summary 5 3.1. Key Findings 5 3.2. Key Recommendations 5 3.3. Summary 5 4. Marketing Audit 6 4.1. Introduction 6 4.2. Assumptions 6 4.3. Internal Environmental Analysis 6 4.4. External Environmental Analysis 7 4.4.1. Markets Defined 7 4.4.2. Industry Analysis- Adapted from Porters 5 forces 7
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Content Nike Strategic Audit Page 2 Appendix A IFAS‚EFAS‚SFAS Page 10 Appendix B Nike Porter ’s Five Page 11 Appendix C Nike Financial Data Page 14 References Page 19 I- Current Situation A. Current Performance Robust financial position‚ $ 15 billion net Profit (See appendix B). Market share around 47%. 28‚000 employee B. Strategic posture 1. Mission To bring inspiration and innovation to every athlete in the world. 2. Objectives Provide an environment
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Strategic Audit of a Corporation I. Current Situation A. Current Performance . How did the corporation perform the past year overall in terms of return on investment‚ market share‚ and profitability? B. Strategic Posture What are the corporation’s current mission‚ objectives‚ strategies‚ and policies? 1. Are they clearly stated or are they merely implied from performance? 2. Mission: What business(es) is the corporation in? Why? 3. Objectives: What are the corporate‚ business‚ and
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13-22 a. (2) A test of control. b. (2) Relative effectiveness and efficiency of the tests. c. (1) Substantive tests. d. (4) IV‚ I‚ III‚ and II 13-23 a. (2) Tests of controls include observations of the proper segregation of duties. b. (3) Tests of controls. c. (1) A reasonable degree of assurance that the client’s internal controls are operating effectively on a consistent basis throughout the year. d. (3) Reperformance. 13-24 1. Foot the accounts payable trial balance and compare
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------------------------------------------------- Conduct a Marketing Audit ------------------------------------------------- --- ------------------------------------------------- Conduct an External Marketing Audit ------------------------------------------------ ------------------------------------------------- ------------------------------------------------- a) External Marketing Audit In this external audit‚ Starbucks is looking at its macro and micro external environment. Macro
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Outline Introduction: Nowadays‚ most people in the world use the internet. People can get all kinds of information from around the world through the Internet and life in the world easy to communicate with others. The Internet seems to be at first glance dream tool. However‚ the Internet is not always a bright side. It can be harmful‚ when people use it and little care. Thesis: Government should regulate the internet‚ there are few reasons here that government should regulate the internet more
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Project Breakfast Audit and Operational Manual Objective 1. Student will be asked to prepare a paper that explains the breakfast buffet operation. 2. Conduct an audit that will give the reader an in depth view and understanding of the breakfast operation. 3. Student will elaborate an operational manual for breakfast detailing all important points that would assist a new outlet chef to operate and maintain the quality of the breakfast operation without any assistance from an existing staff
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The Auditors’ Objectives in Audit of Inventories and Cost of Goods Sold are to: 1. Consider internal control over inventories and cost of goods sold. 2. Determine the existences of inventories and the occurrence of transactions affecting cost of goods sold. 3. Establish the completeness of inventories. 4. Establish that the client has rights to the recorded inventories. 5. Establish the clerical accuracy of records and supporting schedules for inventories and cost of goods sold
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COMMUNICATION AUDIT REPORT Prepared for Board of Directors First Victoria National Bank Prepared by Viola Hollis November 21‚ 2012 EXECUTIVE SUMMARY During November 2012‚ interviews were conducted to measure the effectiveness of communication internally throughout First Victoria National Bank by management. The interviews were designed to obtain information regarding the modes of internal communication and to identify ways to increase the effectiveness of such communication. The
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Chapter 16 Outline Chapter 16: The Acceleration of Global Contact‚ 1450–1600 | A. | The Trade World of the Indian Ocean | | | 1. | South China Sea | | | 2. | Admiral Zheng He | | | 3. | India | | B. | Peoples and Cultures of the Indian Ocean | | | 1. | Austronesian families | | | 2. | Bride wealth | | C. | Trade with Africa and the Middle East | | | 1. | African cargo | | | 2. | Middle Eastern rivals | | D. | Genoese and Venetian Middlemen |
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