develop a viable positioning strategy and associated marketing communications plan for Metabical. 2.0 Executive Summary Cambridge Science Pharmaceuticals (CSP) came out with the first prescription drug approved by the FDA specifically for overweight individuals called Metabical. The majority of Metabical trials participants reached their weight-loss goals by week 12. Although pricing had not been finalized‚ CSP estimated the retail price for the drug
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condition of being obese; increased body weight caused by excessive fat (Pg. 940). Being overweight is a large build up of adipose tissue‚ which is stored cellular fat. Obesity was never a big issue until recently‚ when studies have shown increasing rates in adults and children. "The number of children who are overweight has doubled in the last two to three decades; currently one child in five is overweight" (NIH Pg 1). These statistics are mind-boggling considering a large increase in such a short
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known as a necessity for children and their health. Their health is important because of the need for the advancement in medicine‚ this epidemic needs to be stopped and the overall future of people. “Today one in three American kids and teens is overweight or obese; nearly triple the rate in 1963.” (American Heart Association 2012) This is an outstanding statistic that can only be changed starting with the school system and physical education. Kids spend about “35 hours a week” at school making up
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In Australia‚ a group of scientists conducted a large-scale longitudinal study analyzing children and their developmental processes. Shine‚ a subject of this examination‚ derives from an extended family suffering from financial anguish. Alain‚ her father‚ becomes unemployed five months after the birth of his daughter. Consequently‚ the turn of events triggers a crushing blow for the family of seven‚ acquiring compounding stresses for both Alain and his wife Michelle. Ordinarily‚ “Poor children are
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excersise is causing the obesity rates to skyrocket. In 1995‚ researchers predeicted that nearly all Americans would be overweight by the year 2030 if current trends continue (Dalton‚ 1). Its hard
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strategies to reduce childhood obesity is to improve the diet and exercise habits of your entire family. Treating and preventing childhood obesity helps protect the health of your child now and in the future. Not all children carrying extra pounds are overweight or obese. Some children have larger than average body frames. And children normally carry different amounts of body fat at the various stages of development. So you might not know just by looking at your child if his or her weight is a health concern
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The Bogalusa Heart Study‚ in which Cindy participated in‚ shows that overweight and obese children have risk factors for heart disease even at a young age. Obesity is a problem that has emerged over the last 30 years. it threatens our nation’s social‚ economic and physical health but obesity is often preventable. Although obesity popularity rates appear to be leveling off there are still too many Americans who are overweight or obese and who continue to develop health problems as a result. In order
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associated with being overweight. Both movies provide an interesting view of people living with weight problems. In the movie “Fat (What no one is telling you)” there are different individual cases of their struggle with being overweight. Some have struggled with being overweight since childhood and others have gained weight due to their jobs and busy lifestyle giving them no time to work out. One of the guys from the movie “Fat (What no one is telling you”) is overweight because he has no self-control
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from obesity often have obese biological parents. Children adopted by normal-weight adoptive parents may become obese if the child’s biological parents are obese. According to Parke and Gauvain (2009)‚ studies have shown that infants who have overweight parents are more responsive to the difference between sweet-tasting solutions and water. The preference for sweets at a young age increases the risk of childhood obesity. Middle childhood obesity also derives from the child’s role-model’s eating
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programming: are they consistent with dietary recommendations? J Am Diet Assoc. 1994; 94:11 (1296-300) 23 Aggressive Behavior: A Randomized Controlled Trial. Arch Pediatr Adolesc Med. 2001; 155 (17- 23) 25. Ogden CL‚ et al. Prevalence and Trends in Overweight Among US Children and Adolescents‚ 1999-2000 26. Strasburger VC. Does television affect learning and school performance? Pediatrician. 1986; 13:2-3 (141-7)
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