MARKETING CASE STUDY-4 Atlantic Computer: A bundle of Pricing Options Group 3 MBA Class of 2014 Alma Graduate School PRESENTATION OUTLINE Introduction Overview Issues Analysis Recommendations Strategic Implications INTRODUCTION Atlantic Computer has developed a new Tronn server and PESA software tool known as Atlantic Bundle and needs the right market price strategy for this product. The challenge is to attract customers and outcompete direct and main
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ATLANTIC COMPUTER Atlantic Computer‚ a large manufacturer of servers and other high-tech products‚ has assigned Jason Jowers the responsibility of developing the pricing strategy for the new ‘Atlantic Bundle’. The bundle incorporates a new Tronn server and the Performance Enhancing Server Accelerator (PESA) software tool which allows the Tronn to perform up to four (4) times faster than its standard speed. The Tronn was specifically developed to meet an emerging U.S. marketplace opportunity and
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q Explain strategic planning‚ and discuss how it relates to the company mission‚ objectives‚ and goals. Virgin Atlantic‚ one of the most upcoming businesses of Virgin Group was established in 1984 (). It is an international airline. There are 6 classes in the virgin Atlantic i.e. economy – lowest/flexible‚ premium economy – lowest/flexible and for the upper class too (). Its main bases are in London Heathrow and London Gatwick (). STRATEGIC PLANNING:- Strategic planning is defined as “developing
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e effect of Saint Domingue’s decolonization on the wider Atlantic world The slave revolution that two hundred years ago created the state of Haiti alarmed and excited public opinion on both sides of the Atlantic. Its repercussions ranged from the world commodity markets to the imagination of poets‚ from the council chambers of the great powers to slave quarters in Virginia and Brazil and most points in between. Sharing attention with such tumultuous events as the French Revolution and the Napoleonic
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“The Atlantic Slave Trade” There were many different impacts from “The Atlantic Slave Trade”. The impacts varied from being very beneficial to be very unfavorable. Many of the African tribes had suffered from poor treatment and unsafe conditions. Thought history the treatment of slaves has been very different depending on the time period and the job they had been assigned to fulfill. In ancient Greece‚ a family slave had been treated very well. Often they were treated as almost a part of the family
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Case Study Coursework LEADERSHIP and ORGANISATIONS BABA SDL 2012-13’B’ Virgin Atlantic and Ryanair This case examines two organisations that have many similarities as well as a number of significant differences. The essential technology and systems behind each organisation may be very similar‚ but the nature and style of management and its consequent impact on the way people working in these organisations think‚ feel and behave have created very different organisational cultures. So what are
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COD * A type of transaction in which payment for a good is made at the time of delivery. If the purchaser does not make payment when the good is delivered‚ then the good will be returned to the seller. Collateral * Assets pledged by a borrower to secure a loan or other credit‚ and subject to seizure in the event of default. Also called security. Collating * To examine and compare carefully in order to note points of disagreement. * To assemble in proper numerical or logical
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Current situation of Virgin Atlantic Airways Virgin Atlantic Airways is a British airline owned by Richard Branson’s Virgin Group. In December 1999 the Virgin Group decided to sell 49% of the airlines company to Singapore Airlines‚ which means that Virgin still owns the majority consisting of 51%. In 2006 Virgin Atlantic carried 4.9 million passengers placing them in seventh place amongst UK airlines. One of the main rivals of Virgin is British Airways whom have been in bitter rivalry ever since
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Essay about Dusk Over Atlantic Wharf Dusk Over Atlantic Wharf was written by Susmitta Bhattacharya‚ in 2006. It was written in the literary period‚ Contemporary. In the Contemporary period‚ stories can deal with‚ the concern with connections between people. That clearly fits with Dusk Over Atlantic Wharf‚ since Lata is having a hard time communicating with the people‚ “She was too afraid to befriend them‚ not knowing if she would be welcomed‚ and not knowing if she would be welcomed‚ and not
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America and the Caribbean islands in the fifteenth century formed an unquenchable demand for African laborers‚ who were thought to be more fit physically in the harsh tropical environment of the New World. The figures of slaves imported across the Atlantic Ocean to the Americas increased gradually over time. As much as 10 to 15 million people were displaced‚ their ties with their families cut and their odds of going back to their homes were nonexistent. Political circumstances changed the trade
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