External Analysis SK-II is originated in Japan and is being exported to other countries including China. It is easy for SK-II to have a market share in China because of similar skin type of Chinese to that of Japanese (whom it was originally introduced) and their developed skin care practices. They were also at ease to penetrate China because they already had existing distribution networks as well as trained counselors who will now be a one of their means to increase sales by promoting the product
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applying in Maslow’s Hierarchy‚ to analysis it is in which adopters stage‚ and what we could do more on promotions to help the products to lead the way of success and do better in the market. Background SK-II is a Procter & Gamble Beauty brand‚ launched in 1980 in Japan. The history of SK-II goes back to the 1970s when a scientist in Japan noticed that very soft and youthful hands of women working in a Japanese sake brewery. After years of research the scientists were able to isolate natural
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BLENDING OR/MS‚ JUDGEMENT‚ AND GIS: RESTRUCTURING THE P&G’S SUPPLY CHAIN Presented by Assel Gubaidullina and Carolina Argenté The case study analyzes in great details how by utilizing integer programming and network optimization worked in concert with Geographical Information System (GIS) to re-engineering product sourcing and distribution system for North America. Procter & Gamble is the biggest company in “Fast Moving Consumer Goods”. The company produces 300 brands worldwide in 140
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Gamble in Japan SK-II is a Japanese prestige skin care line of Proctor and Gamble. In November 1999‚ Max Factor Japan president‚ Paolo de Cesare was preparing to meet with the Global Leadership Team (GLT) of Proctor and Gamble’s Beauty Care Global Business Unit (GBU). Since Max Factor Japan was the center of P&G’s rapidly growing cosmetics business in Asia‚ and it already had some European market experience as well‚ De Cesare believed it was time to expand the SK-II line into P&G’s global market
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Does SK-II have the potential to become a global brand within Procter & Gamble’s worldwide operations? Why or why not? 2. Which of the three market options should Paulo Decesare recommendation to the GLT? What benefits do you expect to gain? What risks do you see? 3. How Should he implement your recommended option? What are the implications for P&G’s new post-O2005 organization? What support and/ or resistance do you expect? How will you manage it? 4. Why was SK-II so successful
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1.0 Introduction SK-II is a leading premium brand from Japan which owned by Procter and Gamble. It is sold in more than 10 markets in Asia Pacific region and Europe country. The expertise Japanese scientist spent years of study to develop a product line include whitening and anti-aging properties. It isn’t just for women‚ SK-II expanding a product line for male to enlarge their segmentation group (Pgscience‚ 2015). Their mission is to ensure their target audiences have a crystal clear skin with the
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SK-II: Damage Control in China‚ Case Summary Major Strategic Challenges: P&G´s miscommunication had led SK-II to be torn by political debate‚ treated not on a fact basis. Rather‚ SK-II became a symbol of consumer dissatisfaction in foreign cosmetic overpower in China‚ and public hysteria was machinated as a tool (also in supporting nationalistic trade wars between China‚ the U.S.‚ and Japan). Negative effects were looming on P&G´s other brands in China and the SK-II brand in other markets
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Chapter Four: Consumer Behavior‚ Market Research‚ and Advertisement 1 ONLINE FILE W4.1 ONLINE BUYER DECISION MODEL EXHIBIT W4.1.1 Overview of Design Space for Online Buyer Decision Support Buyer Behavioral Stage Identify & Manage Criteria Search for Products & Merchants Compare Alternatives & Choose Updated Miles et al. (2000) Modified Guttman et al. (1998) Product Representation DSS Design Choices (Current Transaction) • Table • Text • Image Product Parameters • Listings • Tech
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EXECUTIVE SUMMARY: This case examines P&G and whether or not it has the ability and means to make SK-II a global brand. Paul de Cesare‚ President of Max Factor Japan and GLT member of the beauty care GBU‚ had to recommend one of three alternatives for a global strategy for the SK-II brand: expand into China‚ build on the brand’s success in Japan‚ or introduce SK-II to Europe. In doing so‚ he also had to keep entry strategies for the different markets in mind‚ and also the organizational change brought
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1. SK-II have the potential to develop in to a major global brand? Priced at over $100 a bottle Not a typical P&G product but its successful introduction in Taiwan and Hong Kong Paolo thinking the brand has global potential. Paolo should consider: 1. Organize the Company Along Product Lines not Geography 2. Continue to be the Technology Leader 3. Roll Out to Other Asian Countries 4. Sell off the SK-II Product Line (SK-II had the potential to be a global brand even though it had many thinks needed
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