In this assignment I am going to be looking at the roles of marketing in two contrasting organizations‚ Tesco’s and the Oxfam. Tesco is a multinational food chain based in the UK and is the second largest retailer in the world after Wal Mart. On the other hand Oxfam is an international charity consisting of seventeen organisations which work together with partners and local communities throughout 90 countries to try and help erase poverty‚ this is a non-profit company as at the end of the day it
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Marketing Plan for NIKE MM 522 – Keller Gratudate School of Management Executive
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NIKE Social Responsibilities in Southeast Asia Contents Introduction 1 Thesis 1 Key Topics 2 Topic 1 2 Topic 2 4 Topic 3 6 Conclusion 8 Reference Page 9 Figure 1: From NIKE’s FY1999 through FY2013 their Gross Profit has more than tripled‚ from $3.51B to $11.55B. 2 Figure 2: The original prototype Nike running shoe with the waffle tread pattern. This was the first of many innovations for the company. 3 Figure 3: Nike manufacturing facility in Vietnam. The employees work 10 hrs a day 6 days a
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Survey‚ Nike and Li Ning (shoes) We Have done an survey and a questionnaire between Nike Shoes and Li Ning Shoes. We have chosen these two brands because they are big competitors in the Chinese market and also worldwide. Nike has been a strong manufacturer in the sport shoes market for a long time and Li Ning is very new in the Sport shoes market‚ still Li Ning has entered strongly in to the market with a high quality‚ high performance and a very competitive price. Our purpose with this survey
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Nike Goes Green. Very Quietly By Reena Jana Its eco-friendly products save the company money‚ but the brand’s buyers want looks‚ not sustainability. Nike‚ Inc. is the world’s leading supplier of a major manufacturer of sportswear and equipment. It is very famous on the Air Jordan‚ Nike+‚ Nike Pro‚ Nike Golf and Nike skateboarding. Nike goes green Most of the companies are trying to make it supply chain and products greener‚ which bring observable environmental benefit and financial gain
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Forces and Government model analysis 8 2.1.3 Turbulence Model 9 2.2 Internal Analysis 9 3. Strategic directions and strategic objectives 10 3.1 Mission 10 3.2 Strategic objective 11 3.2.1 The financial objective of Nike 11 3.2.2 The non-financial objective of Nike 11 4. Key broad business-level and international strategies 12 4.1 Ansoff’s product and market business level strategies 12 4.2 Miles and Snow’s adaptive strategies 13 4.3 Porter’s competitive business level strategies
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Nike has been able to outperform any competitor and exert a total domination over their industry: the sports footwear and apparel industry. Nike had a return on Capital Investment of 17% in Fiscal year 2005 that ended in May. To make sense of this performance‚ strategy class has taught me to apply these figures within an industry. By applying the 5 force analysis template‚ I have come to a better grasp of Nike’s fortune in the sports footwear and apparel industry in the US market‚ and why it is
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Australia supports Vietnam cope with climate change On 23/8‚ in Hanoi‚ the Australian Embassy in VN gave a report about a new cooporated program with 6 international nonprofit organizations in order to help Vnese residents; inhabitants; population community to cope with climate change. With 15 million AUD grant of 2.5 years‚ the program will support Australia help Vietnam cope with the impact of climate change and reduce emissions causing the greenhouse effect. Australian ambassador extraordinary
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11). According to Nike code of conduct‚ the organization uses both internal alignment and external competitiveness. This is because it pays minimum wage to its employees or the popular industrial wage. The organization compares the two rates and pays it employees the higher rate. The same applies to Adidas‚ which comes second to Nike in competition. Adidas has to use the same strategies as Nike so as to maintain its employees and attract others (Nike). Nike Inc. uses the flat organization
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Reethink‚Reesport‚Reejoy.Always challenge and lead through creativity. | Price Analyzing the prices of Puma and comparing with its competitor prices was discovered‚ that all of them are more or less on the same price levels – medium to high. Although‚ Nike and Adidas products are mostly expensive‚ while Puma is providing products for affordable prices. Today’s Puma is not only sport clothing and equipment‚ but also
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