Question #01 Q # 1. What is international marketing? How it is different from domestic marketing? International marketing: International marketing involves recognizing that people all over the world have different needs. Companies like Gillette‚ Coca-Cola‚ BIC‚ and Cadbury Schweppes have brands that are recognized across the globe. While many of the products that these businesses sell are targeted at a global audience using a consistent marketing mix‚ it is also necessary to understand
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What is the weighted average cost of capital (WACC) for Marriott Corporation? WACC = (1 - τ)rD(D/V) + rE(E/V) D = market value of debt E = market value of equity V = value of the firm = D + E rD = pretax cost of debt rE = after tax cost of debt τ = tax rate = 175.9/398.9 = 44% Cost of Equity Target debt ratio is 60%; actual is 41% [Exhibit 1] βs = 1.11 βu = βs / (1 + (1 – τ) D/E) = 1.11/(1 + (1 – .44) (.41)) = 0.80 Using the target debt ratio of 60%: βTs = βu (1 + (1 – τ) D/E)
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Education in Pride and Prejudice Vikki Chong Through encouraging the responders of the importance of self-reflection‚ Austen’s satirical eye cleverly points out the hypocrisy of her society‚ and makes an astute social commentary of the role of education. Lady Catherine de Bourgh‚ although seen as the most prominent in the social hierarchy‚ proves to be the most uncouth and brash in her manner with others. Through omniscient narration‚ Austen tells of Lady Catherine’s personality. ‘There was
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Kanthal Case Study Solutions INTRODUCTION: Kanthal is company that specializes in the production and sales of electrical resistance heating elements. Kanthal has about 10‚000 customers and they produce about 15‚000 items. The company consists of three divisions and these three divisions are as follows: 1)Kanthal Heating Technology - 25% global market share 2)Kanthal Furnace Products - 40% global market share 3)Kanthal Bimetals - Manufacturer of one of the few fully integrated temperature control
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1. Case Name‚ Citation‚ and Court Internet Solutions Corp. v. Marshall LEXIS 2826I (2008) The District Court for the Middle District of Florida 2. Key Facts A. Internet Solutions Corp. (ISC)‚ which operates employment recruiting and Internet advertising websites‚ has its principal place of business in Florida. B. Tabatha Marshall‚ a resident of the State of Washington‚ was sued by ISC for making false and defamatory statements on her website. C. Marshall filed a motion to dismiss asserting
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零售價和批發價應該訂在何水準? 2. 競爭者可能會有何反應? The main competitor of P&G has always been Colgate-Palmolive‚ which forces P&G to be number two in the Canadian market with its Downy fabric softener that obtain 12% market share. After the success of the introduction of Downy Enviro-Pak in the Europe‚ P&G’s 3 main competitors has also done the same by introduce refill versions of fabric softeners in the Europe. Canada is the next target market of P&G in trying to introduce the Downy Enviro-Pak to‚ with concerns
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What is GSP? The principle of GSP was agreed at the United Nations Conference on Trade and Development (UNCTAD)‚ and is a facility granted to developing countries ("beneficiary countries") by certain developed countries ("donor countries"). It is not negotiated with them: the preferential treatment is non-reciprocal. The GSP schemes offered by the various donor countries and their rules of origin differ fundamentally. Goods complying with the conditions of the GSP of the USA ‚ for example‚ will
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Strategy Management Q 1). What are the industry ’s dominant economic features? Ans: India is second largest biscuit manufacturer in the World after USA and has a turnover of around 8000 crores. Our product is Parle-G. The main economic features are – * It is a very price sensitive industry. Relatively low pricing products * The Industry is now facing problems from increase in raw material prices. With the Governments introduction of VAT at 12.5%‚ margins have had pressure. * Access
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Share Driven Pricing - Some Companies are driven to get the most market share. But your goal shouldn’t be market share but maximizing contribution margin. Value Creation – Economic Value‚ Offering Design‚ Segmentation. Product manager face challenge as they are expected to set prices that capture the value offered by their products that also maximize price. Typically turns to marketing‚ where research is completed. Example research shows 10% higher customer response‚ but doesn’t gaurntee
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1. Calculate economic order quantities for each of the three types of toys. MASTER SCHEDULE FORECAST INPUT SEP26 OCT3 OCT10 OCT17 OCT24 OCT31 ----- ----- ----- ----- ----- ----- TOY AUTO 1100 1150 1200 1300 1400 1500 TOY TRUCK 500 450 400 350 300 300 TOY ROBOT 700 650 650 625 625 600 ------ ------ ------ ------ ------ ------ TOTAL UNITS 2300 2250 2250 2275 2325 2400 AVERAGE WEEKLY DEMAND (CALCULATED) TOY AUTO 1275 TOY TRUCK 383 TOY ROBOT 642 MASTER
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