ADVERTISING MAKES YOU BUY THINGS YOU DO NOT NEED! IT MANIPULATES YOU! GROUP PROJECT Members: CALL Guillaume‚ AUDOUSSET Geoffroy‚ BAYRAK Samet‚ VASKOVA Petra‚ PISTECKY Jan‚ KOPECKY Daniel‚ HEYDRICH Lukas‚ FISER Martin Marketing Project – Group 7‚ Msc. CULS Prague‚ 2010 “God damn it‚ an entire generation pumping gas‚ waiting tables; slaves with white collars. Advertising has us chasing cars and clothes‚ working jobs we hate so we can buy sh** we don ’t need.” Tyler Durden
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Describe factors Caledonia must consider if they were doing a lease versus buy Sense Caledonia is thinking of introducing a new product‚ the company must decide whether to lease or buy. Caledonia is in the 34 percent marginal tax bracket with a 15 percent required rate of return on cost of capital‚ the new project being a fad will only be a for five years. When deciding to lease‚ Caledonia must consider how reducing out of pocket cost could benefit the company. Though leasing would mean they do
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Reduced Costs from Outsourcing One of the main reasons companies will consider outsourcing is the overall reduced costs. Outsourcing provides a more efficient approach in controlling operating costs. Costs per additional employee include salary‚ overhead‚ equipment/software‚ training/education‚ other supplies‚ and possibly facility costs (Sood‚ 2005). Another cost savings quality is in overall Human Resources‚ as outsourcing eliminates costs for future development of employees‚ current trainings
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9/24/09 Perception • What is perception and why is perception important? • Top-down and bottom-up perception • Perception as observer-dependent Why is perception important? • We must connect to the world – Sources of energy around us. Some are good (light‚ sound‚ heat)‚ some are bad (sharp objects‚ intense heat) – They provide information to allow us to satisfy goals. – Perception allows us to use this energy. • Grounding for abstract thought – False dichotomy between
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Situation Analysis 4 a. Company 4 i. History 4 ii. Best Buy Today 7 iii. Best Buy’s New Leadership 8 iv. Organizational Structure 10 b. Best Buy’s Industry 18 c. Best Buy’s SWOT Analysis 19 i. Porter’s Five Forces 20 d. Capabilities and Processes 22 3. Customers 23 4. Products and Services 27 5. Industry Context 30 6. Best Buy Competitors 32 a. S.W.O.T. Analysis of Competitors 32 i. RadioShack
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ADVISORY IT ADVISORY Knowledge Process Outsourcing Unlocking top-line growth by outsourcing “the core” At a glance • Knowledge Process Outsourcing (KPO) enables clients to unlock their top-line growth by outsourcing their core work to locations that have a highly skilled and relatively cheap talent pool. We consider this to be the single most important factor that differentiates Knowledge Process Outsourcing from its predecessor‚ Business Process Outsourcing (BPO). • KPO is about “intellectual
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Facebook announces $19bn WhatsApp deal Facebook will buy fast-growing cellphone-messaging startup WhatsApp for $19-billion in cash and stock in a landmark deal that places the world’s largest social network closer to the heart of cellphone communications and may bring younger users into the fold. The transaction involves $4-billion in cash‚ $12-billion in stock and $3-billion in restricted stock that vests over several years. The WhatsApp deal is worth more than Facebook raised in its own initial
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Strategies for Stock Selection Hi everyone‚ today my topic is about teaching everyone how to buy stock. I am going to introduce some strategies for stock selection step by step. Buy what you know Go with what you know. That is the advice of Peter Lynch‚ former portfolio manager of Fidelity Magellan Fund. According to Peter‚ during a lifetime of buying cars or cameras‚ you would develop a sense of product recognition like what’s good‚ what’s bad‚ what sells‚ and what doesn’t. The same applies
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Although Best Buy is an electronic consumer’s dream‚ they are facing two major threats: 1) The increasing number of competitors and‚ 2) The strong emergence of online retailing. I recommend that to address these issues Best Buy should close several “Brick and Mortar” stores and move to more of an online based strategy. Due to the low cost of online retailing‚ discount retailers such as Amazon‚ Wal-Mart and Target have been able to gain significant market share. Unlike Best Buy‚ Amazon does not
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Loubelle Ara G. Cabalsa Sept. 4 2013 2MM Buy vs Build I agree with the author because according to the title of the article that says “Buy vs. Build”‚ he says that the judges ask him a question and he said “I don’t know-they just don’t”. I also agree to him that at each event he encounter the same question and he answers the same. Buy is to acquire in exchange for money or its equivalent; purchase. While build is to form by ordering and uniting materials by gradual means into a composite
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