Marsha Carpenter BADM625-O2 Dr. Nall October 28‚ 2012 Marketing Excellence – eBay 1. Why has eBay succeeded as an online auction marketplace while so many others have failed? According to Kotler and Keller (2012‚ p. 411)‚ eBay’s success began by creating a“pricing revolution”‚ which allowed the bidders/buyers to determine the price they were willing to pay for an item. The consumers were pleased because they felt they were in control‚ and received the best possible price. The sellers
Premium Auction Website Payment
measured. 1.2 Explain the advantages and disadvantages of using projects and when projects are appropriate The advantages of using projects are that they can allow you to focus on a certain part of the business‚ for example my project is to run the ebay store within the company that I am working for. This has allowed me to pay a lot of attention to a marketplace that was virtually non-existent and with a little care to it it has excelled throughout the months and now has a good turnover as oppose
Premium
1. Most businesses should engage in e-commerce on the Internet. Do you agree or disagree with this statement? Explain your position. * 2. Why do you think there have been so many business failures among “dot-com” companies that were devoted only to retail e-commerce? * 3. If personalizing a customer’s Web site experience is a key success factor‚ then electronic profiling processes to track visitor Web site behavior are necessary. Do you agree or disagree with
Premium Website Electronic commerce
original business model with its latest proposed business model. 2. What are the problems that eBay is currently facing? How is eBay trying to solve these problems? 3. Are the solutions eBay is seeking to implement good solutions? Why or why not? Are there any other solutions that eBay should consider 4. Who are eBay’s top five competitors online‚ and how will eBay’s new strategy help them compete? Will eBay be providing a differentiated service to customers? PART II: Projects Due on 14th week
Premium Auction Time Good
snapdeal.com) Quikr(www.quikr.com) Amazon(www.amazon.in) ABOUT EBAY (www.ebay.com):- Introduction: Founded on 1995 by Pierre Omidyar‚ eBay was considered a pioneer in the online auction industry whereby people are brought together on a local‚ national and international basis to serve the purpose of creating a person-to-person community where ever individual could have an equal access through the same medium which is the Internet. eBay offers wide varieties of products
Premium Electronic commerce
Case Study: Liquidation.com Electronic commerce and digital marketing Group 3 24/11/2010 1. Business Background Every organization deals with surplus assets — whether it is excess inventory‚ damaged items‚ end of lifecycle equipment or customer returns. While most manufacturers‚ retailers‚ corporations and government agencies have well-established forward supply chain processes‚ goods in the reverse supply chain are a huge‚ and often costly‚ distraction for these organizations Liquidity
Premium Marketing Electronic commerce Supply chain management
Electronic payments reduce the inefficiency associated with writing and mailing checks. It also does away with many of the safety issues that arise due to payment made in currency notes. Online Auctions When you think online auction‚ you think eBay. Physical auctions predate online auctions‚ but the Internet made auctions accessible to a large number of buyers and sellers. Online auctions are an efficient mechanism for price discovery. Many buyers find the auction shopping mechanism much interesting
Premium Electronic commerce Marketing
Business Skills for E-Commerce Group Assignment Executive summary The documentation is about the process of implementing an e-commerce solution for the Dinapala Group of company. As the first step of completion‚ a preliminary investigation has done about the selected organization in order to have a proper idea about the problem scope and the background. After identifying the circumstantial‚ organization’s core business functions have assesses under the outcome criteria of understanding
Premium Strategic management Electronic commerce Marketing
by James Stewart of NY Times saying “Our multiyear effort is paying off‚” he said. Profit more than doubled and revenue jumped 23 percent. “EBay is revitalized. We believe the best is yet to come.” In a stock market struggling with recession fears and the European debt crisis‚ eBay stock this week hit a six-year high.” He says that the introduction of the EBay mobile app and the purchase of PayPal has been a great innovation. T. Rowe Price’s James Kennedy said in his recent
Premium Business cycle Great Depression Management
following three styles will be possibly more popular in the future as it is closer to the customers. A. Professional companies or website to supply a platform to buyers and sellers‚ no direct participation in buying and selling: One good example is eBay Inc.‚ the biggest on-line auction and shipping
Premium Internet Electronic commerce Instant messaging