Corporate Sustainability is Attainable: NIKE Case Study SUS 500 A1 - Principles of Sustainability October 17‚ 2010 Abstract Nike‚ Inc. is one of the world’s largest manufacturers and brands of athletic apparel‚ shoes‚ and equipment. The company has undergone a revolution in the past decade. They have gone from a risk management‚ philanthropic and compliance model to a long-term strategy focused on innovation‚ collaboration‚ transparency‚ and advocacy. This paper discusses the goals of Nike’s
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Nike: A Multinational Company in China Nike is one of the largest athletic shoe brands in the world and sells millions of shoes and clothing each year. The company was founded on January 25‚ 1964 by a University of Oregon track athlete Philip Knight and his coach Bill Bowermanas. It was first named Blue Ribbon Sports and it officially became Nike‚ Inc. on May 30‚ 1978 (Nike). As a multinational company‚ it operates retail stores domestically and overseas and all of the products it sells are manufactured
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Area: An organisation ’s corporate social responsibility policies‚ including business ethics‚ and their impact on business practice and key stakeholders Title: How does Nike reconcile the need to minimise the cost of manufacturing with the need to meet the ethical and social expectations of its customers? By WORD COUNT Research Analysis Project – 6224 words (minus table) CONTENTS Page CHAPTER 1: INTRODUCTION 1.1 Introduction 3 1.2 Project Aim
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Outsourcing and Managing a Global Team 1. What is outsourcing? What are the benefits of outsourcing? The author presents the process of outsourcing as the ability to take a specific and limited task or function performed within one company and having the same function performed by another company in a sort of complementarity. The outsourced task is then reintegrated back into the overall operation. Essentially outsourcing is a common way for many companies to hire efficient employees for a very
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Mini Case: Nike’s Decision Nike‚ a U.S.-based company with a globally recognized brand name‚ manufactures athletic shoes in such Asian developing countries as China‚ Indonesia‚ and Vietnam using subcontractors‚ and sells the products in the U.S. and foreign markets. The company has no production facilities in the United States. In each of those Asian countries where Nike has production facilities‚ the rates of unemployment and underemployment are quite high. The wage rate is very low in those
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difficult but not impossible; it just requires some hard thinking and some hard decisions. Where are the leaders with the vision to take up the challenge?"1_ The keywords in the above excerpt are "workers"‚ "solutions"‚ "leaders" and "challenge". Nike Inc.‚ the world _LEADER_ in the athletic footwear‚ apparel‚ equipment and accessories for sports and accessories for sports and fitness enthusiasts2‚ faces today the _CHALLENGE_ of finding appropriate _SOLUTIONS_ to the sweatshop conditions for the
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Social strategy at Nike Identify and evaluate various types of social strategy pursued by Nike through its Nike+ ecosystem Nike has been one of the top companies in taking their marketing to the next level. Nike was able to reduce the company’s advertising by 40% and now they are linking social strategy with the product and experience. This really allowed for the company to foster closer relationships with customers and create a community. Nike first started with Nike.com website and was able
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Xin Liang BA 486 10/24/2014 Nike’s CRM Nike manufactures shoes also athletic clothing such as shorts‚ shirts‚ jackets and under armors; wristbands‚ bag packs‚ jerseys and socks are also sold by Nike (Rao‚ 2012). The Nike slogan‚ Just Do It‚ have placed it’s brand in the mind of consumers‚ through the recognition of it’s products and promotional tools used worldwide (Rao‚ 2012). Customer Relationship Management (CRM) is focusing
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Contents Table of Contents 1 Introduction 2 Brief Historical of NIKE 3 Financial Statement 5 Total Revenue 6 Operating Income 6 Net Income 6 Recent News of Nike 7 PESTLE analysis 8 Political 8 Economic 8 Social 9 Technology 9 Marketing Strategies 11 Conclusion 12 References 13 Introduction In this assignment‚ we are going to study about the Nike in its home country‚ United State (U.S.). We choose Nike as our study due to; firstly‚ most of our team members like sporting
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Nike Case Study Table of Contents Part 1 Page Introduction and Overview 3-4 Part 2 Nike Company Information 5-6 Part 3 Nike weaknesses 7-8 Part 4 Ethics and impacts 9-10 Part 5 Conclusion 11 References 12 Nike manufactures and markets sports apparel and equipment on a global scale. They operate in 160 different countries‚ and have revenues of $18
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