Here at American Interests United‚ we believe in great food products. AIU ’s marketing department has brought to our attention an opportunity to expand our market place internationally. The target country we will discuss is Puerto Rico. Puerto Rico is a commonwealth of the Unites States. All island residents are US citizens. The legal system is based on Spanish Civil Code and it ’s within the US Federal system of justice. The economy is encouraged by duty-free access to the US and by tax
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achieve. There are various ways to achieving theses objectives. Some seek to do so by increasing their sales‚ cutting production costs‚ improving product quality better advertising and many other ways could have a significant impact. However productivity improving is key to reaching success for a company. An important factor to be wary of is the market that a firm finds itself in‚ this could be pivotal to the amount of productivity achieved. Lets take the motor industry for example. Around circa
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whereas Lucie-Smith uses irony. Both techniques are striking and subtly interwoven throughout the poems‚ in order to describe the devastating theme of death from a child’s perspective. The techniques selected introduce this emotionally draining theme from a perspective not often considered‚ therefore forcing the reader to empathise with the persona‚ and begin to question their views on specific issues. In ‘Mid-Term Break’‚ contrast was used to represent how the persona’s life has changed and will
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In The Truman Show‚ the director Peter Weir uses various film techniques to have effect on the audience and make them feel different emotions. The film techniques that he uses are camera angles‚ music and sound and lighting. The major technique that is used in this film is camera angles. Throughout the film there are various camera angles‚ the main shots that Weir uses are angled‚ tilted shots to show that there are hidden cameras filming Truman. When Truman is driving in his car the camera is
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Market Leader A market leader is a brand‚ product‚ or a firm that has the largest percentage of total sales in terms of revenue (the market share) of a market. A market leader often dominates all his competitors in areas such as: customer loyalty‚ distribution coverage‚ image‚ perceived value‚ price‚ profit‚ and promotional spending. To be the leader in the market‚ the company needs to be innovative‚ agile‚ revolutionary‚ obsessive and supportive. Market leader objectives are to continue expanding
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P1-Describe the type of business‚ purpose and ownership of two contrasting businesses Range of different businesses There are different types of business‚ from local to global. Local businesses are those that set up in local towns. The businesses that start to expand across the country are considered to be national. When business starts to sell goods abroad it becomes international. Businesses that spread across the globe are called global businesses. The table below shows examples of each type
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similar product or product range designed by two different companies for two different markets and compare and contrast the design principles. Why makes design products much better? Because designers carefully experience and observe the details of every part of life; they even solve the unobvious problems that people didn’t notice. “When the products are aesthetically pleasing and functionally correct‚ we tend to be unaware of them”(Stumpf 2000‚ P12-13). Moreover‚ why will a similar product be designed
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What techniques does the director‚ Danny DeVito‚ use in the film Matilda to illustrate that the character‚ Jennifer Honey‚ is benevolent (kind) and sweet? The film ‘Matilda’ directed by Danny DeVito‚ released in 1996. DeVito uses techniques such as high camera angles‚ high key lighting and soft sounding music. These techniques used for Miss Honey makes her seem very nice‚ sweet and approachable. Firstly‚ Miss Honey appears to be an approachable‚ bright‚ friendly teacher. In the first scene
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After watching Happy‚ viewers are left actually feeling happy and are compelled to use their newfound knowledge to make a change in their life to be happier. Happy teaches viewers how to be cheerful by using interviews to persuade the viewer to agree with what is being said‚ using contrast to emphasize their points‚ and using positive imagery and music to add to its mood. Much of Happy consists of interviews which give insight into what people think about happiness. The impact of these interviews
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Unit 3 - Introduction to Marketing P1: Describe how marketing techniques are used to market products/services in two organisations Role of Marketing Marketing is the process of communicating the value of a product or service to customers for the purpose of sales. It is a critical business function for attracting customers. Marketing activities and strategies result in making products available that satisfy customers whilst making profit. The broad field of marketing activities can be condensed
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