Bibliography: [1] General Knowledge [2] http://www.britishairways.com/travel/globalgateway.jsp/global/public/en_ [3] https://www.martindales.ltd.uk/1_about_martindales/overview.html [4] http://www.businessdictionary.com/ [5] http://pestleanalysis.com/ [6] British Airways 2012 annual report (See sources section in folder) [7] http://www.caa.co.uk/homepage.aspx?catid=752
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massage and reiki are some popular examples of holistic complementary therapies. Complementary therapies fall into four main types of therapy; 1. Hands on‚ body manipulation therapies like acupuncture. 2. Energy based therapies like reiki 3. Mind body interaction therapies like EFT 4. Therapies based on other systems Patients or carers don’t have to have a particular health need to use complementary therapy. People often use them to maintain their general well-being or as something to
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whether it be informative or appealing to their emotions. In the late 70’s it was widely acknowledged by Marketers that the Marketing Mix should be updated. This led to the creation of the Extended Marketing Mix in 1981 by Booms & Bitner which added 3 new elements to the 4 Ps Principle. This now allowed the extended Marketing Mix to include products that are services and not just physical things. People – All companies are reliant on the people who run them from front line Sales staff to the Managing
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BTEC Level 3 Diploma in Business Question: Unit 3 – Introduction to MarketingBTEC Level 3 Diploma in BusinessP1- describe how marketing techniques are used to market products in two organizations.P2- describe the limitations and constrains of marketing.M1- compare marketing techniques used in marketing products in Two organizations. Answer: P1 - I am going to be talking about how marketing techniques are used to market products in two different organizations.Marketing is the process of understanding
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Table 3: Assignment 1.2: P2 - Influence of Stakeholders Name of Organisation B: | Apple | Sector: | | Examples of Stakeholders | How are stakeholders influenced by the organisation? | How is the organisation influenced by the stakeholder? | Customers | The customers would be influenced because if the company are financially struggling the customers are there only hope to stay profiting. If the company was to go bust it means customers will no longer be able to shop there. The customers
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P2 Introduction In this assignment I will be talking about key stakeholders who influence the purposes of two businesses‚ the business I have chosen are Tesco and Asda. Also I will be talking about the interest of owners‚ customers‚ suppliers‚ employees‚ trade unions and shareholders have in the businesses. Another point I will be talking about is why business have to consider local communities and pressure groups when operating their business. Tesco and Asda key Stakeholders are; Customers:
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Internal and External Finances • Internal financial sources: are funds that come from within the business. For example business can sell items it owns that are no longer really needed to free up cash. • External financial sources: are funds found outside the business‚ e.g. from banks giving loans Short term Medium term Long term External • Overdraf • Short-term Loan • Hire Purchase • Mediumterm Loan • Hire Purchase • Leasing • Long-term Loan • Shares • Debentures internal • Trade Credit •
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P5 There are many economic factors that could affect a business; these factors could also affect the stakeholders. A recession and a growth business will be affected‚ the stakeholders affected would be customers‚ suppliers‚ employees and consumers. Inflation is a persistent increase in the general price level of goods and sevices in an economy over a period of time. When the general price level rises‚ each amount products bought from the store decreases as the rate of the product is too high
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P5- Explain how these functional areas are linked in one of these organisations Functional areas are used in many businesses and are very effective as different areas work together to do or produce one thing. Tesco is a multinational company and also have functional areas such as: Human rescores Customer service Administration and support Research and development Finance and department Product operation Each one of these areas have a role to do in all functional areas but every
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P3 In this task I will be explaining the role of advertising agencies in the development of a successful promotional campaign; however I will also be looking closely at what type of media they have been using to make adverts for the X-box one. Microsoft will have two ways of doing their promotional activities‚ such as outsourcing and in-housing. If Microsoft want to success better they will have to choose to outsource which means that they will have to give their promotional work to an advertising
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