Smiles for the Masses----Colgate vs. P&G [pic] [pic] BY: ZHUANG Lingzhi ( Erin ) 52373176 Individual Case Analysis The Procter &Gamble Company (P&G) was the first one to launch the over-the-counter tooth-whitening product‚ Crest Whitestrips‚ which is able to be used at home to the market. After two years‚ Colgate followed to launch the rival product‚ Simply White‚ and snatched big part of the market share from P&G. The market share of Whitestrips dropped
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product portfolios diverse day by day and using different marketing and promotional strategies to increase their market share. In the market many substitutes are available for products at cheaper prices. This is specially affecting the strategy of P & G Due to recession‚ the consumer spending has decreased globally. Also‚ the prices for raw materials are increasing so cost to the company is increasing. Government interventions in developing markets WEAKNESSES The large scale operations of the
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The consumer goods market is a global one and extremely competitive. Giant corporations such as Procter & Gamble‚ Colgate Palmolive‚ Unilever‚ Nestle‚ and The Coca-Cola company are competing on hundreds of products‚ ranging from toothpaste to baby diapers to beverages. To survive‚ these companies must constantly research the markets‚ develop new products‚ and advertise‚ advertise‚ advertise. Market research and advertising budgets can amount to as much as 20 percent of sales‚ thus reducing profits
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NAME LAB TIME/DATE R E V I E W S H E E T E X E R C I S E Print Form 36 Anatomy of the Respiratory System Upper and Lower Respiratory System Structures 1. Complete the labeling of the diagram of the upper respiratory structures (sagittal section). Frontal sinus Cribriform plate of ethmoid bone Superior nasal chonchea middle inferior external nares Hard palate epiglottis Tongue Lingual tonsil tongue Hyoid bone Thyroid cartilage of larynx
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SWOT ANALYSIS P&G is the world ’s largest consumer goods company that markets more than 300 brands in over 180 countries. Many of its products are non-discretionary; however‚ some are considered premium purchases and their sales suffered during the recession as cheaper‚ generic purchases rose. P&G has some of the strongest brands in the world that usually provide it a significant competitve advantage. It cut prices up to 10% on a wide swath of products to blunt any potential loss of market share
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Group 2 Section C 5th Oct 2010 Procter & Gamble Company Situation Analysis: P&G is strongly positioned Light-Duty liquid detergent(LDLs)category. The LDL market can be segments on the basis of 3 benefits performance‚ mildness and price sensitivity. P&G has 3 products: Joy (Performance‚12.1%)‚Ivory(Mildness‚15.5%)and Dawn(Performance‚14.1%). Wright is looking into the possibility of volume growth in terms of one of the three options: a)Introduction of a new brand (b)product improvement
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COMPANY PROFILE The Procter & Gamble Company REFERENCE CODE: C895EAE6-25E0-4D36-B30D-69500B939DC1 PUBLICATION DATE: 24 Aug 2012 www.marketline.com COPYRIGHT MARKETLINE. THIS CONTENT IS A LICENSED PRODUCT AND IS NOT TO BE PHOTOCOPIED OR DISTRIBUTED. The Procter & Gamble Company TABLE OF CONTENTS TABLE OF CONTENTS Company Overview..............................................................................................3 Key Facts.................................................
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Inleiding Bij deze proef maken we gebruikt van destillatie. Dat is een scheidingsmethode die berust op verschillen van kookpunten van de componenten van het mengsel. Je verhit het mengsel en dan zal de stof et het laagste kookpunt eerst verdampen. De ontwijkende damp van die stof wordt dan opgevangen en afgekoeld. hierdoor condenseert de damp‚ waarna de zo verkregen vloeistof kan worden opgevangen. Zo heb je een mengsel gescheiden in 2 vloeistoffen. Doel Het scheiden van de alcohol uit glühwein
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HUL and P&G War Group 3 – Marketing B Piyush Saboo Pragati Ghateshai Pratik Shah Prateek Ajmera Ritesh Dwivedi INDIAN FMCG SECTOR – OVERVIEW Consumer packaged goods 4th Largest sector in the economy Total market size in excess of US$ 13.1 billion Expected to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018 Characteristics: Strong MNC Pressure Well established distribution network Intense competition between the organized and unorganized players Easy availability of raw
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2013 Bridge to the World Case Competition Preliminary Case Analysis Abstract This report examines SK Telecom’s Corporate Social Responsibility activities and suggests strategic recommendations for the company’s future development. It gives an overview of SK Telecom business strategies as well as its CSR program. The report focuses on evaluation of the CSR program’s effectiveness and efficiency. Analysis includes the evaluation of the program on different levels: from how it was implemented to its final outcomes
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