GMBA 5075 International Management Case 5-2 - P&G Japan: The SK-II Globalization Project Group Report Due date: 12/03/12 By: Wendy Rodriguez Francisco Oliveira Francisco Andujar Yichen Li Intro: This case describes how SK-II which is a fast-growing skin care product is becoming very popular with a price to match its performance. After being introduced in Hong Kong and in Taiwan‚ P&G believes that this brand has a strong global potential. At the conclusion of this case‚ the
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before deciding what to recommend in your SK-II presentation to the global leadership team (GLT)? What kind of analysis will you need to do in preparing for that meeting? There are many factors that need to be considered when deciding recommendations to the GLT of SK-II. Being that this is P&G’s first proposal to build a Japanese brand worldwide‚ it is important to take into consideration different cultures than of the consumers in Japan. Since 2005‚ P&G’s global organization has been in the
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READING: P&G JAPAN: THE SK-II GLOBALIZATION PROJECT CASE DISCUSSION QUESTIONS 1. I believe it is extremely beneficial for DeCesare to do the necessary research to determine why the expansion idea would fail and why it would succeed and discuss the associated risks. I would see how past companies have done in the area and pay close attention to companies currently doing well in the area. The order of 5 forces model would provide a clear understanding of how lucrative it would be to go into another
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P&G Japan: The SK-II Globalization Project When looking at the archetype of P&G it can be seen that it is an Multi Centred MNE. Which consists of a set of entrepreneurial subsidiaries abroad which are key to knowledge-based FSA development. National responsiveness is the foundation of the international strategy. The non-location bound FSAs that hold these firms together are minimal: common financial governance and the identity and specific business interest of the founders or main owners. Later
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GROUPS#1 WRITE UP P&G JAPAN: THE SK-II GLOBALIZTION PROJECT 1. Problem Identification: Should it take its SK-II brand global? o Which Markets were the most important to enter?  Important differences between Japanese Chinese and European market.  How this plan should be implemented?  This would be the first time ever that they had taken a Japanese brand worldwide Organizational Restructuring. o This reorganization was a long term plan (Started before
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CASE STUDY ANALYSIS OF P&G: SK-II GLOBALIZATION PROJECT FOR: Professor Howard Kupferman Written by: Andres Torres Procter and Gamble Case Study Analysis Actors: 1. Alan Lafley: Head of P&G Beauty Care GBU 2. Paolo de Cesare: President of Max Factor Japan 3. Durk Jager: P&G CEO 4. GLT: Global Leadership Team (made up of business GM’s of crucial MDO’s‚ people from R&D‚ consumer research‚ product supply‚ HR‚ and finance). Chaired by Lafley. INTRO: In this case
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Table of contents 1.0 Introduction 2 2.0 New Product Development of SK-II 3 2.1 Strategy 3 2.2 Idea Generation 4 2.3 Screening 5 2.4 Concept development and testing 6 2.5 Business analysis 7 2.6 Product Development and Testing 8 2.7 Test Marketing 8 2.8 Commercial and launch 9 3.0 Critical Issue of SK-II 11 4.0 Conclusion 12 References: 13 1.0 Introduction The Procter & Gamble Company (P&G) boasts boatloads of brands. The world ’s top maker of household products
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applying in Maslow’s Hierarchy‚ to analysis it is in which adopters stage‚ and what we could do more on promotions to help the products to lead the way of success and do better in the market. Background SK-II is a Procter & Gamble Beauty brand‚ launched in 1980 in Japan. The history of SK-II goes back to the 1970s when a scientist in Japan noticed that very soft and youthful hands of women working in a Japanese sake brewery. After years of research the scientists were able to isolate natural
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P&G Japan SK-II Case Study Up to 1984‚ P&G’s Japanese operation was a failure due to the following reasons: 1. P&G did not take the time to determine the local needs based on the culture and common practices amongst the Japanese people. The product development was based on Western markets and it was assumed that it would streamline itself to other areas of the world. An example cited in this case study was the use of tap water for laundry washes without implementing a
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P&G Japan: The SK-II Globalization Project (Harvard Business School case) Case Summary In “P&G Japan: The SK-II Globalization Project” case study‚ the author Christopher Bartlett presents the P&G’s plan of pushing SK-II as a global beauty product. In late 1999‚ Paolo de Cesare‚ President of Max Factor Japan‚ had given an idea to the Global Leader Team (GLT) of P&G’s Beauty Care Global Business Unit (GBU) that whether it was a good idea for pushing SK-II to become a global P&G brand. Since the
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