Colgate’s ‘Simply White’ posed a threat to P&G’s dominant market share in the over- the-counter teeth whitening product category. Colgate emphasized that its product bleached teeth as effectively as P&G’s Crest Whitestrips and priced it at a significant 65% lower than Whitestrips which allowed it to gain almost 50% market share. Although concept tests done by P&G indicated that consumers perceived both products to be equal in terms of whitening levels‚ P&G’s internal scientific data suggested that
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Peter White is the Director of Global Sustainability‚ Procter & Gamble (P&G)‚ Newcastle‚ UK. In his article is about building a sustainability strategy into the business. He describes efforts to implement sustainability at P&G‚ a global consumer goods company with over 300 brands marketed in over 180 countries. In his article‚ the company are eliminating trade-offs between performance‚ value and sustainability. P&G was an early adopter of the concept of sustainable development‚ making
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External analysis a. Macro- environment analysis of P&G in Vietnam According to Mr. Emre Olcer‚ General Director of P&G Vietnam‚ Vietnam is one of the priority markets of P&G. Up to now‚ P&G’s investment in Vietnam has increased three times‚ reaching over $ 200 million in 2012 and will continue to increase in the next years. Vietnam provides foreign enterprises with several favorable conditions. PEST analysis * P- Political * Vietnam is the nation having a stable
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highlight the strengths that scope brand brings to Proctor & Gamble but also recognize our weaknesses so we can correct those. Moreover there are aspects of the external environment that need to be addressed. The opportunities are clearly out there for P&G and to exploit those would be necessary to gain a greater market share. We need to also make sure that while we are taking calculated risks on the opportunities we have to be aware of the threats that could harm the company and brand. The first thing
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CREATING SHARED VALUE For many years leading up to today‚ profit seeking enterprises have been viewed as a major cause of problems in the society and are believed to prosper at the expense of the community. The legitimacy of businesses has fallen and this diminished trust has led politicians to impose tougher restrictions on businesses that cause them to be uncompetitive. The problem lies in the fact that businesses continue to be short sighted in their approach to growth. They continue to look
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Innovation Management of P&G Contents 1．Introduction 1 1.1 The introduction of P&G 1 1.2 The development of P&G 1 1.3 What the report is about 2 2. Evaluation of its innovation management 3 2.1 P&G’s way to search for ideas 3 2.2 Organic Structure of P&G 4 2.3 P&G’s way to manage human resource 5 2.4 P&G’s creative strategies 7 3. Recommendation to its innovation management 8 4．Summary 10 Reference: 11 1．Introduction
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banks of the Sabarmati. Instead they have been pitted against each other all morning in a brand exercise organised and masterminded by P&G. The prize? A dinner date for the teams with a man responsible for running the marketing function of one of the most powerful FMCG companies on the planet‚ Marc Pritchard ‚ global marketing and brand building officer‚ P&G. However‚ even students who do not make the cut get a chance to experience Pritchard firsthand when he addresses a respectably packed
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dropped from 43.5to 41.6(%). The penetration rate of P&G in year 2011 decreased by 8.3% compared with that in 2010‚ and continued a downside trend by the first quarter of 2012 by 7.5%. Compared with BIC‚ who increased 5.8 % penetration in 2011 followed by a 10.9% drop by 1st quarter of 2012‚ ENEGIZER first 1.8% drop followed by a continuous 9.8% drop‚ and other retailed brand which decreased by 9.9% followed by another downturn of 9%‚ P&G in its B&R area did not do well in gaining potential
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1.0 Executive Summary Firstly‚ we will look onto Pantene‚ the first brand. Pantene is a very popular brand in Asian countries. Most of the people in Asian countries knew about this brand although some may not use it because of the benefits that can be gained as solution for different hair problems among potential users. Practically‚ this brand positioned itself as a hair care product in the market where different potential user are being targeted. Beside‚ we will get to know the history behind
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for Procter and Gamble for 30 years before he became CEO. Since he applied for a job in P&G in 1980‚ he worked himself to the top through the years in the firm. Upon entering the firm‚ Bob never thought of becoming a CEO. He just needed a stable job and a permanent home in Cincinnati. Bob explains his wrong expectations in the following quote “I was leaving the military service‚ and I really joined P&G in order to spend my entire life and raise my family in a city like Cincinnati and never
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