confectionary market till around 2008 was dominated by 9 multinationals namely Cadbury‚ Ferrero‚ Hershey‚ Kraft‚ Leaf‚ Mars‚ Nestle‚ Warner-Lambert‚ Wrigley 2009 data Company | | Net Sales in billions | | Number of employees | | Number of factories around the world | MARS Inc | | $16.50 | | 65000 | | 1353 | Nestle | | $11.39 | | 283000 | | 4563 | Ferrero Group | | $8.99 | | 21600 | | 18 | Cadbury | | $8.81 | | 47000 | | 64 | Kraft foods | | $8.83 | | 98000 | |
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STP ANALYSYS Product: Cadbury Bournville Segmentation Cadbury has segmented the market based on following parameters: DEMOGRAPHIC: Age: Under 6 years ‚6-11 years‚ 12-19 years‚ 20-34 years‚ 35-49 years‚50-60 years‚60+ PSYCHOGRAPHIC: Socio-economic classification: A1‚A2‚B1‚B2‚C‚D‚E1‚E2 Targeting Bournville is targeting not all customers. This brand is for those who love chocolates. The brand is aiming the 20-30 yr old SEC A segment. This is a chocolate that one will indulge when they feel
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1. Are the corporate objectives clearly stated and do they lead logically to the marketing objectives? According to Boyd Jr and Levy (1966)‚ corporate objective is the practical goal established by an organization. Mostly the organization uses it to target their achievement and success. Furthermore‚ Ramaganapathy (2010) defines that marketing objectives are the goals and targets in order to complete through the company’s marketing activities. In addition‚ it can be referred to the company’s mission
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FACEBOOK Facebook is a social networking service and website launched in February 2004‚ owned and operated by Facebook‚ Inc. As of June 2012‚ Facebook has over 955 million active users‚ more than half of them using Facebook on a mobile device. Users must register before using the site‚ after which they may create a personal profile‚ add other users as friends‚ and exchange messages‚ including automatic notifications when they update their profile. Additionally‚ users may join common-interest user
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Human Resource Management Summer 2009 Session B To Lie or No to Lie 1) Polygraph testing began in the early 20th century. The first celebrated case using a polygraph test was the Lindberg baby kidnapping. Polygraph tests a popular among the branches of law enforcement (FBI‚ CIA and Homeland Security). There are distinct advantages and disadvantages to utilizing polygraph tests in the workplace. The advantages to using a polygraph test in the workplace are that the test allows the individual(s)
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Bilbo Baggins lives a quiet‚ peaceful life in his comfortable hole at Bag End. Bilbo lives in a hole because he is a hobbit—one of a race of small‚ plump people about half the size of humans‚ with furry toes and a great love of good food and drink. Bilbo is quite content at Bag End‚ near the bustling hobbit village of Hobbiton‚ but one day his comfort is shattered by the arrival of the old wizard Gandalf‚ who persuades Bilbo to set out on an adventure with a group of thirteen militant dwarves. The
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Foundations of Western Civilization (Part 1): Creation to Fall of Rome C.S. Lewis Academy High School 2011-2012 Susan A. Buck‚ Instructor | Title of Work | Literary Form | Author’s Worldview | Main Points | Historical Events/Links | Time Period | Battle for Our Minds‚ R.C. Spraul | Lecture Series | Christian Worldview | God is with His Creation | Modern World Views | Present | Adam and His Kin‚ Ruth Beechick | Historical Fiction | Christian Worldview |
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GASTRITIS Gastritis is a medical condition characterized by the inflammation or erosion of the lining of the stomach. It is characterized by gastric mucosal damage represented by inflammation processes‚ degenerative metaplasia‚ allergic processes. Gastritis comes in two forms and they are: * Acute Gastritis It involves the superficial erosion of the gastric mucosa. With acute gastritis‚ it is self- limiting. Regeneration of the mucosa occurs within 24 to 72 hours. * Chronic Gastritis
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Page 72‚73. Autism is a developmental disability caused by neurological dysfunction. It affects the way a person understands and responds to the world‚ how they hear‚ see‚ feel‚ sense‚ perceive and interpret everything around them. This may affect how they eat‚ sleep‚ dress‚ work‚ spend leisure time etc. They are likely to have repetitive behaviour patterns and restricted repetitive interests. Individuals with an autistic spectrum condition can have difficulties with language and communicating
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The shallow waters of the Southeast Asian coral reefs have the highest levels of biodiversity for the world’s marine ecosystems‚ where coral‚ fish and molluscs abound. According to Conservation International‚ marine surveys suggest that the marine life diversity in the Raja Ampat area is the highest recorded on Earth. Southeast Asia was a critical part of the world trading system. Tourism has been a key factor in economic development for many Southeast Asian countries‚ especially Cambodia. According
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