Part A Question 1 The four primary logistic activities are: 1. Transportation A key logistics activity is to actually provide for the movement of materials and goods from point of origin to point of consumption‚ and perhaps to its ultimate point of disposal as well. Transportation involves selection of the mode (e.g.‚ air‚ rail‚ water‚ truck‚ or pipeline)‚ the routing of the shipment‚ assuring of compliance with regulations in the region of the country where shipment is occurring‚ and selection
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1.2 What specific role does logistics play in supply chain operations? Logistics is the primary conduit of product and service flow within a supply chain arrangement. It is the work required to move and to position inventory throughout a supply chain. It is a combination of order management‚ inventory‚ transportation‚ warehousing‚ material handling and packaging as integrated throughout a facility network. Logistics is essential for effective supply chain connectivity. 1.4 Compare and contrast
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PT. SEA LOG South East Asia Logistics Head Office: WTC Mangga Dua Lt. UG Blok. D No. 99 - 100 Jakarta Utara Telephone: +62 21 - 91943864 Fax: +62 21 - 30017831 Email: marketing@sea-log.com& cs_jkt@sea-log.com Website: www.sea-log.com ____________________________________________________________ __________________________ _ PT.SEALOG -“Connecting Islands‚ Connecting desires” The term “logistics” originates from the ancient Greek “λόγος” (“logos”—“ratio‚ word‚calculation‚ reason‚ speech
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HUL and P&G War Group 3 – Marketing B Piyush Saboo Pragati Ghateshai Pratik Shah Prateek Ajmera Ritesh Dwivedi INDIAN FMCG SECTOR – OVERVIEW Consumer packaged goods 4th Largest sector in the economy Total market size in excess of US$ 13.1 billion Expected to grow from US$ 30 billion in 2011 to US$ 74 billion in 2018 Characteristics: Strong MNC Pressure Well established distribution network Intense competition between the organized and unorganized players Easy availability of raw
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GROUPS#1 WRITE UP P&G JAPAN: THE SK-II GLOBALIZTION PROJECT 1. Problem Identification: Should it take its SK-II brand global? o Which Markets were the most important to enter?  Important differences between Japanese Chinese and European market.  How this plan should be implemented?  This would be the first time ever that they had taken a Japanese brand worldwide Organizational Restructuring. o This reorganization was a long term plan (Started before
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PE R S P E CT I V E S Creating a High Performance‚ Values-Aligned Culture Leaders who are clear about their company’s reason for being (purpose) and who define what “good corporate citizens” look like (values) are able to deliver and sustain both performance and employee satisfaction over time. The creation of a purposeful culture—one that holds employees accountable for exceeding performance expectations while modeling the organization’s declared values—is critical for business leaders in today’s
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Smiles for the Masses----Colgate vs. P&G [pic] [pic] BY: ZHUANG Lingzhi ( Erin ) 52373176 Individual Case Analysis The Procter &Gamble Company (P&G) was the first one to launch the over-the-counter tooth-whitening product‚ Crest Whitestrips‚ which is able to be used at home to the market. After two years‚ Colgate followed to launch the rival product‚ Simply White‚ and snatched big part of the market share from P&G. The market share of Whitestrips dropped
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SPOTLIGHT ON PRODUCT INNOVATION Spotlight ARTWORK Josef Schulz‚ Form #1‚ 2001 C-print‚ 120 x 160 cm How P&G Tripled Its Innovation Success Rate Inside the company’s new-growth factory by Bruce Brown and Scott D. Anthony 64 Harvard Business Review June 2011 HBR.ORG Bruce Brown is the chief technology officer of Procter & Gamble. Scott D. Anthony is the managing director of Innosight. June 2011 Harvard Business Review 65 B SPOTLIGHT ON PRODUCT INNOVATION 66 Harvard Business
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P&G Japan: The SK-II Globalization Project When looking at the archetype of P&G it can be seen that it is an Multi Centred MNE. Which consists of a set of entrepreneurial subsidiaries abroad which are key to knowledge-based FSA development. National responsiveness is the foundation of the international strategy. The non-location bound FSAs that hold these firms together are minimal: common financial governance and the identity and specific business interest of the founders or main owners. Later
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Assignment 1. There are five logistics/supply chain stories in the video. Suggest an appropriate title that you would give to each story. (10 marks) FarEastFlora- “Delivering love to the one’s we love” Transporting the animals- “Sizing up the Sheep” WLNA- “Keeping it cool on this Sunny Island” NTUC supply chain- “Right product‚ right quantity‚ at the right time!” Keppel Logistics- “The life and benefits of logisticians” 2. What type of logistics does each story belong to? (10 marks)
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