CASE STUDY- I TATA CODE OF CONDUCT The fountainhead of the corporate governance of the Tata Power Company is the Tata Code of Conduct. The Company is committed to abide by it‚ in its letter and spirit. And the Company has earned the Tata Brand name by virtue of this commitment. It draws its strength from the five Tata values: Integrity Understanding Excellence Unity Responsibility In Tata parlance they stand for – Integrity We must conduct our business fairly‚ with
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Name: Tony El Khoury Date: 21/03/2013 Two Stories of Outsourcing Question # 1: Auratek Company had experiences with outsourcing to cut cost in fabricating data storage devices. The aim of all this was to improve quality and decrease in the development and fabrication process which will decrease the after-sales support. The company estimated that the cost savings could achieve approximately $ 2 million annually due to reduced cost of engineering in India. In Auratek Company we can see
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CASE STUDY ON TATA NANO TATA MOTORS HAS UNVEILED THE WORLD’S CHEAPEST MOTOR NANO CAR The case discusses the making of Tata Nano‚ the world’s cheapest car‚ manufactured by India based Tata Motors. On March 30‚ 2009‚ Tata Nano was launched with an ex-factory price tag of INR 100‚000 (about US$ 2000). The case explains the design and development process of TataNano. The car was the result of a five year research and development project carried out by Tata Nano development team. While developing
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reasons for Tata Motors to enter the global ultra-low-cost car market? Tata Motors is one of the India’s largest automobile makers where manufactures cheap vehicles. A firm can reach a superior percentage of profit by supply an identical goods or service at a lower cost (Grant‚ 2010). It is to believed that Tata Motors choose to enter global market in low cost market is because in lower medium and low incomes population is more where this can win in volume as well as sales. This enable Tata Motors
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like Tata employ to become large industrial conglomerates. The Tata Group has already established 90 separate firms in seven distinct business sectors. Because of their success‚ they have obtained vast financial resources and access to capital on favorable terms which has allowed them to expand their operations and become a large industrial conglomerate. Since the Tata Group uses its sister subsidiary companies to help supply its other companies (i.e. using Tata Steel to provide steel for Tata Motors’
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Tata Indica - The Making Of The Small Car The case provides an understanding of the issues concerning the supply chain management system at Telco in regard to its small car‚ Indica. It outlines how Telco‚ built the supply chain for the car by leveraging its existing competencies and how it transformed itself from an integrated truck manufacturer to an automobile integrator and from a product-centric company to competence- centric company. The case discusses various components of the supply chain
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A case study on Outsourcing of Hospitals Submitted by: Sadikchya Acharya MBA III(R) KINGS College MGT 620 Operations Management & Supply Chain International American University Introduction There are numerous strategies which are used to design to gain operation excellence and to gain competitive advantage through price cut and minimizing other operations cost also adding product value is one of them. Outsourcing can also be the process or people and supply chain that gives and addition
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Tata Motors was founded in 1945‚ as Tata Engineering and Locomotive Company to manufacture locomotives and engineering products. In 1945‚ Tata began production of steam road rollers with the collaboration with UK manufacture Marshall Sons (Gamble‚ Peteraf‚ & Thompson‚ 2015). In 1994‚ Tata Motors began a joint venture with Damier-Benz/Mercedes Benz to manufacture Mercedes-Benz passenger cars in India (Gamble‚ Peteraf‚ & Thompson‚ 2015). In 2003‚ Tata Engineering changed its name to Tata Motors Limited
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MARKETING STRATEGIES ASSIGNMENT “TATA ACE” CASE STUDY 1) Why do we feel Tata Motors was targeting LCV (Light Commercial Vehicle) segment under commercial segment for TATA ACE? - - - Better highway systems like the Golden Quadrilateral meant that Commercial vehicles in 45+ Tonnes could carry bulk loads covering large distances in shorter time and at lower per tonne per km cost. Government also went about the task of improving road network between medium sized cities and also
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(textbook‚ pg277) Adaption from the Case Studies and Research Cases Tata Group uses two different strategies locally and internationally when dealing with its businesses. Local businesses under Tata Group’ umbrella uses the Domestic Strategy which requires product differentiation base on the local adaption. Such example is the Tata Nano Car and the Tata Ace Truck (picture below)‚ produced by Tata Motors at an affordable price for the people in India. Ratan Tata wanted to produce a car which is super
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