Introduction to Marketing P1: Aims and Objectives and marketing Objectives Ansoff Matrix Describe the following Market Penetration Is to sell existing products to existing markets. Product Development Is selling new products to existing markets. Market Development Is to sell existing products to new markets. Diversification Is selling new products to new markets. Examples from Coca Cola
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Unit 3 P1 Describe how marketing techniques are used in the marketing of products in two organisations Product cycle Introduction The businesses and products I chose happened to be‚ Nike and their Mercurial football boots‚ and Sony and their PS3 gaming console. I chose these products because I think they are both reasonably diverse‚ and in their time‚ both these products have experienced a range of sections within the product life cycle. For example‚ due to Nike’s football boots having to be constantly
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ST.PAUL’S ACADEMY BTEC First in I&CT MARKING SHEET Unit 6: Digital Graphics Introduction Assignment Number: 1 Name: Date: Criteria | Description | Completed | Task: 1 | Lvl 1 | Identify the intended purpose of a bitmap graphic product. | Yes/No | Lvl 1 | Identify the intended purpose of a vector graphic product. | Yes/No | Lvl 1 | Identify features of a bitmap graphic product. | Yes/No | Lvl 1 | Identify features of a vector graphic product. |
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12th of September 2011 Deadline: 3rd of October 2011 Returned On: 17th of October 2011 Qualification: BTEC Level 3 - Extended Diploma in Health & Social Care Unit Number and Name: No. of credits available. Unit 4 - Development through the life stages (10) Assignment Number Title: Investigative report on the life stages of a celebrity 1 2 3 4 5 6 Scenario: “Growing Old Gracefully” is a monthly magazine on topical issues in the health and social care industry
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UNIT 3: INTRODUCTION TO MARKETING P1 In this task I am going to describe how marketing techniques are used to market products in two organisations I have selected which are Tesco and MacDonald’s. Tesco is an international grocery and a general merchandising retailer in the United Kingdom. It’s the third largest retailer in the world and the second largest by profits. There are Tesco stores in fourteen countries in North America‚ Asia and Europe. Tesco are also known for being the grocery market
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fdMarketing- P1 The Role of Marketing Definition of Marketing: Marketing is the process in which communication gets the value of the product or service to its customers in order to sell the product or service. This is a technique used to attract customers to the product or service. Marketing satisfies the wants and needs of people through the exchange process. Role of Marketing: Most modern businesses identify the needs and wants of their customers and then try to create the product or service
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BTEC LEVEL 3 IN BUSINESS UNIT 3: INTRODUCTION TO MARKETING Assignment Brief Tesco’s and Oxfam’s Concepts of marketing- marketing= a social and managerial process by which individual and groups obtain what they need and want through creating and exchanging products and value with others. Core marketing concepts Markets Exchange transitions & relationships Value satisfaction and quality Products Needs wants and demands B. define aims and objectives Aims: A purpose or intention;
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Organisational structures Organisational structures Fig. 1: Large organisations tend to follow this type of structure An organisational structure consists of the levels of management and division of responsibilities within an organisation. Organisational structures show all the roles and types of jobs within an organisation. A complete organisational structure will show each type of position and how many of these there are at present. When smaller organisations look at their organisational
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BTEC Higher National Diploma in Business Unit No: 4 Unit Title: Marketing Principles Assignment Cover Sheet Assignment No: 1 I hereby confirm that this assignment is my own work. I have identified and acknowledged all sources used in this assignment and have referenced according to the Harvard
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Orpington College BTEC National in Business Level 3 Unit 21 Aspects of Contract & Business Law Centre name: Orpington College Centre Number: 14263 Student Name: Naomi Mulamba Work is word-processed Work is backed up in user area Work is spell checked Pages numbered Size 12 font Double spaced and fully justified ASSIGNMENT DEADLINE: | Thursday 16th December 4.30pm | | Learner’s Declaration
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