Procter & Gamble Company (A) In November 1981‚ Mr. Chris Wright‚ Associate Advertising Manager of the Packaged Soap & Detergent Division (PS&D) of the Procter & Gamble Co. (P&G) was evaluating how the division could increase volume of its light-duty liquid detergents (LDLs). 1 The excellent growth of Dawn dishwashing liquid since its national introduction in 1976 meant that P&G now manufactured and sold three leading LDL brands‚ holding a 42% share (by weight) of the industry’s $850 million in factory
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P&G Japan: SK-II Globalization Case SK-II is a high-end skin care product‚ which has proven to be a success in the highly selective and competitive Japanese cosmetics market. It fits in the Japanese environment nicely. For starters‚ the wealthy Japanese society gives P&G a large market to target. Also‚ the uniquely sophisticated habits of Japanese women means they are more likely to accept the more complicated procedure required by SK-II. SK II involves six to eight steps‚ which is more
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Understanding No company in the world has invested more in market research than P&G. We interact with more than five million consumers each year in nearly 100 countries. We conduct over 20‚000 research studies every year‚ and invest more than $400 million annually in consumer understanding. The insights we gain help us identify opportunities for innovation and better serve and communicate with our consumers. Innovation P&G is the industry’s innovation leader. Nearly all organic sales growth over the
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connect? Connect + Develop EU Team Connect + Develop Overview (PDF format) Connect + Develop Brochure (PDF format) What is Our Innovation Strategy?Innovation in the Box/Our innovation strategy is an approach we call Connect + Develop through which Procter & Gamble is seeking to build a global innovation network. While we invent most of our products in our own labs‚ we want half of the new ideas to come from outside. Today’s consumer market is global in reach‚ but remains driven by the cultural
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P&G Case Analysis The history of P&G is a vivid story of organization strategy as it goes through the entrepreneurial‚ collectivity‚ formalization‚ and elaboration stages. It evolves from a domestic company to multination‚ global‚ international‚ and finally transnational company. The organization structure keeps evolving correspondingly in its life cycle. As it becomes a globalized company‚ it is weighed down by the bureaucracy and hierarchy. Finding a fit organization structure and executing
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pre-1990’s era P&G found their international expansion through the use of a localization strategy. They did develop many of their products in Cincinnati‚ but they relied on their semi-autonomous subsidiaries to manufacture‚ market and customize many of their products for the local markets their served. This model started to show signs of strain when many of the trade barriers that existed‚ specifically between European countries were lifted. This created an increase in competition‚ and for P&G exposed
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dropped from 43.5to 41.6(%). The penetration rate of P&G in year 2011 decreased by 8.3% compared with that in 2010‚ and continued a downside trend by the first quarter of 2012 by 7.5%. Compared with BIC‚ who increased 5.8 % penetration in 2011 followed by a 10.9% drop by 1st quarter of 2012‚ ENEGIZER first 1.8% drop followed by a continuous 9.8% drop‚ and other retailed brand which decreased by 9.9% followed by another downturn of 9%‚ P&G in its B&R area did not do well in gaining potential
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Taken together‚ our Purpose‚ Values and Principles are the foundation for P&G’s unique culture. Throughout our 174-year history‚ our business has grown and evolved while these elements have endured‚ and will continue to be passed down to generations of P&G people to come. Our Purpose unifies us in a common cause and growth strategy of improving more consumers’ lives in small but meaningful ways each day. It inspires P&G people to make a positive contribution every day. Our Values reflect
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SWOT ANALYSIS OF P and G P and G is one of the largest consumer goods company in the world. It markets 300+ brands in more than 180 countries. P and G is engaged in diverse products like beauty‚ health‚ fabric‚ snacks and many more. P and G’s leading market position with its strong brand portfolio provides it with a significant competitive advantage. But there are lot of external factors like economic slowdown‚ environmental factors‚ etc which pose a threat to P and G’s progress. Internal
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Operating Income 13‚292 15‚495 15‚732 15‚188 15‚743 14‚236 Net Earnings from Continuing Operations 9‚317 11‚698 10‚851 10‚645 11‚224 9‚562 Net Earnings from Discontinued Operations 1‚587 229 1‚ 995 2 ‚877 9 30 847 Net Earnings attributable to Procter & Gamble 10‚756 11‚797 12‚736 13‚436 12‚075 10‚340 Operations 11.1% 14.4% 14.0% 14.1% 14.4% 13.4% Earnings from continuing operations $ 3.24 $ 4.04 $ 3.63 $ 3.51 $ 3.56 $ 2.95 Earnings from discontinued operations 0.58 0.08 0.69
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