Executive Summary “Rosewood Hotels and Resorts” is considering a branding strategy to drive growth. The President & CEO‚ John Scott as well as the VP of marketing and sales‚ Robert Boulogne are considering 2 options; namely * Carry out corporate branding effort to create an umbrella brand‚ linking all of their individual properties and increasing cross sales and retention rate * Introduce a reward system to encourage customers of one location to visit other Rosewood properties.
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Executive Summary This essay looks at the Ritz-Carlton hotel operations‚ marketing strategies and service qualities. The essay will also include the transformational process model (including inputs and outputs) like shown in the Hospitality Operations A system approach book by Ball et al. (2003)‚ also market segmentation‚ differentiation and position in the market. The information was obtained from different literature such as academic journals and topic related books. RITZ-Carlton
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www.palgrave-journals.com/rpm Examining the determinants of room rates for hotels in capital cities: The Oslo experience Christer Thrane Received (in revised form): 7th November‚ 2006 Department of Social Sciences‚ Lillehammer University College‚ 2626 Lillehammer‚ Norway. Tel: þ 47 61 28 82 47; Fax: þ 47 61 28 81 70; E-mail: Christer.Thrane@hil.no Christer Thrane is Professor of Tourism in the Department of Social Sciences at Lillehammer University College‚ Norway. His research interests
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Hotel and Restaurant Research Strategy Restaurant strategies to attract customers Impact of incentives to employees Effective Customer care Hotel guest satisfaction Factors to develop tourism in your place Problems that occur in hotel and restaurant Hospitality Generally‚ hospitality refers to jobs in the hospitality industry‚ such as hotels‚ restaurants‚ catering‚ resorts and casinos as well as other hospitality positions that deal with tourists. Hospitality involves the relationship
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Communications of the Association for Information Systems Volume 15 | Number 1 Article 5 1-26-2005 Outrigger Hotels and Resorts: A Case Study Gabriele Piccoli Cornell University‚ gp45@cornell.edu Recommended Citation Piccoli‚ Gabriele (2005) "Outrigger Hotels and Resorts: A Case Study‚" Communications of the Association for Information Systems: Vol. 15‚ Article 5. Available at: http://aisel.aisnet.org/cais/vol15/iss1/5 This material is brought to you by the Journals at AIS Electronic
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Silpakorn University International College 912 208 Practicum in Housekeeping and Front Office II ECO-FRIENDLY HOTELS RESEARCH Instructor: Aj. Wonrasak Sucher Submitted by: An Ngoc Van DO 90520165 I. Introduction to green hotels/ resorts: Green hotels or Eco hotels are environmentally friendly properties that take the initiative and implement very important practices and programs to reduce energy‚ water‚ and waste. That is participating in recycling programs‚ linen changing programs
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STATEMENT OF THE PROBLEM - - - - - - - - - - - - - - - - - - - - - 5 1.2 STATEMENT OF GOALS/OBJECTIVES - - - - - - - - - - - - - - - - - 7 1.3 SIGNIFICANCE OF THE STUDY/PROJECT RATIONALE - - - - - 9 1.4 SCOPE & LIMITATIONS - - - - - - - - - - - - - - - - - - - - - - - - - - - - 11 Chapter 2 2.0 REVIEW OF RELATED STUDIES/LITERATURE - - - - - - - - - - - 13 Chapter 3 3.0 PROPOSED METHODOLOGY/ - - - - - - - - - - - - - - - - - - - - - - - 16 3.1 TECHNOLOGY SOLUTION Chapter 4 4.0
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the social sciences in the context of managing organizations. The case study that will be used to analyze these conditions and theories deals with The Portman Hotel Company-San Francisco. Three issues will be addressed in the following order: fundamental attribution error‚ Expectancy Theory‚ and Operant Conditional Theory. First‚ a brief description will be provided for each theory‚ then how the theories relate to the case study will be analyzed‚ and finally‚ recommendations will be provided in
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PART A CHAPTER 1 INDUSTRY PROFILE History of Hotel Industry: A hotel is an establishment that provides paid lodging‚ usually on a short-term basis. Hotels often provide a number additional guest services such as restaurant‚ a swimming pool or childcare. Some hotel has conference services and meeting rooms and encourages groups to hold conventions and meeting at their location. Revenues of hotel and restaurant (H&R) industry in India during the financial year 2000-2011 was INR 804.32 billion
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CASE: TWO EUROPEAN HOTEL GROUPS CONTENT 1 Financial statements ........................................................................................................................ 3 1.1 Impact of operating leases ............................................................................................ 3 1.2 Depreciation rates ......................................................................................................... 3 1.2.1 Accor
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